Asia Thai Cuisine Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia Thai cuisine market size is projected to grow at a CAGR of 9.30% between 2025 and 2034. Increasing popularity of Thai food across regions is a key market driver.

Asia Thai Cuisine Market Growth

In 2021, food production recorded a year-on-year growth of 2.9% in Thailand. The increasing demand for Thai food from countries such as China led to 4.5% year-on-year growth in exports, reaching USD 18.6 billion.

In a report released in December 2023, TasteAtlas.com ranked Phat Kaphrao as the world’s third most popular cuisine. It was earlier called the “Best Stir-Fries in the World 2023” due to its unique taste. It is prepared from meat, basil, and chilli, and enjoys great appeal among tourists and natives alike. As per Asia Thai cuisine market analysis, other Asian cuisines from South Korea (4.46), Vietnam (4.44), Iran (4.42), and Lebanon (4.40) followed closely.

Southern Thai food have recently become exceedingly popular among people. Restaurants providing a relatively refined version of cuisines belonging to southern Thailand have witnessed long queues of reservations weeks in advance, where people prefer to enjoy family dinners and dates. Southern Thai food is prepared from unique local ingredients that impart a variety of flavours and aromas to the dishes. Though this cuisine is renowned for its heat, sweet and savoury dishes prepared from palm sugar are also consumed on a large scale.

Key Trends and Developments

Strengthening regulations of food labelling; rising government support for bolstering food manufacturing; increasing exports of agricultural products; and growth of nutraceuticals industry are factors impacting the Asia Thai cuisine market growth

Dec. 13, 2023

TasteAtlas shortlisted Por Pochaya (Phra Nakhon), Mae Pom Roti in Bangkok; Plu in Sathon; and Dan Chicken & Rice in Chiang Mai as the best restaurants for Thai food lovers.

Sep. 4, 2023

The Thai Food and Drug Association revamped its rules for labelling of prepackaged food items in alignment with international standards, leading to Asia Thai cuisine market development.

May 10, 2023

An industry group with representatives from the National Food Institute and Thai Chamber of Commerce estimated a 2.1% rise in Thailand's food exports, reaching 1.5 trillion baht by year end.

Sept. 26, 2022

The National Innovation Agency of Thailand announced its plan for bolstering the growth of the domestic food-tech industry to meet global food security challenges.

Strengthening regulations of food labelling

This is expected to enhance consumer awareness regarding food ingredients and avoid the consumption of allergens.

Rising government support for bolstering food manufacturing

Increasing investments in food-tech startups revolutionising product packaging and food safety is expected to drive Asia Thai cuisine market expansion.

Increasing exports of agricultural products

This can be attributed to the expansion of total area under cultivation, as well as deployment of new technologies.

Growth of nutraceuticals industry

In 2019, Thailand reported USD 3.5 billion worth of sales of nutraceuticals products across the country.

Asia Thai Cuisine Market Trends

The presence of undeclared food allergens in 7.22% of the local food system raised significant concerns surrounding consumer health in Thailand. Hence, the Thai Food and Drug Association proposed that food manufacturers should have clear and concise information regarding food allergens on product labels. Such food allergens may include gluten, crustaceans, seafood such as squids and fish, soy and milk products, and peanuts, among others. It also proposed that manufacturers should adopt a uniform code of labelling expiration date on food products, including a specific date, month, and year format. This is expected to promote the consumption of Thai cuisines, thereby driving market growth.

Asia Thai Cuisine Industry Segmentation

The Expert Market Research report titled “Asia Thai Cuisine Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

• Ready to Cook
• Condiments
• Cooking Ingredients

Market Breakup by Application:

• Household
• Food Service
• Processed Food

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Online
• Specialty Stores
• Others

Market Breakup by Region:

• Southeast Asia
• Indonesia
• Thailand
• Singapore
• Vietnam
• Others
• East Asia
• China
• Japan
• South Korea
• Hong Kong
• Others
• South Asia
• India
• Nepal
• Pakistan
• Others
• Central Asia
• Kazakhstan
• Uzbekistan
• Others

Asia Thai Cuisine Market Share

Based on region, the market is segmented into Southeast Asia, East Asia, South Asia, and Central Asia. South Asia is projected to dominate the market, representing 14% of the overall market share. Over the forecast period, East Asia is expected to grow at a CAGR of 10.2% as the demand for Thai cuisines is increasing across nations such as Japan.

Leading Companies in the Asia Thai Cuisine Market

Major players are expanding their digital presence to cater to individual consumer palettes, thereby driving Asia Pacific Thai cuisine market share. Moreover, major markets such as India are expected to become mainstream revenue sources for the industry over the forecast period.

Monty & Totco Co., Ltd

Monty & Totco Co., Ltd. is a prominent player in the Thai food industry, headquartered in Thailand and founded in 1990. The company specialises in the production and distribution of various food products, particularly sauces and condiments.

Thai Sing Foodstuffs Industry Pte Ltd

Founded in 1969 and based in Singapore, Thai Sing Foodstuffs Industry Pte Ltd offers a variety of sauces, pastes, and condiments, including Hainanese chicken rice paste and sambal chilli. The company also holds ISO 22000 and Halal certifications.

CURRY & SPICES CO., LTD. (Namjai)

CURRY & SPICES CO., LTD., commonly referred to as Namjai, is another key player in the Asia Pacific Thai cuisine market. Founded in 1995 and based in Thailand, the company offers an array of curry pastes and spice blends that reflect the rich culinary heritage of Thailand.

Premier Foods Inc. (Sharwood)

Premier Foods Inc., known for its Sharwood brand, is headquartered in the United Kingdom and was established in 2004. The company focuses on Asian food products by offering sauces, noodles, and ready meals that cater primarily to the UK market.

Other players included in the Asia Thai cuisine market report are Ab World Foods Asia Ltd. (Blue Dragon), among others.