Vietnam Automotive Digital Classified Advertisement Services Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The Vietnam automotive digital classified advertisement services market was valued at USD 13.32 Billion in 2024. The industry is expected to grow at a CAGR of 14.90% during the forecast period of 2025-2034. Growth is being driven by the increased use of fintech offerings for automotive financing in Vietnam, along with more customers turning to digital classified ads for financing of vehicles, increasing both market adoption and leads generation. In turn, all these factors have resulted in the market attaining a valuation of USD 53.42 Billion by 2034.

Vietnam Automotive Digital Classified Advertisement Services Market Report Summary

Market Size 2024

• USD Billion 13.32

Market Size 2034

• USD Billion 53.42
• CAGR 2025-2034
• 14.90%

CAGR 2025-2034 - Market by Region

• Southeast
• 17.0%

CAGR 2025-2034 - Market by Region

• Red River Delta
• 15.9%

CAGR 2025-2034 - Market by Vehicle Type

• Mobile Apps
• 16.5%

CAGR 2025-2034 - Market by Revenue Model

• Pay-per-Listing
• 15.6%

2024 Market Share by Region

• Red River Delta
• 24.3%

Vietnam Automotive Digital Classified Advertisement Services Market Overview

Rising digitalization and consensus towards online sales will open avenues for Vietnam automotive digital classified advertisement services market to grow. B2B domain players are using AI-driven ad performance enhancement, video analytics, geo-targeted marketing, and more to enhance lead generation and ad performance. Mobile-friendly platform and analytics driven content insights for personalization are the key trends. Leading players are expanding their digital footprint and investing in automation systems to cut down on ad management effort. The growth of the market is also a result of increasing mobile penetration among the younger generation.

Vietnam Automotive Digital Classified Advertisement Services Market Growth

The increasing numbers of electric vehicles (EVs) across the region are sparking a new niche for the automotive digital classified advertisement services market in Vietnam. Electric vehicles are in trend, and these offers are also listed specifically for electric-vehicle buyers on the B2B platforms. The market trends and dynamics are further shifting with the growing popularity of certified pre-owned (CPO) vehicles. Data URIs provide a real solution where B2B firms can promote listings featuring vehicle history, warranty, and financing options.

Key Trends and Recent Developments

The key trends of the Vietnam automotive digital classified advertisement services market include the adoption of AI-powered advertisement, mobile-friendly approach, online video listing and data-driven analytics.

March 2024

With the opening of Ch? Tot Xe Official Mall, Cho Tot Xe, the used-vehicle marketplace of Vietnam-based classified-site operator Cho Tot Co., broadened its business strategy to provide car customers with a comprehensive, cost-effective service while enhancing the caliber and credibility of used-car transactions.

November 2023

Carpla formally launched a more than 4,000-square-meter auto mall at 138 Pham Van Dong in Hanoi. This is the second automall constructed in the capital and the fifth in the system. The occasion reaffirms the brand's rapid growth and committed investment, with the goal of being the top option for used car sales in Vietnam.

November 2021

Dai Viet Group and AnyMind Group, Philkotse, an online automotive platform that seeks to make the car-buying process simpler, safer, quicker, and more convenient, announced a collaboration to enhance both its platform and its automotive media solutions.

October 2020

AnyMind Group, a technology company that develops software for direct-to-consumer, cloud manufacturing, entertainment, marketing, and human resources, announced a collaboration with Dai Viet Group (DVG), a leading information technology and communication company in Vietnam and Asia.

AI-Powered Ad Optimization

AI-powered ad optimization is gaining traction in the Vietnam automotive digital classified advertisement services market. Machine learning algorithms are used by B2B players to analyze user behavior and deliver personalized ads. For instance, Carmudi Vietnam utilizes AI to recommend relevant vehicle listings to users based on their browsing history, leading to heightened engagement. To achieve this, automotive advertisers have adopted AI based targeting to increase relevance, ensure higher click through rates, and convert qualified leads.

Growth of Mobile-First Advertising

With the increasing use of smartphones in Vietnam, mobile-first advertising is becoming more popular, reshaping the Vietnam automotive digital classified advertisement services market dynamics. Platforms like Bonbanh. com are adapting to the mobile-friendly approach by having websites that have an intuitive interface and also carry vehicle ads that are geographically-targeted to reach a wider audience, especially younger and technologically savvy customers. Mobile ads also produce better conversion rates, making them an essential part of the digital marketing campaign.

Video-Based Classified Ads

Video content has been one of the emerging trends in the Vietnam automotive digital classified advertisement services market. To increase engagement, B2B advertisers are adding video ads on vehicle features, test drives and customer testimonials. Platforms like Oto. com. to support video listings, enabling prospective customers to experience vehicles virtually. This trend increases customer trust, highlights exciting visual details, and leads to more efficient ad delivery to customers, resulting in more lead conversion.

Data-Driven Targeting and Analytics

The automotive digital classified advertisement market in Vietnam is being revolutionized by data-driven targeting. Real-time analytics is being used by B2B players to monitor ad performance and finetune marketing strategies. For instance, Ch? T?t Xe uses data insights for targeted ads based on buyer preferences and search behavior. It improves ad accuracy, increases return on investment (ROI), and identifies high-potential leads, which has made data analytics a powerful force driving market competitiveness.

Vietnam Automotive Digital Classified Advertisement Services Market Opportunities

The collaboration between e-commerce websites and B2B ventures are expected to help improve reach, which is also expected to drive demand in the Vietnam automotive digital classified advertisement services market. Automotive dealers can post classified ads in preferred online marketplace. On the other hand, ad models on subscription basis are another crucial opportunity and it allows companies to have a consistent flow of revenue. Additionally, platforms can also acquire additional B2B accounts by offering advanced ad placements, more detailed analytics, and targeted visibility to dealers. It increases customer loyalty and provides value-added services that cement the market position.

Vietnam Automotive Digital Classified Advertisement Services Market Trends

Online methods of vehicle discovery are increasingly becoming popular among young consumers, thanks to increasing internet penetration and smartphone ownership across the region. This trend is boosting demand for the automotive digital classified advertisement services market in Vietnam and expanding the market coverage. In addition to this, the growth of online car purchases is pushing greater volumes of users to digital classified advertisements at a quickening cadence. One of the largest resources consumers now turn to when trying to compare prices, get details on the vehicles and read customer reviews are online listing services, leaving B2B companies competing to optimize their digital ad strategy for a competitive edge.

Vietnam Automotive Digital Classified Advertisement Services Market Restraints

• Although internet penetration is on the rise, especially in rural areas, low levels of digital literacy hinder online classified ads from being adopted widely and further reduce their potential market coverage. This poses a serious challenge to the Vietnam automotive digital classified advertisement services market.
• The market is becoming increasingly competitive, with numerous platforms providing comparable services, complicating smaller players' ability to stand out and remain profitable.

Vietnam Automotive Digital Classified Advertisement Services Industry Segmentation

The report titled “Vietnam Automotive Digital Classified Advertisement Services Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Vehicle Type

• Two-Wheeler and Three-Wheeler
• Passenger Vehicle
• Commercial Vehicle

Market Breakup by Platform

• Web-Based
• Mobile Apps

Market Breakup by Revenue Model

• Subscription-Based
• Pay-per-Listing
• Freemium

Market Breakup by Region

• Southeast
• Red River Delta
• Mekong River Delta
• South Central Coast

Vietnam Automotive Digital Classified Advertisement Services Market Share

Market Insights by Vehicle Type

The demand for two and three-wheelers is due to increasing demand for economically feasible transport mediums and better mobility in the urban areas. B2B platforms are listing used two-wheelers in classified ads, catering to budget customers. Passenger vehicles have largely contributed to the Vietnam automotive digital classified advertisement services market growth with the increased online sales and demand for certified pre-owned (CPO) vehicles. With businesses looking to expand their fleets for less, commercial vehicles like vans and trucks are gaining in popularity on digital platforms and driving classified ad engagement and ad sales conversions.

Market Analysis by Platform

The Vietnam automotive digital classified advertisement services market remains largely concentrated with web-based platforms. These are powered by detailed listings of vehicles with specifications, pictures and prices. B2B companies utilize SEO strategies and data analytics to increase ad visibility and attract buyers. With smartphone usage on the rise, mobile apps are fast becoming an ideal platform. This particular segment is expected to grow at a CAGR of 16.5% over the forecast period. B2B marketers use geo-targeted ads and push notifications to drive more users to mobile-friendly interfaces. As consumers and dealers are always searching for vehicles on-the-go, mobile apps are becoming an increasingly pivotal channel to drive ad conversions.

Analysis by Revenue Model

Subscription-based models are becoming increasingly popular, as B2B platforms provide dealerships with premium ad packages that feature higher visibility and attract high-quality leads. Pay-per-listing is a common model in the Vietnam automotive digital classified advertisement services market for individual sellers and smaller dealers, with one-time payments. It is a cost-effective option for many and hence is expected to grow at a CAGR of 15.6% over the forecast period. The freemium segment has grown increasingly popular with new solutions to improve online presence by offering limited advertisement options for free while callable value-added service for premium price such as position boost, detailed analytics and so forth.

Vietnam Automotive Digital Classified Advertisement Services Market Regional Analysis

Southeast Automotive Digital Classified Advertisement Services Market Opportunities

Vietnam's Southeast region, which encompasses Ho Chi Minh City as well, is experiencing high demand for automotive digital classified advertisement services as a result of rapid urbanization and significant vehicle ownership. The market growth has been fueled by the rising middle-class population looking at the internet for vehicles, generating demand for digital listings and mobile-compatible ad services.

Red River Delta Automotive Digital Classified Advertisement Services Market Insights

The automotive digital classified advertisement services market in Red River Delta is benefiting as e-commerce gets a digital foothold, especially in Hanoi. Dealerships are listing cars digitally in response to the increasing preference of consumers in this region for vehicle searches online. Increase in the number of tech-savvy population and increasing internet penetration in the region is likely to propel the online automotive advertising platforms.

2024 Market Share by

• Region
• Red River Delta
• 24.3%
• Southeast
• Mekong River Delta
• South Central Coast

Mekong River Delta Automotive Digital Classified Advertisement Services Market Outlook

Leveraging the smartphone to search for vehicles is on the rise in the Mekong River Delta automotive digital classified advertisement services market, with mobile usage dominating consumer behavior. In this region, automotive classified platforms are also increasingly optimizing ads for mobile and introducing geo-targeting to tap into a growing digital consumer base, resulting in higher ad engagement and lead generation.

South Central Coast Automotive Digital Classified Advertisement Services Market Dynamics

Due to increasing tourism and business activities in the South-Central Coast, there is a growing demand for commercial vehicles. Leading B2B players are increasingly listing trucks, vans and fleet vehicles, boosting the overall Vietnam automotive digital classified advertisement services market value. An increasing number of automotive dealerships is also fueling more pay-per-listing ads for fleet expansion services.

Competitive Landscape

The Vietnam automotive digital classified advertisement services market players are focusing on increasing ad visibility with advanced targeting done using AI, creating more mobile-friendly platforms, and providing insights backed by data to improve quality leads. Most of the Vietnam automotive digital classified advertisement services companies are emphasizing collaborations with e-commerce platforms, launching subscription-based offerings, and integrating fintech solutions to generate revenue growth and enhance customer engagement.

VCCorp Joint Stock Company

VCCorp Joint Stock Company, founded in 2006 and based in Hanoi, Vietnam, specializes in digital classified ad services in multiple categories, including automotive industry. The company is prone towards data-driven ad optimization and multi-platform marketing that improves visibility and lead generation for B2B clients.

Cho Tot Company Limited

Cho Tot is the largest digital classified in Vietnam based in Ho Chi Minh City, established in 2012. It provides automotive listings and uses AI-based targeting and geo-marketing to increase ad engagement and sales conversion.

VNP Group Joint Stock Company

VNP Group, based in Hanoi, Vietnam and founded in 2005, is a leading digital classified site. It is a provider of automotive ads, using data analytics and SEO strategies to improve ad performance and reach.

Nhat Tao E-commerce Exchange

Founded in Ho Chi Minh City, Vietnam, in 2015, Nhat Tao focuses on digital classified apps, including car ads. The platform includes mobile-friendly ads, pay-per-listing models, and user-friendly interfaces to attract buyers.

Other key players in the Vietnam automotive digital classified advertisement services market report are Dinh Anh Joint Stock Company, Dinh Anh Joint Stock Company, Nextgen Vietnam Joint Stock Company, and Classifieds Car Company Limited, among others.

Startup Scenario in the Vietnam Automotive Digital Classified Advertisement Services Market

Innovative startups are working on AI-powered ad optimizations, geo targeted mobile marketing, data driven analytics, among other techniques to improve ad performance. They are also building mobile apps that are easy to use and integrating fintech solutions for easy financing in these apps to boost customer engagement.

Vucar

Founded in 2021 and headquartered in Ho Chi Minh City, Vucar is an online marketplace for used car sales and purchases. Through a number of quality checks, the platform assesses and certifies automobiles. The processes for purchasing and selling are automated. It sells vehicles from several different brands.