Ski Apparel (Ski Clothing) Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The global ski apparel (ski clothing) market size reached around USD 924.00 Million in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034 to reach nearly USD 1.39 billion by 2034. The market growth can be attributed to the rising appeal of winter sports worldwide and the growing popularity of luxury fashion brands.

Global Ski Apparel (Ski Clothing) Market Growth

Canada is one of the world’s most popular winter tourism destinations. In 2022, Canadian ski operators reported a year-on-year growth of 38.2% in their operating revenues, amounting to USD 1.3 billion. This was attributed to the large influx of international visitors (1.8 million) who participated in outdoor leisure activities. Around 65% of its landmass is snow-covered for over 6 months, which makes it an appealing skiing destination. This has prompted apparel companies to introduce new products and accessories for fashion-oriented consumers, thereby driving the ski apparel (ski clothing) market expansion.

Industry reports suggest that 1 in 10 Canadian households prefer tobogganing near their homes, followed by snowshoeing or cross-country skiing (9%), skiing and telemark (6%), and snowmobiling (3%). As per the Canadian Ski Council, nearly 21% of the domestic population (8 million people) participate in snowboarding activities per year. Rising consumer disposable incomes and evolving fashion trends are expected to increase the demand for sustainable, stylish, and multifunctional skiwear that is budget-friendly and durable. This is driving the ski apparel (ski clothing) market development.

Smart skiwear, featuring heated insulation, temperature control, and wearable tech, is gaining traction among consumers globally. With advancements in lightweight, battery-powered heating systems and moisture-wicking fabrics, brands are enhancing performance and comfort, appealing to both professional athletes and recreational skiers seeking high-tech, functional gear. This is expected to drive the growth of the market in the coming years.

Key Trends and Developments

Rising use of sustainable materials; growing demand for smart and heated skiwear; surging preference for modular and layered designs; and increasing trend of bold colours and retro styles are the major factors driving the ski apparel (ski clothing) market growth.

January 2025

Perfect Moment Ltd., a luxury skiwear manufacturer in France, established a strategic partnership with TBrand and MaisonDixSept to enhance its market presence in countries like Italy, Spain, and Japan. This complements its existing D2C e-commerce distribution strategy.

November 2024

Boss, a German manufacturer of luxury ski apparel, launched a comprehensive skiwear collection created from water-repellent materials and high-performance fabrics. Available in white, black, and caramel colours, the skiwear pieces (après-ski pieces and technical outerwear) are designed to enhance the snowboarding experience for both casual skiers and serious athletes.

November 2024

Nivis Gear, an American boutique skiwear company, launched two new high-performing jackets combining comfort and mobility with premium waterproofing capabilities. The Tendo Jacket and the Protego Pro Shell are designed as stylish activewear for snowboarding enthusiasts who seek a fashionable and practical clothing solution for their holidays.

October 2024

H&M launched its new 2024 skiwear collection featuring faux leather-inspired pieces, including stylish jackets, snow pants, fitted ski trousers, and modern one-pieces. Designed for both individuals and families, the collection blends minimalist design aesthetics with a sophisticated palette of different colours like beige, white, and brown. This collection is designed to be stylish, multifunctional, and affordable for everyone.

Growing use of sustainable materials

Eco-friendly fabrics like recycled polyester, organic wool, and bio-based insulation are gaining popularity in skiwear. Brands are prioritising sustainability with water-resistant, PFC-free coatings and ethical production practices, catering to environmentally conscious consumers. This shift aligns with the growing demand for responsible fashion choices without compromising performance, warmth, or durability in extreme winter conditions.

Rising preference for smart and heated skiwear

Technology-driven skiwear, including heated jackets, smart gloves, and temperature-regulating fabrics, is becoming mainstream. Integrated sensors monitor body temperature and adjust insulation levels accordingly. Some garments feature Bluetooth connectivity, allowing users to control heating elements via mobile apps, enhancing comfort and performance in fluctuating weather conditions on the slopes.

Growing demand for skiwear with modular and layered designs

Skiwear is evolving with modular designs, allowing wearers to adjust layers based on weather conditions. Convertible jackets, removable liners, and multi-functional base layers offer versatility, making them suitable for changing temperatures. These designs provide enhanced adaptability, ensuring comfort and performance from the slopes to après-ski settings. This is creating a favourable ski apparel (ski clothing) market outlook.

Emerging trend of bold colours and retro styles

Vibrant colours, oversized fits, and nostalgic prints inspired by the 80s and 90s are trending in skiwear. Brands are incorporating neon shades, colour blocking, and geometric patterns to create a standout look on the slopes. This fusion of retro aesthetics with modern technical features appeals to fashion-conscious skiers.

Global Ski Apparel (Ski Clothing) Market Trends

As per the ski apparel (ski clothing) market analysis, affluent winter holiday enthusiasts spend highly on skiwear and outdoor gear irrespective of the prevailing economic conditions. In 2023, premium skiing resorts in the Alps observed a 15% y-o-y growth in the number of high-net-worth visitors, with average spending on winter sports accessories per person exceeding EUR 5,000. The increasing consumer desire for creating personalised lifestyle wardrobes is expected to sustain the market growth in the coming years.

H&M’s latest skiwear collection is designed with the RECCO reflector technology that ensures advanced mountain safety for skiers during unforeseen accidents. In collaboration with Grand Studio, the company has designed multifunctional fabrics that are breathable, waterproof, windproof and possess a strong nature of heat retention. The use of trademarked performance fabrics like StormMove and ThermoMove has further contributed to the appeal of this collection, thereby driving ski apparel (ski clothing) market development.

Global Ski Apparel (Ski Clothing) Industry Segmentation

The report titled “Global Ski Apparel (Ski Clothing) Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Top Wear
• Bottom Wear
• Accessories

Breakup by Distribution Channel

• Online
• Offline

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Ski Apparel (Ski Clothing) Market Share

Based on distribution channel, the market is segmented into online and offline. Over the forecast period of 2025-2034, online channels are expected to grow at a CAGR of 6.1% due to the availability of specialised ski apparel on such channels and their enhanced accessibility. Attractive discounts, promotional offers, as well as personalised shopping experiences offered by e-commerce channels are further boosting their appeal. Meanwhile, offline channels hold a substantial market share as they boast expert and knowledgeable staff to advise customers and enable buyers to inspect the quality, material, and feel of ski clothing before purchasing them.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online
• 6.1%
• Offline

Leading Companies in the Global Ski Apparel (Ski Clothing) Market

Major skiwear brands are investing in sustainable materials, smart technology, and high-performance designs. Companies like The North Face and Patagonia focus on eco-friendly fabrics, while Spyder and Helly Hansen integrate smart insulation. As per the ski apparel (ski clothing) market analysis, brands are also expanding product lines with modular, versatile designs and bold aesthetics to attract both professional skiers and fashion-conscious consumers.

Columbia Sportswear Company

Columbia Sportswear Company was founded in 1938 and is headquartered in Oregon, United States. It manufactures and sells premium outerwear, accessories, and sporting goods in over 100 countries.

The North Face (VF Corporation)

The North Face (VF Corporation) was founded in 1966 and is headquartered in Colorado, United States. It specialises in making technical gear for alpine climbing and snowboarding, among other outdoor activities. It is renowned for brands like The North Face®, Timberland®, Vans®, and Dickies®

Amer Sports Corporation

Amer Sports Corporation was founded in 1950 and is headquartered in Helsinki, Finland. It is renowned for outdoor apparel brands like Arc'teryx, Peak Performance, Salomon, Wilson, Atomic, and Armada and operates in 41 countries.

Patagonia, Inc.

Patagonia, Inc. was founded in 1973 and is headquartered in California, United States. It designs, manufactures, and distributes sustainable clothing, food products, and equipment.

Other players included in the ski apparel (ski clothing) market report are Kering SA, Norrøna Sport AS, Millet Mountain Group SAS (Lafum), GOLDWIN INC., Skis Rossignol S.A, The Burton Corporation, and ORTOVOX Sportartikel GmbH, among others.