North America Jewelry Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The North America jewelry market size reached around USD 58.29 Billion in 2024 . The market is projected to grow at a CAGR of 4.60% between 2025 and 2034 to reach nearly USD 91.39 Billion by 2034 .

North America Jewelry Market Growth

In Q4 of FY 2022-23, international tourists spent nearly USD 3.0 billion on travelling in Canada, which was a substantial year-on-year growth from USD 1.6 billion in Q4 of FY 2021-22. During October-December 2022, US visitors spent around USD 1.7 billion, while other overseas travellers spent nearly USD 1.3 billion. The spending by both segments was twice as high as over Q4 of FY 2022-23, and nearly 76.5% higher than observed during Q4 of FY 2019-20. With the increasing popularity of Canada as a tourism destination, the consumer spending on souvenirs and jewelry pieces is expected to surge substantially, thereby driving the North America jewelry market expansion.

Furthermore, the generation of Baby Boomers traditionally accounted for nearly 40% of Canada’s population but the millennials surpassed their population size in 2023. This is expected to have a significant impact on the market trends as key players need to brace themselves for evolving consumer expectations. In addition, gen Z prefer authentic, sustainable, and customised jewelry brands which focus on ethically sourced materials and unique marketing narratives which highlight their commitment to environmental, social, and governance (ESG) targets. They also prefer seamless online experiences on brand’s intuitive websites, engaging content on social media channels, and a variety of online purchasing options. These are the key trends which are expected to favourably impact the North America jewelry market dynamics.

Key Trends and Developments

Growing demand for second-hand luxury goods, increasing appeal for men’s jewelry, and collaboration with social media influencers are factors favourably impacting the North America jewelry market outlook.

September 2024

Birks Group Inc. celebrated 145th anniversary with the establishment of a new concept store in Montreal. The store opened in Royalmount, which is a leading high-end retail destination for luxury goods shopping in Canada.

August 2024

Bloomingdale established a strategic digital and retail partnership with Rebag, a major luxury resale platform, to expand access to luxury goods (including fine jewelry) to different consumers. This is expected to promote the North America jewelry market growth.

July 2024

David Yurman, a leading manufacturer of men’s jewelry products in the United States announced the nomination of leading basketball players as its brand ambassadors to step up its marketing efforts and attract more consumers.

October 2024

Sylvie Jewelry, a Texas based jewelry company entered a collaboration with Uncommon Man, a leading provider of luxury clothing, to offer a new range of bands for men interested in wearing jewelry.

Growing demand for second-hand luxury goods

Demand for second-hand luxury goods is increasing due to the proliferation of digital platforms. As per North America jewelry market analysis, over 96% of all resale luxury shoppers prefer authentic brands and products, driving this trend forward.

Increasing appeal for men’s jewelry

Due to the evolving social perceptions surrounding men’s beauty and personal hygiene, the demand for customisable, sustainable, and authentic men’s jewelry pieces, such as bands and watches is expected to soar significantly over the forecast period.

Focus on making jewelry inspired by different themes

Canadian jewelry makers, such as Sofia Zackia, are engaged in making charming collections of rings and pendants inspired by outerspace, mythology, and poetry. This is one of the key North America jewelry market trends.

Collaboration with social media influencers

Many small jewelry making businesses in North America are collaborating with social media influencers to build their product demand. These businesses are also offering certificates of authenticity and zero shipping costs upon order to improve customer retention.

North America Jewelry Market Trends

Nearly 69% of all luxury shoppers in the United States (76%-men, 65%-women) prefer to purchase pre-owned luxury products. Around 56% of all luxury product owners also sell their luxury products in the marketplace. Digital platforms such as Ebay and Depop are sought by nearly 31% of all luxury shoppers in the USA. As per the North America jewelry market analysis, 45% of all luxury shoppers (52%-men, 40% women) prefer to purchase pre-owned luxury products at least once a month. This is expected to favourably impact the market growth.

North America Jewelry Industry Segmentation

The Expert Market Research report titled “North America Jewelry Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Necklace
• Ring
• Earring
• Bracelet
• Others

Market Breakup by Material

• Platinum
• Gold
• Diamond
• Others

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Country

• United States
• Canada

North America Jewelry Market Share

Based on country, the market is segmented into the United States of America and Canada. Canada is projected to dominate the market, currently representing 10% of the overall market share. Over the forecast period, the United States of America is expected to grow at a CAGR of 4.5% because of increasing consumer demand for sustainable jewelry pieces in the country.

Leading Companies in the North America Jewelry Market

Experiential retail is expected to emerge as a key driver of the North America jewelry market development as higher number of consumers are seeking memorable in-store experiences with authentic and engaging interactions. Major players are also focused on integrating AR/VR technologies in their flagship stores to increase consumer retention.

Brilliant Earth Group Inc.

Brilliant Earth Group Inc. was formed in 2005 and is based in California, United States. It is renowned as one of the fastest growing e-commerce jewelry providers worldwide, and a global leader in making ethically sourced jewelry.

Vrai & Oro, LLC

Vrai & Oro, LLC was formed in 2014 and is based in California, United States. Being one of the prominent manufacturers of luxurious jewelry pieces in the region, it has a significant North America jewelry market share.

Tiffany & Co

Tiffany & Co was formed in 1837 and is headquartered in New York, United States. It makes business gifts, customised trophies/awards, and jewelry for consumers. It was acquired by LVMH in 2021.

Signet Jewelers Ltd.

Signet Jewelers Ltd. was established in 1910 and is based in Ohio, United States. It is the renowned as the world’s largest retailer of diamond jewelry and has a significant market presence in Canada, the United States, and the United Kingdom.

Other key players included in the North America jewelry market report are Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewelry, Inc., among others.

More Insights On:

• Jewelry Market

United States Luxury Fine Jewelry Market