Vietnam DIY Home Improvement Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

The Vietnam DIY home improvement market size reached around USD 21.99 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034 to reach nearly USD 38.28 Billion by 2034.

Vietnam DIY Home Improvement Market Growth

The market is positively influenced by the fast-growing urban population and rising disposable incomes, leading homeowners to invest in upgrading and renovating their properties for increased comfort and aesthetics. The expanding real estate sector, encompassing both residential and commercial developments, has further boosted the demand for DIY construction materials and home improvement products, thereby expanding the Vietnam DIY home improvement market share. Additionally, the trend towards multifunctional and space-efficient living has spurred demand for innovative DIY home improvement solutions that maximise available space.

The growing awareness of sustainability has also played a role in encouraging energy-efficient upgrades and eco-friendly home improvement projects. The increasing convenience of e-commerce platforms and digital marketing has expanded consumer access to DIY home improvement products and services. Factors such as infrastructural development projects, government initiatives promoting housing and property development, and the growing need for functional, modern living spaces are expected to create a positive market outlook in the forecast period, consequently expanding the Vietnam DIY home improvement market size.

Homeowners are increasingly focusing on developing and improving outdoor living areas, including gardens, patios, and decks. This shift is motivated by the aspiration to expand living spaces outside the home and establish pleasant, practical outdoor settings for leisure, social gatherings, and family pastimes. As a result, they are participating in do-it-yourself initiatives to construct and renovate outdoor furniture and structures.

Key Trends and Developments

Vietnam DIY home improvement market growth is attributed to the expansion of urban cities, a growing middle-class population, rising disposable income, and the impact of social media.

July 2024

ABB introduced a new line of switches and sockets aimed at transforming the building experience in Vietnam. These innovative products offer improved safety, increased user convenience, and advanced smart integration capabilities.

August 2023

Mr. DIY, a leading Malaysian home improvement company, rapidly expanded its presence in Vietnam by launching five stores in three strategic locations within the country in the final months of 2023.

September 2022

Kohnan Japan Long Bien, a DIY retailer based in Japan inaugurated its tenth store within the Aeon Mall located in Hanoi City, Vietnam. This establishment offers a variety of products, including assorted indoor items, outdoor equipment, and tableware.

Expansion of the Middle Class and Urban Growth

One of the notable Vietnam DIY home improvement trends is the expansion of the urban sector. The emergence of a burgeoning middle class alongside a growing urban population is resulting in an increase in homeownership, which in turn is fueling the demand for home improvement products and do-it-yourself (DIY) solutions.

Increase in Disposable Income

With the rise in household earnings, consumers are equipped with greater financial resources to allocate towards home improvement initiatives, renovations, and enhancements.

Evolving Consumer Preferences

There is a notable shift towards the personalisation of living spaces, with individuals seeking to create both functional and aesthetically pleasing environments. This trend has spurred a heightened demand for DIY items such as paints, fixtures, and tools.

Heightened Awareness of Home Maintenance

As homeowners become increasingly cognizant of the importance of regular maintenance, there is a growing demand for cost-effective and user-friendly DIY repair and maintenance products, leading to the Vietnam DIY home improvement market expansion.

Impact of Online Retail

The proliferation of eCommerce platforms has enhanced the accessibility of DIY products, offering a broader selection and the convenience of online shopping for consumers in Vietnam.

Vietnam DIY Home Improvement Market Trends

As the urban population in Vietnam continues to expand, an increasing number of individuals are turning to homeownership, which in turn is driving the demand for DIY home improvement products aimed at renovations and enhancements. The proliferation of online shopping platforms has significantly improved access to DIY products, allowing consumers to effortlessly explore and acquire a diverse array of tools, materials, and home improvement supplies, thereby contributing to market expansion.

As per the Vietnam DIY home improvement market analysis, there is a rising interest in sustainable home improvement options, such as energy-efficient appliances, eco-friendly paints, and water-conserving fixtures, mirroring global movements towards more environmentally conscious living. With individuals spending more time at home, particularly in the aftermath of the pandemic, there has been a marked increase in home renovation initiatives, further elevating the demand for DIY tools and materials.

Vietnam DIY Home Improvement Industry Segmentation

The report titled “Vietnam DIY Home Improvement Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Lumber and Landscape Management
• Décor and Indoor Garden
• Kitchen
• Painting and Wallpaper
• Tools and Hardware
• Lighting
• Plumbing and Equipment
• Building Materials
• Floor, Repair and Replacement
• Electrical Work

Breakup by Distribution Channel

• DIY Home Improvement Stores
• Specialty Stores
• Online
• Others

Breakup by Region

• Southeast
• Red River Delta
• Mekong River Delta
• South Central Coast
• Others

Vietnam DIY Home Improvement Market Share

Based on the distribution channel, the market is divided into DIY home improvement stores, specialty stores, and online, among others. The online distribution channel holds a significant market share with a CAGR of 8.1%, thereby leading to Vietnam DIY home improvement market growth. Online channels offer numerous benefits including a wide variety of products, occasional discounts, competitive prices, and doorstep delivery, among others. Nowadays, companies are also collaborating and partnering with DIY experts to create engaging content, make online tutorials, and promote product endorsements.

Leading Companies in the Vietnam DIY Home Improvement Market

Market players are investing heavily in the production of sustainable and smart technologically integrated products to gain a competitive edge in the market and to improve Vietnam DIY home improvement market outlook.

3M Co.

Established in 1902, 3M Co. is based in St. Paul, Minnesota, USA. This multinational conglomerate is recognised for its diverse array of products, which include abrasives, adhesives, and do-it-yourself solutions, serving a multitude of sectors and consumer requirements.

DuPont de Nemours Inc.

Founded in 1802 and located in Wilmington, Delaware, USA, DuPont is a prominent figure in innovation and materials science on a global scale. The company delivers advanced solutions across various sectors, including home improvement, with an emphasis on sustainable products and technologies, thereby leading to Vietnam DIY home improvement market development.

Kohler Co.

Founded in 1873, Kohler Co. is situated in Kohler, Wisconsin, USA. The firm is celebrated for its premium bathroom and kitchen fixtures, and furniture, providing high-quality products for home enhancement and interior design endeavours.

Rockwool A/S

Founded in 1937, Rockwool A/S is headquartered in Hedehusene, Denmark. The company focuses on stone wool insulation products, delivering energy-efficient and sustainable solutions for commercial, residential, and industrial construction and home improvement sectors.

Other major players in the market are Anderson Corp., Innoci Sanitary Ware Co. Ltd., Sanitar Co., Ltd. (Caesar Vietnam Sanitary wares JSC), Truong Thanh Furniture Corporation, Ambassador Corp. (Ambassador Signage & Lighting), and Luca Interior Design Company Limited, among others.