United Kingdom Spa Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

The United Kingdom spa market reached approximately USD 4.41 Billion in 2024. The market is projected to grow at a CAGR of 7.50% between 2025 and 2034, reaching a value of around USD 9.09 Billion by 2034.

United Kingdom Spa Market Growth

The spa market in United Kingdom is being driven due to increasing self-care awareness and advancements in technology for personalised treatment and unique services. Self-care plays a key role in reducing stress and anxiety and promotes physical, emotional, mental, and spiritual health through chronic pain management techniques. For instance, Rosa Thai Massage relieves tired muscles, lowers blood pressure, increases red blood cell count, and aids in speedy recovery from injuries.

Moreover, a growing wellness tourism industry in the region is another factor driving the United Kingdom spa market growth as people seek to rejuvenate their overall well-being during travels. As per consumer demands, hotels and resorts are continuously integrating spa and wellness services into their packages to diversify their revenue sources through room bookings, therapeutic spa services, and yoga and meditation sessions which has also resulted in extended guest stays. For instance, the Norfolk Mead Hotel, in July 2024, will launch the first beer spa for the public in the country this year.

Also, there is a rising demand for combining technology with spa treatments to provide modern, result-driven services. Examples of new spa technology include touchless and non-invasive treatments, multi-sensory integration, AI-powered skin care, and analysis, among others. Touchless and non-invasive treatments require little to no physical contact and complement traditional methods with technology like hyperbaric oxygen chambers, and zero gravity massage chairs. Multi-sensory integration elevates the human senses and enriches the wellness experience with behavioural change. AI-powered skin care and analysis enables skin condition identification and customised treatments to enhance recovery.

Key Trends and Recent Developments

The increasingly ageing population, rising disposable income, rising sale of cosmetic products and advancements in wellness technologies are driving the United Kingdom spa market value.

November 2024

The new holistic therapy destination, Chatchaya Spa, announced its soft opening for gift voucher sales and its retail range, including Eve Taylor facial products in Penarth, UK. The full launch is expected in the coming months and is still under development. Once fully operational, the spa will be hosting holistic therapy destinations for all massage types, Japanese head spa, body scrubs, facials, and Thai foot massages.

October 2024

The UK-based Peninsula London Spa & Wellness Centre, exclusively partnered with the high-performance Swiss beauty brand Monte Carlo to launch the luxurious Luminance Collection of cosmetic products, featuring a range of signature facials guaranteeing visibly rejuvenated and youthful skin. The range is expected to become a part of its “Ultimate InSkin Elixir Facial” treatment, created to promote skin renewal, support hydration, and leave the skin looking smoother, plumper, and more youthful.

September 2024

UK’s Lush Spas launched a new Scotland-themed spa treatment comprising of 60-minute, full-body hot stone massage with Highland spring water, stones carved with ancient Scottish symbols and a soundtrack of the country’s historical folk songs. The massage ranged from the cosy, Beatles-themed stretching massage “Hard Days Night” to the reflexology-inspired foot and scalp massage “The Spell”.

July 2024

Auberge Resorts Collection revealed plans to open its first property and destination spa in Mayfair, London, in late 2025, following a deal with UK-based global private investment group, Reuben Brothers. The spa will host extensive hydrotherapy facilities, two heated swimming pools and seven treatment rooms, complemented by a circular relaxation lounge, gym, activity studios, wet zones, heat rooms and a bathhouse.

Increasingly Ageing Population is Fuelling the Growth of the United Kingdom Spa Market

With the UK’s increasingly ageing population, the demand for wellness services like spas is growing. According to government estimates, 3.3 million people aged 65 years and over were living alone in England and Wales in 2021. Older consumers are increasingly seeking treatments that focus on relaxation, pain relief, and improving the overall quality of life, such as massages, skincare, and hydrotherapy. Many older adults view spas to manage age-related conditions like joint pain or stress, thus contributing to the growth of the sector. Additionally, spa offerings tailored to senior citizens, such as mobility treatments or age-specific skin care, are becoming more popular.

Rising Disposable Income is Influencing the United Kingdom Spa Market Dynamics and Trends

Rising disposable income, particularly among middle and upper-income groups, is increasing their spending power to indulge in luxury and wellness services. This has made spa treatments, often viewed as a premium service, more accessible to a larger portion of the population. According to the UK government, the median disposable income of the richest one-fifth of the population increased by 1.6% to EUR 66,000 in 2022. As their income rises further, the demand for spa services among this demographic group is expected to witness a sharp surge.

Rising Sales of Cosmetic Products are Accelerating the United Kingdom Spa Market Development

The increasing sales of beauty and skincare products is a significant driver for the spa market in the country. According to the UK Cosmetics Toiletry and Perfumery Association (CTPA), the industry's total value soared by 9.7% year-on-year in 2023, reaching a value of EUR 9.56 billion. As more people invest in cosmetics, they also seek professional treatments that complement their home skincare routines. Spas are capitalising on this trend by offering specialised facials, anti-ageing therapies, and other services that cater to consumers’ growing interest in enhancing their appearance. Moreover, the rise in cosmetic treatments such as Botox, dermal fillers, and skin rejuvenation in spa settings has broadened the appeal of spas beyond traditional wellness treatments, attracting a more diverse clientele.

Integration of Wellness Technology is Adding to the United Kingdom Spa Market Revenue

Advancements in wellness technology, such as cryotherapy, infrared saunas, and virtual wellness experiences, are entering the spa market. As consumers become more tech-savvy and interested in personalised health and wellness, spas are incorporating digital tools to enhance the customer experience. For instance, virtual consultations with beauty experts, skin analysis technology, and AI-powered treatments are key trends that attract consumers looking for innovative and customised solutions. This integration of technology helps spas offer cutting-edge treatments, positioning them as more than just relaxation spaces, but as wellness hubs that promote health, beauty, and longevity.

United Kingdom Spa Industry Segmentation

“United Kingdom Spa Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Salon Spa
• Hotel and Resort Spa
• Medical Spa
• Destination Spa
• Thermal Spring Spa
• Others

Market Breakup by Region:

• England
• Wales
• Northern-Ireland
• Scotland

United Kingdom Spa Market Share

Based on type, the market is segmented into salon spa, hotel and resort spa, medical spa, destination spa, and thermal spring spa. Hotel and resort spa holds a dominant position in terms of market share as people prefer to indulge in rejuvenating activities closer to their hotel without additional effort or compromising on quality owing to the growing trend of wellness tourism around the region.

Leading Companies in United Kingdom Spa Market

The market players are continuously developing new techniques to meet consumer demands.

• Mark Clifford PT Limited TA Clifford Health Club & Spa
• Mallory Court Hotel Limited
• Bedford Lodge Hotel
• Armathwaite Hall Hotel & Spa
• Titanic Spa
• Rosa Thai Massage
• Rudding Park Ltd.
• Genesta Athenaeum LLP
• Omeya Dayspa
• Others