Middle East and Africa ADAS Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Middle East and Africa ADAS market size reached around USD 3.53 Billion in 2024. The market is projected to grow at a CAGR of 13.90% between 2025 and 2034 to reach nearly USD 12.97 Billion by 2034.

Middle East and Africa ADAS Market Growth

Electric vehicle ownership has experienced notable growth in the UAE, representing around 1.3% of the total passenger car fleet in 2022. Additionally, Saudi Arabia is making considerable progress in its shift towards eMobility, which is a key component of its Vision 2030 initiative aimed at economic diversification and achieving net-zero carbon emissions by 2060, leading to the Middle East and Africa ADAS market expansion. The increasing popularity of electric vehicles has led to a heightened demand for ADAS, as consumers are more inclined to seek safer and technologically sophisticated transportation options. Electric car manufacturers will concentrate on ADAS with the aim of enhancing customer experience, bringing autonomous technologies, and making the model safer and more convenient than others, while aligning with the sustainability objectives on a global level.

As per the Middle East and Africa ADAS market analysis, in the last few years, the industry has had good times for the African car market, which positively impacts the automotive industry. Sales of SUVs hold a vast share in this market. SUVs' sales experienced phenomenal growth during the last several years and will continue upwards. In 2022, SUVs accounted for 40% of the new car sales in Africa, from 25% in 2019. SUVs offer ADAS features including lane-keeping assistance, adaptive cruise control, and automatic emergency braking. These technologies enhance comfort and safety in driving by offering active support to the driver, especially for family travelers or long-distance travel.

Key Trends and Developments

Middle East and Africa ADAS market growth can be attributed to rising demand for electric vehicles, rising consumer interest in advanced technology, and implementation of road safety regulations by government.

July 2024

Chery Automobile, in partnership with AW Rostamani set new standards for automotive safety and driving experience by integrating advanced ADAS into its TIGGO series, including the Tiggo 4, Tiggo 7 Pro, and Tiggo 8 Pro Max, highlighting its commitment to cutting-edge technology for enhanced safety and convenience, consequently driving up the Middle East and Africa ADAS market share.

March 2024

AW Rostamani Group (AWR) officially introduced Zeekr in the UAE, marking the entry of this global automotive subsidiary of Geely Holding Group, which specialises in pure electric premium vehicles.

December 2023

The UAE significant step towards advancing its autonomous vehicle sector by granting the inaugural preliminary national license for self-driving vehicles to the Chinese technology company WeRide, leading to the Middle East and Africa ADAS market development.

October 2023

A trial was initiated by Dubai’s Roads and Transport Authority (RTA) in collaboration with the self-driving technology firm Cruise to evaluate autonomous vehicles based on the Chevrolet Bolt. This testing took place in the Jumeirah 1 district of the largest city in the United Arab Emirates.

Regulatory Requirements for Safety

Governments are enacting more stringent safety regulations, promoting the incorporation of Advanced Driver Assistance Systems (ADAS) in new vehicles to lower accident rates and improve overall road safety standards.

Expanding Electric Vehicle Market

One of the notable Middle East and Africa ADAS market trends is the rising adoption of electric vehicles. As interest in electric vehicles continues to grow in the region, there is a heightened emphasis on integrating ADAS technology in electric vehicle models to attract tech-oriented consumers.

Investment in Infrastructure

Improved road infrastructure, particularly in the UAE and Saudi Arabia, facilitates the adoption of ADAS by enhancing the performance of sensors and radar systems used in features such as adaptive cruise control and lane-keeping assistance.

Consumer Interest in Advanced Technology

The rising demand for luxury and technologically advanced vehicles is driving manufacturers to incorporate ADAS, thereby fulfilling consumer expectations for superior vehicle safety features.

Middle East and Africa ADAS Market Trends

The market for Middle East and Africa is expanding rapidly owing to the rising awareness of safety, regulatory measures, and the increasing adoption of electric vehicles in this region. In the Middle East, governmental bodies are pushing for the implementation of the latest safety technologies as part of the larger road safety initiatives and smart city developments, such as Dubai's "Smart Dubai" and Saudi Arabia's Vision 2030. This is increasing the demand for ADAS technologies, including collision avoidance systems and adaptive cruise control, thus enhancing the Middle East and Africa ADAS market size.

The trend in Africa is not so different, where ADAS has been increasing with an expanding commercial fleet and the boom in the sale of vehicles, especially in the urban region. The regions have experienced various benefits through the global companies in the automotive technology sectors, as these have come with advanced features in ADAS, which have gained wide acceptance, especially among the luxury and commercial vehicles.

Middle East and Africa ADAS Industry Segmentation

The report titled “Middle East and Africa ADAS Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Solution

• Adaptive Cruise Control
• Adaptive Front Light
• Blind Spot Detection (BSD) System
• Park Assistance
• Lane Departure Warning System
• Tire Pressure Monitoring System
• Autonomous Emergency Braking
• Others

Breakup by Vehicle Type

• Passenger Cars
• Commercial Vehicles
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Breakup by Component

• Processors
• Sensors
• Radar
• LiDAR
• Ultrasonic
• Others
• Software
• Others

Breakup by Country

• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
• Others

Middle East and Africa ADAS Market Share

Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. Passenger cars are expected to lead the market, showing a CAGR of 15.3% during the forecast period, in the Middle East and Africa ADAS market development. The ADAS in passenger vehicles provides a huge benefit in the safety and comfort of drivers by features like lane-keeping assistance, automatic emergency braking, and others. This greatly improves the general driving conditions and augments the chances of accidents being reduced, as well as the provision of supporting semi-autonomous driving in heavy traffic.

Leading Companies in the Middle East and Africa ADAS Market

Major players are focusing on the manufacturing of technologically equipped vehicles to improve Middle East and Africa ADAS market outlook.

Garmin Ltd.

Garmin Ltd., established in 1989 and headquartered in Olathe, Kansas, is a leader in GPS technology. The company operates across various sectors, including aviation, automotive, marine, and fitness, and is well-regarded for its innovative navigation and wearable technology solutions.

Valeo SE

Valeo SE, founded in 1923 and located in Paris, France, specialises in automotive components and technologies. The company is particularly focused on advancements in autonomous driving, ADAS, and electric vehicles, thereby establishing itself as a frontrunner in innovative mobility solutions, consequently driving up the Middle East and Africa ADAS market share.

Hitachi Ltd.

Founded in 1910 and based in Tokyo, Japan, Hitachi Ltd. is a diversified multinational corporation recognised for its expertise in industrial equipment, electronics, and advanced technologies. The company plays a significant role in automotive systems and sustainable solutions.

Ouster, Inc.

Ouster, Inc., established in 2015 and headquartered in San Francisco, California, specialises in high-resolution lidar sensors. These sensors are utilised in robotics, autonomous vehicles, and industrial automation, contributing to the advancement of perception technologies across various applications.

Other major players in the market are Continental AG, Robert Bosch GmbH, Denso Corp., Magna International Inc., ZF Friedrichshafen AG, and NXP B.V., among others.