Vietnam Lottery Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Vietnam lottery market was valued at USD 6.46 Billion in 2024. The industry is expected to grow at a CAGR of 9.20% during the forecast period of 2025-2034. Secure digital payment solutions that include mobile wallets and blockchain, an area where transaction efficiency boosts access, has significantly encouraged further development in the regional lottery industry. In turn, all these factors have resulted in the market attaining a valuation of USD 15.58 Billion by 2034.

Vietnam Lottery Market Report Summary

Market Size 2024

• USD Billion 6.46

Market Size 2034

• USD Billion 15.58
• CAGR 2025-2034
• 9.20%

CAGR 2025-2034 - Market by Region

• Red River Delta
• 9.8%

CAGR 2025-2034 - Market by Region

• Southeast
• 9.3%

CAGR 2025-2034 - Market by Type

• Sports Lotteries
• 9.4%

2024 Market Share by Region

• Mekong River Delta
• 12.3%

Vietnam Lottery Market Overview

Vietlott, Saigon Lottery, and other regional operators are the main contributors to the rapid growth of the Vietnam lottery market. In addition to advancing computerization for lottery systems and expanding online sales channels, the future demand growth in the market is expected to be further propelled by increased demand for gaming products from consumers. Rapid digital transformation undertaken by Vietlott in terms of mobile and SMS-based sales has helped widen access and revenue streams. Traditional lottery companies are also stepping up their prize offerings and new sales models to compete with Vietlott. This fast-growing lottery industry, expected to have continued growth based on the change in regulatory frameworks and infrastructure, will give rise to an increasing middle class, which in turn presents opportunities for B2B partnerships and technological innovations.

Vietnam Lottery Market Growth

SMS-based lottery services that are available via Vietlott, are expected to change the face of ticket distribution, are reshaping the Vietnam lottery market trends and dynamics. The company has partnered with major telecoms like Viettel, Mobifone, and Vinaphone to allow an easy and secure way for users to purchase their tickets via mobile phone. By December 2021, almost 400,000 accounts were under Vietlott SMS, and more than 640,000 prizes amounting to more than VND 117 billion in rewards had been given. Furthermore, companies have increasingly established a social sales point throughout the nation, focusing on developing disadvantaged groups including poor households, war veterans, and Agent Orange victims in the family. This will provide income sources to those people, as well as increase financial inclusion.

Key Trends and Recent Developments

The key trends of the Vietnam lottery market include rapid digitalization, regional dominance, government revenue allocation, and regulatory reform.

April 2025

Readen Holding Corporation, a venture capital firm focused on Fintech, Online Payments, and E-commerce, announced the signing of a Memorandum of Understanding (MOU) to acquire an 80% ownership position in Morrich Lottery Limited, a licensed lottery operator in Nigeria.

February 2025

S&P Global Ratings, an independent credit rating firm, stated that its parent company, S&P Global Inc., has agreed to buy a 43.4 percent minority stake in FiinRatings, Vietnam's premier credit rating agency. The merger between FiinGroup, the parent firm of FiinRatings, and S&P Global is subject to Vietnamese government approval.

December 2021

Vietlott, Vietnam's state-run lottery organization, published the results of its quarterly Power 6/55 Jackpot draw, with the top reward, Jackpot 1, exceeding US$9.3 million.

August 2020

The Vietnam Lottery Company (Vietlott) began a pilot program for SMS-based product sales in the second half of 2020, following a VND2.3tn (£78.9m/€83.6m/$98.9m) increase in sales in the first half of the year.

Rapid Digital Transformation with Mobile Integration

The Vietnam lottery market has been experiencing rapid digitalization in which Vietlott has taken the lead. The company launched SMS-based lottery sales in partnership with some of the biggest telecom providers in Vietnam, which include Viettel, Mobifone, and Vinaphone. Such a venture has simplified ticket access for users to buy lottery tickets using their mobile phones. According to the audited financial report of Vietnam Computerized Lottery One Member Company Limited (Vietlott), income before tax in 2023 increased by almost 9 billion VND to nearly 4.96 trillion. This is a record level since the data was released in 2015.

Increased Focus on Local Regions

The Vietnam lottery market share is majorly dominated by the southern provinces including Ho Chi Minh City, Binh Duong, and Dong Nai. Ho Chi Minh City Lottery Company Limited generated VND 5.47 trillion in net revenue from sales and service provision, an increase of VND 224 billion over the same period previous year.

Role of the Government in Revenue Allocation

The government plays an important role in the Vietnam lottery market development through the allocation of revenue for different public services. In 2023, the revenue from lottery businesses reached 153.03 trillion VND, up 11% from 2022, according to a report sent to the National Assembly by Minister of Finance Ho Duc Phoc. The rest, which consists of over VND 45 trillion, was allocated to local budgets and financed education, health, and infrastructure development.

Regulatory Reforms and Restructuring of the Market

Vietnam is undergoing its most ambitious bureaucratic reorganization since the 1986 Doi Moi reforms, with plans to consolidate ministries, streamline agencies, and reorganize party institutions on a massive scale. All these changes should affect the Vietnam lottery market growth by fast-tracking processes and bringing a more investor-friendly environment.

Vietnam Lottery Market Trends

The collaboration of foreign investors and the modernization have been the key drivers of the Vietnam lottery market growth. For instance, the partnership formed between Malaysia's Berjaya Corp and Vietlott, which introduced computerized lottery systems and new sales channels, including mobile, has resulted into smooth cash inflow. This initiative has increased operational efficiency, broadening the company's market reach. Moreover, the increasing disposable income, in turn, stimulates consumer spending on entertainment including lottery tickets, given the strong economic growth of Vietnam. Thus, record-breaking lottery revenues have been generated from this trend, suggesting a growing consumer appetite for gaming products.

Vietnam Lottery Market Opportunities

There are close to 4,000 to 6,000 authorized lottery agents in several provinces, frequently situated on street corners. The extensive reach poses a possibility for incorporating fintech solutions, with digital commissions and real-time settlements, boosting the opportunities in the Vietnam lottery market. These would enhance operations and transparency. For instance, the collaboration between Visa and VNPAY has successfully enabled the digitization of B2B payments in Vietnam. Moreover, as the region’s B2B e-commerce market expands rapidly, the market also presents new opportunities for lottery companies to increase their online presence and potentially reach more consumers with the widened scope for financial inclusion.

Vietnam Lottery Market Restraints

• Heavy regulations along with stringent laws and government oversight, may often curtail innovation or slow development and introduction of new products or services into the market. Hence, this factor poses a serious challenge to the Vietnam lottery market growth.
• Urban areas are fast adopting digital channels for lottery marketing, leaving rural communities often dependent on traditional ticket sales capability. Therefore, this prevents online lottery platforms from reaching their full growth potential.

Vietnam Lottery Industry Segmentation

The report titled “Vietnam Lottery Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Terminal - Based Games
• Scratch -Off Games
• Sports Lotteries
• Others

Market Breakup by Mode

• Online
• Offline

Market Breakup by Region

• Southeast
• Red River Delta
• Mekong River Delta
• South Central Coast
• Others

Vietnam Lottery Market Share

Market Insights by Type

Terminal-based gaming, including Vietlott's computerized lottery, is picking up pace as per the Vietnam lottery market shares as it offers both convenience and jackpots. There are scratch-off games that are characterized by instant gratification, interest a broad audience with easy, down-low entrance. On the other hand, sports lotteries, especially those tied to international sports events, such as the FIFA World Cup, are providing an attraction to sports enthusiasts, further broadening the market. Other niche products, such as charitable lotteries and seasonal campaigns, offer further choices, which cater to different consumer interests in the overall spectrum to promote the uniqueness in the market.

Market Analysis by Mode

The online lottery market in Vietnam started gaining momentum thanks to digital platforms such as Vietlott's mobile apps and SMS services providing accessibility and wider outreach. An increase in smartphone usage enables more customers to buy tickets remotely, thus boosting participation. Conversely, offline lotteries remain famous in rural areas, wherein physical points of sale dominate agent-based sales. The combination of holding both online and offline modes provides flexibility for firms to tap into diverse customer segments, thus driving growth and accessibility to the ever-evolving lottery market in the region.

Vietnam Lottery Market Regional Analysis

Southeast Lottery Market Opportunities

The Southeast lottery market observes heavy demand, especially Ho Chi Minh City, in terms of sales and technological adoption. The market is expected to grow at a CAGR of 9.3% over the forecast period. With a sizeable pool of urban consumers and a thriving economy, the demand for digital lottery services is mounting rapidly. The mobile and SMS platforms from Vietlott and other companies have stimulated interest and accessibility in making participation in lotteries easy. Further feeding into this demand is an affluent region that favors larger jackpot games.

Red River Delta Lottery Market Insights

The lottery demand in Red River Delta is boosted mainly by Hanoi which constitutes another significant market for both traditional and digital lottery services. Gradually, online and mobile lottery services are being embraced by urban centers, while rural areas uphold their strong inclination towards off-line, ticket-based purchase. The market is expected to grow at 9.8% CAGR over the forecast period. Stable economic growth in the region and increasing disposable income among consumers have set an impetus for further growth in lottery participation.

CAGR 2025-2034 - Market by

• Region
• Red River Delta
• 9.8%
• Southeast
• 9.3%
• Mekong River Delta
• South Central Coast
• Others

Mekong River Delta Lottery Market Growth

The Mekong River Delta lottery market growth remains steady, however, it relies more on offline sales channels, as the region is primarily agricultural. There is less penetration of digital platforms in this region, however, community-based sales through agents have a stronghold. Traditional scratch-off games and terminal-based lotteries predominantly exist because of their simplicity and instant payoff. With the improvement of internet connectivity across the region, interest in digital alternatives is growing to provide a substantial opportunity for future growth.

South Central Coast Lottery Market Outlook

The South-Central Coast lottery market boasts of provinces like Da Nang and Phu Yen that have an increasing demand for digital and traditional lottery products. The influx of tourists in cities such as Da Nang has introduced a younger generation of tech-savvy individuals, an audience more inclined towards online lottery platforms. Meanwhile, the local populace continues to prefer offline and scratch-off games, particularly in more rural regions. As the region continues to grow and internet access improves, the acceptance of online lotteries is expected to grow considerably, creating balanced demand across different segments.

Competitive Landscape

Vietnam lottery market players are aspiring to advance their digital footprints in customer engagement using mobile platforms to develop and innovate existing game formats. Most of the Vietnam lottery companies are offering free access, a more customer-friendly tool for payments, to boost regional sales, while still fulfilling social welfare and community support responsibility.

Vietnam Computerized Lottery Company (Vietlott)

Founded in 2011, based in Ho Chi Minh City, and a major player in the computerized lottery industry, Vietlott specializes in digital lottery technology and revolutionizes the market through mobile applications and sales via SMS.

Ho Chi Minh City Lottery Company Limited

Ho Chi Minh City Lottery Company Limited is based in Ho Chi Minh City, and it is one of the oldest and biggest players in Vietnam's lottery sector, which also has many other products, including class lotteries and scratch-off games.

Dong Nai Lottery and General Services Company Limited

Established in 1979, Dong Nai Lottery and General Services Company Limited develops traditional and modern lottery games. With the creation of a stronger regional sales network, the company builds local community development through lottery proceeds.

XoSoTienGiang

XoSoTienGiang has increasingly become a popular name when it comes to regional lotteries in Vietnam. The company offers a range of products such as traditional lotteries and tickets with an eye towards contributing to local welfare projects additional features.

Startup Scenario in the Vietnam Lottery Market

Innovative startups are focusing on integrating advanced technologies such as blockchain for secure transactions; implementing AI to personalize gaming experience; and allowing users easier access through mobile applications. They aim to improve user engagement, transparency, and make ticket purchases streamlined, while expanding into digital and online lottery channels.

VietlottClub

VietlottClub, created in 2020, is a platform where users can buy lottery tickets. It is an online platform that allows players to play national lotteries and access other lottery-related services. It offers consumers the ability to purchase various sorts of lottery tickets online. It allows consumers to manage purchased tickets and monitor results using its application.