United States Gaming Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States gaming market was valued at USD 60.58 Billion in 2024. It is expected to grow at a CAGR of 8.20% from 2025 to 2034, reaching approximately USD 133.23 Billion by 2034, offering engaging entertainment for a wide audience with interactive gaming experiences that cater to various ages and interests.

United States Gaming Market Summary

Market Size 2024

• USD Billion 60.58

Market Size 2034

• USD Billion 133.23
• CAGR 2025-2034
• 8.20%

CAGR 2025-2034 - Market by Country

• Rocky Mountain
• 9.3%

CAGR 2025-2034 - Market by Country

• Plains
• 7.8%

CAGR 2025-2034 - Market by Destination

• Smartphone
• 9.7%

Market Share by Country 2024

• Mideast
• 5.7%

United States Gaming Market Growth

As of 2023, 81.6% of Americans, equating to approximately 270 million individuals, possess a smartphone. The expansion of the gaming sector in the United States is largely fuelled by the extensive adoption of these mobile devices. With smartphones becoming increasingly affordable and accessible, a more varied audience is participating in gaming activities.

The gaming sector in the United States encompasses 164 million users from nearly all social demographics, reflecting an increase of nine million users since 2019. Furthermore, approximately 73% of the 224 million adults and adolescents in the United States constitute the active gaming demographic. The growth of the market is propelled by technological innovations, including next-generation consoles and cloud gaming, as well as the significant rise of mobile gaming. Additionally, esports, streaming services, and the growing appeal of subscription models are crucial contributors. The legalisation of online gaming and sports betting, coupled with an emphasis on diversity and inclusion, further stimulates market growth, expanding the gaming audience and enhancing engagement across various demographic groups. Moreover, the freemium model widely used in mobile gaming, where players can access games for free with the option of in-app purchases, has greatly impacted the United States gaming market revenue.

Key Trends and Developments

The United States gaming market growth can be attributed to adoption of technological advancements, rising penetration of smartphones, rise in esports and competitive gaming, and rising streaming and content creation platforms.

January 2025

Six U.S. states- Maryland, Virginia, Indiana, Wyoming, Massachusetts, and New York- introduced legislation to legalise iGaming, including online poker and casinos. Four of these bills aimed to join multi-state online poker compacts. Except for Indiana and New York, the bills included provisions for participating in multi-jurisdictional gaming agreements like the Multi-State Internet Gaming Agreement (MSIGA) for interstate online poker.

October 2024

Microsoft, a significant American multinational corporation specialising in computer technology, is set to enable mobile gamers to directly access Xbox games on their Android smartphones via the Xbox mobile application. By merging Xbox gaming capabilities into mobile devices, Microsoft aims to enter the growing market of mobile gamers, allowing them to enjoy their favourite console games on the go. This initiative showcases the company's commitment to expanding its gaming ecosystem and making high-quality gaming more accessible to a wider audience.

September 2024

Sony introduced the PlayStation 5 Pro, described as the "most advanced and innovative console hardware to date." With a price tag of USD 699.99, this enhanced iteration of the PlayStation 5 boasts significant advancements in visual quality and overall performance. With the launch of the PlayStation 5 Pro, Sony reaffirms its commitment to pushing the boundaries of gaming technology and delivering an unparalleled experience for gamers.

October 2023

Netflix broadened its gaming beta program to the United States, building on its initial rollout in the United Kingdom and Canada. During this preliminary phase, the company had limited access to the gaming service, providing only two titles for streaming: Molehew's Mining Adventure and Oxenfree, created by Netflix's own Night School Studio. The inclusion of these games reflects Netflix's strategy to engage its subscribers in innovative ways, tapping into the growing interest in gaming as a form of entertainment.

Adoption of Technological Advancements

Innovations in gaming technology, such as next-generation consoles, cloud gaming solutions, and virtual/augmented reality, have significantly improved user experiences, influencing the United States gaming market dynamics and trends. These advancements render gaming more accessible, immersive, and sophisticated, thereby stimulating demand across different platforms and consumer segments. As gaming continues to gain traction among various demographics, Netflix is positioning itself to attract a broader audience, including those who may not typically engage with its streaming services, thereby leading to the expansion of the market.

Rising Adoption of Smartphones

The widespread penetration of smartphones and tablets has significantly boosted mobile gaming, appealing to a wider population. With the proliferation of these devices, gaming has transcended traditional boundaries, allowing individuals from diverse demographics and backgrounds to engage in gaming experiences that were once limited to dedicated PCs or consoles. Business models such as freemium options, in-app purchases, and user-friendly gameplay attract a diverse range of players, playing a crucial role in the overall growth of the market.

Esports and Competitive Gaming

The rise of esports has been significant, driven by professional tournaments, streaming services like Twitch, and increasing sponsorship opportunities. This competitive gaming landscape promotes fan interaction and generates revenue through events, advertising, merchandise sales, and betting, further integrating esports into mainstream culture. The surge in sponsorship prospects has been another crucial factor in the growth of esports, thereby leading to the United States gaming market development.

Rise in Streaming and Content Creation Platforms

Platforms like Twitch and YouTube Gaming offer influencers the chance to increase game visibility, monetise their content, and foster community engagement. The convergence of gaming and social media accelerates the discovery of games and enhances interaction with broader audiences. The intersection of gaming and social media has also transformed how new games are discovered. With the vast array of content available, viewers can easily stumble upon new titles through trending streams, recommendations, or viral clips.

United States Gaming Market Trends

The market is witnessing significant expansion, propelled by technological innovations, the surge in mobile gaming, and the burgeoning esports sector. Cloud gaming is becoming increasingly popular, with platforms such as Xbox Cloud Gaming and NVIDIA GeForce Now transforming accessibility for users. The emergence of subscription services, exemplified by Xbox Game Pass, is altering the consumption patterns of video games. The esports arena continues to flourish, drawing substantial audiences and attracting lucrative sponsorship deals. Additionally, the legalisation of online sports betting and gaming across various states is generating new revenue opportunities. Efforts to promote diversity and inclusion within the gaming sector are also enhancing its appeal to a broader audience.

United States Gaming Industry Segmentation

The report titled “United States Gaming Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Mobile Gaming
• Console Gaming
• PC Browser/Downloaded

Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

CAGR 2025-2034 - Market by

• Country
• Rocky Mountain
• 9.3%
• Plains
• 7.8%
• Mideast
• 7.4%
• Great Lakes
• Southeast
• Southwest

United States Gaming Market Share

According to the United States gaming market analysis, mobile gaming leads due to its accessibility, enabling players to enjoy games anytime, anywhere. With the rise of smartphones, it attracts a wide audience, including casual gamers. The free-to-play model and in-app purchases generate substantial revenue, making it a dominant force. In January 2025, Epic Games launched its mobile store, designed to avoid fees from Google Play and Apple’s App Store. It introduced 19 third-party games to Android and 16 to iOS in the EU, alongside a program offering free games like "Bloons TD 6".

Console gaming, with its high-quality graphics and immersive experiences, continues to appeal to hardcore gamers. It thrives on exclusive titles, multiplayer features, and large communities. With strong brand loyalty (e.g., PlayStation, Xbox), console gaming remains a significant revenue generator in the US, driven by both physical and digital sales. In January 2025, Retro Remake started preorders for the SuperStation One, a PS One FPGA clone priced at USD 179.99, due to ship in Q4 2025. The system supports various retro consoles and offers a 64GB SD card, HDMI, VGA, and other ports, with expansion options like the SuperDock.

The United States gaming market continues to grow as PC browser and downloaded games provide rich, customizable experiences for dedicated players. They enable expansive gameplay and foster strong esports and modding communities. Frequent updates and sales (e.g., Steam) generate consistent revenue, solidifying this sector as a major market force. In January 2025, Deus Ex, regarded as one of the greatest PC games, became available for free through Prime Gaming. Praised for its visionary gameplay, it allows players to shape their experience, resolving the typical clash between developer intent and player freedom in RPGs.

Leading Companies in the United States Gaming Market

Key players in the United States gaming market are prioritising the adoption of technological advancements to maintain a competitive edge. The incorporation of innovations such as cloud gaming, virtual reality, and advanced graphics has greatly enhanced immersive experiences. These advancements improve the quality of graphics, elevate gameplay, and boost accessibility, transforming the way players interact with games and pushing the boundaries of interactive entertainment.

Valve Corp.

Established in 1996 and headquartered in Bellevue, Washington, is a prominent video game developer and digital distribution company. Known for creating iconic franchises like Half-Life, Portal, and Dota 2, Valve revolutionised the gaming industry with the Steam platform, a leading digital storefront for PC gaming. The company is renowned for its innovation in gaming technology, including virtual reality and online multiplayer experiences, making it a key player in the global gaming market.

Electronic Arts Inc.

Founded in 1982 and headquartered in California, United States. Electronic Arts is a significant player in the video game publishing sector. It is particularly known for its sports franchises such as FIFA, Madden NFL, and The Sims, while also creating popular action and adventure titles.

Microsoft Corp.

Founded in 1975 and headquartered in Washington, United States. Microsoft is a leading global technology corporation. Its gaming division, Xbox, is responsible for the development of consoles, software, and cloud gaming services. The company has expanded its gaming portfolio through acquisitions, including ZeniMax Media and Activision Blizzard.

Nintendo Co. Ltd.

Founded in 1889 and headquartered in Kyoto, Japan, Nintendo is a trailblazer in the gaming sector, celebrated for its legendary franchises like Super Mario, The Legend of Zelda, and Pokémon. The company is also known for developing consoles such as the Switch and various handheld devices.

Other major players in the United States gaming market are Sony Group Corp., Ubisoft Entertainment SA, and Zynga Inc., among others.