Portugal Protein bar Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Portugal protein bar market was valued at USD 54.74 Million in 2024. The industry is expected to grow at a CAGR of 5.70% during the forecast period of 2025-2034. The growing trend of e-commerce in Portugal has boosted the popularity of protein bars. These channels have provided brands with the opportunity to sell their products online and reach a wider audience. In turn, all these factors have resulted in the market attaining a valuation of USD 95.29 Million by 2034.

Portugal Protein Bar Market Report Summary

Market Size 2024

• USD
• 54.74

Market Size 2034

• USD
• 95.29
• CAGR 2025-2034
• 5.70%

CAGR 2025-2034 - Market by Source

Plant-based Protein Bars

• 6.4%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 7.6%

Portugal Protein bar Market Overview

Growing awareness towards fitness and wellness is driving a demand for convenient, on-the-go healthy snacks, boosting the overall demand in the Portugal protein bar market. As consumers look for vegan and gluten-free options, plant-based protein bars are becoming increasingly popular. Additionally, the market observes a growing interest in clean-label and sugar-free formulations. Innovation in areas such as flavor and texture for added functional benefits are also shaping up the dynamics of the market. These help in better energy and muscle recovery. Major players such as MyProtein and Quest Nutrition are growing their range in both online and brick-and-mortar retail spaces. Moreover, as per the market research, there is still tremendous room for growth, particularly through retail, e-commerce, and fitness-centric channels.

Portugal Protein bar Market Growth

The sports nutrition niche is a significant factor driving the growth of the Portugal protein bar market. Protein bars are becoming more popular among athletes, bodybuilders and fitness lovers for muscle recovery, energy and convenience. To attract this segment of the market, brands are providing low-carb, high-protein options, often spiked with BCAAs, electrolytes and creatine, which are marketed toward performance & recovery focused participants. Plant-based diet due to the rising adoption of vegan lifestyles are showing a growing trend in Portugal, leading to further growth of protein bars made from plant-based proteins, such as pea, soy, and rice. This niche can attract eco-friendly consumers and consumers on special diets.

Key Trends and Recent Developments

The key trends of the Portugal protein bar market include the rise of plant-based protein bars, demand for clean-label choices, on-the-go convenience and functional benefits.

January 2025

Ferrero Group, a multinational sweet-packaged food manufacturer, stated that it has agreed to buy Power Crunch from Bio-Nutritional Research Group, Inc. Power Crunch has had rapid expansion because to its line of well-liked protein snacks, which includes a range of wafer bars and high-protein crisps that were introduced in 2024.

January 2025

Once Upon a Farm, announced that its Refrigerated Protein Bars are now available nationwide in the refrigerator aisle. Each bar is designed for active, growing children and contains 8 grams of protein from milk and whey concentrate, which is equivalent to one cup of whole milk. It also contains whole grain oats, genuine fruit and vegetables, and no added sugar.

April 2024

The best-selling Ready Clean Protein Bars' manufacturer, Ready, one of the fastest-growing active nutrition companies, announced the release of its new Kids Whole Grain Protein Bars. Compared to other popular kids' whole grain snack bars, Ready's Kids Whole Grain Protein Bars have 20% less sugar and contain 6 grams of protein and 8 grams of whole grains.

May 2023

A new sports nutrition brand called WAY UP was introduced by Continente. It was created in collaboration with Solinca and offers a variety of products for even the most demanding athletes and people who lead active lives. WAY UP items available at Continente stores include whey protein, L-carnitine, protein bars, energy balls, and powdered peanut butter.

Growing Acceptance of Plant-based Protein Bars

With more consumers in the region reducing their meat consumption by choosing vegan or vegetarian options, plant-based protein bars are on the rise, boosting the overall Portugal protein bar market dynamics. Companies like PlantProtein and Barebells make protein bars using pea, hemp, or rice protein. These options are increasingly growing popular as these are gluten-free, sustainably sourced protein without compromising on nutrients. Plant-based proteins are ideal for consumers who are seeking ways to avoid processed foods.

Growing Popularity of Clean-Label Products

Clean label and natural ingredients are more than just a trend. Additives and preservatives are being increasingly minimized by protein bar companies to match the shifting consumer preferences, accelerating the demand in the Portugal protein bar market. For example, LÄRABAR promotes their use of natural ingredients like dates and nuts and seeds to appeal to those who are looking for healthier unprocessed foods with simple labels that include clean wholesome items.

Consumption of On-the-Go Snacks

Increasing busy lifestyles have contributed to the utility of protein bars as an on-the-go snack in Portugal. Brands such as Optimum Nutrition and Quest are betting on this particular Portugal protein bar market trend, by packaging high-protein, single-serve bars that can be consumed swiftly during hectic workdays or after workouts. This has made protein bars a go-to for busy professionals, students, and fitness buffs all looking for options that are quick, portable, and filling.

Growing Focus on Functional Benefits

In Portugal, consumers are looking for protein bars with additional health benefits. Brands in the Portugal protein bar market are increasingly adding functional elements, including prebiotics, vitamins or adaptogens, into their products as well. Examples include Grenade's protein bars, increased with green tea extract to facilitate fat-burning, and Quest Protein Bars, boosted with fiber for digestion. This trend appeals to consumers seeking deeper benefits beyond simple protein but are looking for multifunctional snacks that enhance their overall wellness.

Portugal Protein bar Market Opportunities

The Portugal protein bar market presents substantial opportunity for companies to venture into regular supermarkets as well as specialized heath stores. As more consumers look for convenient, nutritious snacks, these retail channels enable them to reach a bigger audience. The growing trend of localization and health consciousness offers huge growth opportunities for companies. Brands can provide protein bars using local Portuguese ingredients, like almonds or olive oil, or by addressing local diet fads like low-carb or keto, carving out a more inclusive consumer base and boosting further market growth.

Portugal Protein Bar Market Trends

With an increasing trend in fitness and wellness across Portugal, more consumers are including protein bars in their diets. Particularly, the trend is growing strong among young professionals and gym-goers, stimulating the Portugal protein bar market value. Additionally, protein bars have become popular as a quick, effective muscle-recovery and sustained-energy solution. The increasing consciousness about clean eating and nutrition of snacks is driving the growth of protein bars. With consumers increasingly on the lookout for high-protein, low-sugar, and natural-infused snacks, there is growing demand for healthier protein bars.

Portugal Protein Bar Market Restraints

• The market may face hurdles due to increasing production costs, which might make protein bars less affordable for cost-sensitive consumers because of increasing prices of quality ingredients. This factor poses a significant challenge to the Portugal protein bar market growth.
• Although health-consciousness has increased, consumer awareness about the nutritional value of protein bars remains poor in Portugal. This has made it difficult for market growth and product consumption, particularly among those without experience of fitness-related snacks.

Portugal Protein Bar Industry Segmentation

The report titled “Portugal Protein Bar Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

• Plant-based Protein Bar
• Animal-based Protein Bar

Market Breakup by Type

• Sports Nutritional Bars
• Meal-Replacement Bars
• Snack Bars
• Others

Market Breakup by Protein Content

• Low Protein (0-15 grams) Bar
• Medium Protein (16-25 grams) Bar
• High Protein (Above 25 grams) Bar

Market Breakup by Company Size

• Large Companies
• Small and Mid-Size Companies

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialist Retail Stores
• Online
• Others

Portugal Protein Bar Market Share

Market Insights by Source

The plant-based protein bars are trending in the Portugal protein bar market as a result of the increasing vegan, vegetarian, and eco-friendly diets. Health and ethical concerns have driven consumers to seek out bars made from plant proteins like pea, soy and rice. This particular segment is expected to grow at 6.4% CAGR over the forecast period. On the other hand, high quality animal protein continues to resonate well with the needs of consumers, particularly amongst athletes. These products have a huge concentration of whey and casein proteins which are useful for muscle recovery. Both options appeal to different dietary preferences, broadening the market’s consumer base.

Market Analysis by Type

The sports nutritional bars category is becoming popular in the Portugal protein bar market, owing to the increasing fitness and sports culture, offering high protein and functional ingredients to assist recovery after a workout. Meal-replacement bars, which combine protein, fiber, and other nutrients, are well-preferred by busy consumers looking for quick, balanced meals to eat on the go. Snack bars are used as healthy substitutes for unhealthy eating, offering a healthy serving of protein without excess sugars. Other protein bar types include energy bars and keto-friendly options, which are diversifying into the market with respect to the varied consumer demands and dietary patterns.

Analysis by Protein Content

Low protein (0-15 grams) bars in the Portugal protein bar market have been trending amongst casual snackers and individuals looking for a protein boost without heavy calorie intake. The market observes a growing number of health-conscious individuals who prefer medium protein (16-25 grams) bars that offer adequate amounts of protein for muscle recovery and energy. High protein bars with a content of above 25 g protein are highly popular among athletes, bodybuilders, and fitness enthusiasts, as these types of protein bars provide more robust protein consumption for building muscle growth and recovery, targeting the performance-oriented consumer.

Market Insights by Company Size

The Portugal protein bars market is being dominated by a handful of large companies who leverage on existing brand recognition, wide-reaching distribution channels and economies of scale to provide a diverse selection of protein bars. Companies like MyProtein and Quest Nutrition have become leaders in retail and online sales. Smaller and mid-size firms are setting themselves apart through innovation, niche marketing and local sourcing. They are increasingly catering to particular consumer needs, such as vegan or low-sugar bars, fostering loyal customer bases as they expand growth in niche segments of the market.

Market Analysis by Distribution Channel

The supermarkets and hypermarkets segment accounted for the dominant share in the Portugal protein bar market and is expected to grow at a significant rate owing to the widespread accessibility to protein bars. On the other convenience stores offer fast, on-the-go solutions for busy consumers. Specialist retail channels are seeking new ways to cater to health-conscious shoppers looking for premium niche proteins. The online segment has been growing at a rapid pace owing to their convenience, competitive pricing and direct-to-consumer access. The online segment is expected to grow at a CAGR of 7.6% over the forecast period. Gyms and fitness centers are other channels through which protein bars are offered to health-conscious consumers, broadening the market’s reach and availability across segments.

Competitive Landscape

Portugal protein bar market players are increasingly developing several innovative and high-quality products to meet different consumer needs. Most of the Portugal protein bar companies are focusing on plant-based, low-sugar, and functional bars, improving online presence, and serving fitness, health, and convenience-seeking consumer kids.

Harrison Sport Nutrition S.L (HSN)

Harrison Sport Nutrition S.L (HSN) is a leading player in the Portugal protein bar market, founded in 2007 and headquartered in Granada, Andalucia. The company specializes in products with high protein content, catering to consumers passionate about fitness and a healthy lifestyle across Europe.

Iswari Portugal - Alma & Valor, Lda

Based in Setubal and founded in 2010, Iswari produces organic, plant-based protein bars. Their products are all about clean, nutritious ingredients and these work well with vegan and eco conscious consumers in local Portugal and international market.

THG Nutrition Limited

Founded in 2004 and is based in Manchester, United Kingdom, THG Nutrition are known for their premium protein bars under Myprotein. The wide-ranging product offerings are designed for those who exercise, are dieting, or are health-conscious in general.

NOVCO. Indústria Unip LDA

Established in 2018, NOVCO manufactures nutritional products like protein bars. With a reputation for innovation and healthy ingredients, the company serves customers in both the domestic and international markets, and is rapidly expanding its presence in the protein bar market through new products and over 140 recipes.

Other key players in the Portugal protein bar market report are Amway Corp among others.