North America Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The North America snacks market reached around USD 386.91 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034 to reach nearly USD 540.52 Billion by 2034.

North America Snacks Market Growth

As per the market analysis, an average American has around 52 minutes for meal preparation in a day. Nearly one-third of all consumers spend less than 30 minutes preparing their meals. In recent years, this trend has led to a 35% increase in the use of different snacks for meal preparation. Over 50% of all American consumers use snacks in no-prep dinners for once weekly. This has fuelled the North America snacks market expansion.

In 2024, protein is expected to emerge as the most crucial nutritional attribute in snacking products, followed by energy and taste. Nearly 60% of American consumers seek energy-boosting snacks, (which includes 72% of millennials), while 74% prefer taste over energy boost given by the snack. This trend was most prominent among baby boomers (84%) and Gen X (75%).

One of the key trends in the North America snacks market is the shift towards consumption of new snacking combinations since consumers believe it to be an art form (80%) while 65% exhibit a higher appeal for such combinations. Nearly 82% of Gen Z and 83% of millennials are expected to adopt a “snack savants” mindset, along with 77% of city dwellers. Nearly 32% of consumers rely on social media platforms for discovering new snack combinations, while 55% of them rely on the ingredients available in their pantry to prepare different snacks. This is expected to favourably shape the North America snacks market outlook.

Key Trends and Developments

Shift towards spicy snacks, growth in demand for bagel-size ready-to-cook pizza snacks; emergence of private label snack manufacturers, and rise of online shopping channels are factors impacting the growth of the North America snacks market

September 2024

Swander Pace Capital partnered with Inovata Food Corp., a Canadian private label manufacturer of frozen foods and snacking items. This partnership is aimed to provide consumers with high-value snacks.

May 2024

Commercial Bakeries, a leading private-label manufacturer of baked snacks completed the acquisition of ‘US-based Imagine Baking’ to expand its snack portfolio of in the cookies and crackers segment.

May 2024

The Kraft Heinz Company reintroduced Bagel Bites, a popular bagel-size ready-to-cook pizza snack in Canada with a new packaging and logo. The product contains 7grams of protein and zero artificial flavours and trans fats.

December 2022

Mars, Incorporated acquired Tru Fru, a whole fruit snacking brand in the United States, with the objective of meeting the increasing demand for better-for-you foods domestically and internationally.

Shift towards spicy snacks

As per the North America snacks market analysis, the consumption of salty and spicy snacks in Canada has soared by 6% and 11% respectively. The increasing demand for Szechuan peppercorns, ghost peppercorns, and Perrotta chili flavours among the Gen Z and millennials are expected to drive the market growth.

Reviving demand for bagel-size ready-to-cook pizza snacks

Upon the market exit of Bagel Bites, the category witnessed a decline of 30%, since 81% of consumers stopped consuming such snacks. However, marketing by key players has revived the demand for portable and tasty snacks in the North America snacks market.

Emergence of private label snack manufacturers

The soaring appeal for private label snack manufacturers can be attributed to their high degree of focus on hygiene and safety standards. The wide range of snacks offered by them, apart from their cost-effectiveness also makes them an attractive option for consumers.

Rise of online shopping channels

Nearly 28% of the American population shops for groceries online for at least once in a month. Thus, online channels are expected to emerge as a popular medium for purchasing snacks for American families. This will also improve North America snacks market revenue.

North America Snacks Market Trends

In 2023, an average American household spend around USD 165 weekly on grocery shopping. As per the market analysis, nearly 5.3% of a household’s disposable income is spent on preparing meals at home, while 5.9% of it is spent dining outside. Moreover, in 2023, the average order value for online grocery shopping was USD 112, which accounted for 6% of all transactions on online platforms in 2023. Though supermarkets remain a dominant channel among North American consumers, online stores are expected to gain a larger North America snacks market share.

North America Snacks Industry Segmentation

The report titled “North America Snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks
• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Country

• United States
• Canada

North America Snacks Market Share

Based on region, the market is segmented into the United States and Canada. Canada is projected to dominate the market, currently representing 9.3% of the overall market share. Over the forecast period, the United States is expected to grow at a CAGR of 3.3% because of the increasing demand for functional baked and frozen snacks.

Leading Companies in the North America Snacks Market

Kellanova

Kellanova was founded in 1906 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the Illinois, United States. It is the world’s leading biscuit and chocolate company. It’s wide-ranging product portfolio includes baked snacks, chewing gums, and powdered beverage products, among others.

General Mills, Inc.

General Mills, Inc. was founded in 1928 and is headquartered in Minnesota, United States. It is a public limited company which specialises in the production and marketing of consumer-packaged goods and food products.

Conagra Brands, Inc.

Conagra Brands, Inc. was founded in 1919 and is headquartered in Chicago, United States. It is renowned for its iconic snack brands, such as Birds Eye, Healthy Choice, Reddi-wip, and Slim Jim, among others.

Other major market players are Pepsico, Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Company, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.