Bathroom Products Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The global bathroom products market size reached around USD 121.51 Billion in 2024. The market is projected to grow at a CAGR of 11.70% between 2025 and 2034 to reach nearly USD 367.40 Billion by 2034. The market growth can be attributed to the proliferation of online distribution channels and the rising popularity of home renovation projects. Moreover, the shift towards sustainability and the rapid urbanisation are also contributing to the market growth.

Global Bathroom Products Market Report Summary

Market Size 2024

• USD Billion 121.51

Market Size 2034

• USD Billion 367.40
• CAGR 2025-2034
• 11.70%

CAGR 2025-2034- Market by Region

• Asia Pacific
• 12.6%

CAGR 2025-2034 - Market by Country

• India
• 12.8%

CAGR 2025-2034 - Market by Country

• China
• 12.4%

CAGR 2025-2034 - Market by Application

• Residential
• 12.3%

CAGR 2025-2034 - Market by Distribution Channel

• Online Channels
• 16.7%

Market Share by Country 2024

• Brazil
• 2.7%

Global Bathroom Products Market Growth

Japanese bidet toilet manufacturers are targeting overseas consumers to increase their bathroom products market share. Based on industry analysis, wealthy Chinese consumers are attracted to Japanese bidet toilets due to their eco-friendly approach to hygiene and their advanced features. Around 50% of all luxury hotels in London and Paris have switched towards Japanese bathroom products, which is enhancing the global market revenue. As these companies establish new partnerships with interior designers and construction companies, the bathroom products market value is poised for significant growth over the forecast period.

The integration of voice-activated controls and smart mirrors into modern bathroom spaces has emerged as one of the key market trends. Moreover, high-tech toilets equipped with seat warming, automatic flushing, and self-cleaning functions are gaining market traction, thereby driving the bathroom products market development.

With the shift towards sustainability, water-saving fixtures and natural and recycled materials are becoming an indispensable part of modern bathrooms. Major bathroom product manufacturers are designing bathroom tiles and countertops from recycled ceramics and glass; and bathroom cabinetry and accessories from cork and bamboo to impart these spaces a natural touch. The rising appeal for low-flow showerheads and toilets which can minimise water waste is also expected to increase the market revenue in the coming years.

Key Trends and Developments

Rising integration of wellness technologies into bathroom spaces; evolving preferences of Gen Z and millennials; growing demand for spa-like retreats, and the increasing trend of bold colours and patterns are favouring the bathroom products market growth.

August 2024

Toto Ltd. announced its decision to add an additional 40 distribution channel partners by the end of 2024 to expand its market presence in Tier II and Tier III Indian cities. This was attributed to increasing consumer disposable incomes, rapid urbanisation, and increasing awareness of health and hygiene among people.

September 2023

In a study conducted by Toto, 65% of consumers were discovered to prefer toilets fitted with smart sensors in public places to avoid touching the toilet lids directly. This prompted it to introduce a new toilet whose bidet features can be easily accessed via a smartphone. It is designed to mask bowel sounds and promote greater hygiene in public places. This is creating a favourable bathroom products market outlook.

January 2023

LIRIL Corporation successfully completed the acquisition of Basco, a prominent American manufacturer of shower doors to expand its existing range of bathing and kitchenware solutions across the United States.

August 2022

Kohler launched a new range of bathroom products under the Riff Bathroom Faucet Collection inspired by Spanish colonial architecture. It includes customisable faucet options for sinks and bathtubs in 5 different colours, including matte black and brass, among others.

Rising integration of wellness technologies into bathroom spaces

The integration of emerging wellness technologies into bathroom spaces is expected to drive market expansion. For instance, shower bidet toilets have become exceedingly popular among eco-conscious British consumers, as they improve comfort and hygiene, besides reducing toilet paper usage.

Evolving preferences of Gen Z and millennials

The topmost priorities for modern consumers of bathroom products include product longevity, material sourcing, and water consumption patterns. This has prompted companies to introduce products made from recycled materials, thereby contributing to bathroom products market expansion.

Rising demand for spa-like retreats

Bathrooms are becoming personal sanctuaries rather than mere functional spaces. For instance, freestanding tubs and rain showers provide consumers with a luxurious soaking experience and enhance the overall spa-like atmosphere.

Increasing trend of bold colours and patterns

Vibrant tiles and contrasting finishes enhance the vibrancy and personality of bathrooms. Statement walls designed with bold wallpapers add interest and depth to bathrooms, while geometric and herringbone tile patterns create eye-catching bathroom designs. This is expected to increase the market revenue in the coming years.

Global Bathroom Products Market Trends

Minimalist designs and customised products

The growing emphasis on simple and clutter-free spaces has prompted companies to introduce floating vanities and hidden storage solutions in monochromatic palettes to enhance their aesthetic appeal while making the bathroom appear larger. Moreover, personalised accessories, such as custom soap dispensers and monogrammed towels have added a unique character to each bathroom, which is boosting the bathroom products market revenue.

Wellness-focused features

As bathrooms have turned into personal spaces for relaxation and self-care, companies are focusing on providing a spa-like experience to consumers at home. For instance, by integrating LED lighting systems, essential oil diffusers, and sound systems into bathroom furniture, brands are enabling consumers to enjoy a personalised experience of chromotherapy and aromatherapy at home. This is creating a favourable bathroom products market outlook.

Global Bathroom Products Industry Segmentation

The report titled “Global Bathroom Products Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Bathroom Furniture
• Shelves
• Cabinets
• Mirrors
• Others
• Bathroom Basin
• Single
• Double
• Multiple
• Bathroom Accessories
• Toothbrush Holders
• Trash Cans
• Taps
• Towel Racks/Rings
• Bathtubs
• Others
• Toiletries
• Faucets and Showers
• Soap Dispensers
• Others

Breakup by Price Point

• Standard
• Premium
• Luxury

Breakup by Application

• Residential
• Commercial

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online Channels
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Bathroom Products Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the market for bathroom products in the Asia Pacific and Latin America is expected to grow at a CAGR of 12.6% and 12.3% respectively due to increasing population size, rapid urbanisation, and rising consumer consciousness for maintaining health and hygiene.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, speciality stores, and online channels, among others. The bathroom products market forecast suggests that online channels and supermarkets and hypermarkets are expected to grow at a CAGR of 16.7% and 11.9%, respectively between 2025 and 2034 as retailers expand their physical and digital business presence substantially.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online Channels
• 16.7%

Supermarkets and Hypermarkets

• 11.9%
• Speciality Stores
• Others

Leading Companies in the Global Bathroom Products Market

Major market players are diversifying their existing product offerings and collaborating with interior designing companies to facilitate the bathroom products market expansion. They are also shifting towards the usage of sustainable and recycled materials to increase brand awareness among eco-conscious consumers, especially in China and the United States.

Delta Faucet Company

Delta Faucet Company was founded in 1954 and is headquartered in Indianapolis, United States. It is one of the largest manufacturers of commercial and residential faucets in the USA and is a part of the Masco Corporation.

Bemis Manufacturing Company

Bemis Manufacturing Company was founded in 1901 and is headquartered in Wisconsin, United States. It specialises in manufacturing innovative custom plastics and toilet seats and has a significant international market presence.

GWA Group Limited

GWA Group Limited was founded in 1992 and is headquartered in Australia. It is primarily engaged in the production and distribution of household consumer products, including sanitaryware and bathroom and kitchen fittings.

Kohler Co.

Kohler Co. was founded in 1873 and is headquartered in Wisconsin, United States. It operates numerous manufacturing plants across over 50 locations worldwide and is recognised as a leading developer of bath and kitchenware products.

Other players included in the bathroom products market report are Toto Ltd., LIXIL Corporation, Roca Sanitario, S.A, American Woodmark Corporation, Moen Incorporated, and Huida Sanitary Ware Co.,Ltd., among others.