Spain Retail Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The Spain retail market size reached around USD 316.61 Billion in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034 to reach nearly USD 477.75 Billion by 2034. Retailers in Spain are adopting cutting-edge technologies, including artificial intelligence, augmented reality, and contactless payment solutions, to enhance the shopping experience. These innovations facilitate better inventory management, elevate customer service, and streamline the checkout process, thereby propelling growth in the retail sector.

Spain Retail Market Report Summary

Market Size 2024

• USD Billion 316.61

Market Size 2034

• USD Billion 477.75
• CAGR 2025-2034
• 4.20%

CAGR 2025-2034 - Market by Region

• Madrid
• 4.8%

CAGR 2025-2034 - Market by Region

• Catalonia
• 4.5%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 10.4%

CAGR 2025-2034 - Market by Product Type

Electronic and Household Appliances

• 5.4%

Spain Retail Market Growth

In 2022, the market penetration rate of e-commerce users reached 68% in Spain. Projections indicate continued growth, with an anticipated increase of 25%, bringing the total number of e-commerce users to 40 million by 2025. Approximately 22% of Spanish companies engaged in online sales through websites and applications in 2022, marking an increase of over 6% compared to the previous year. A report from the Spanish National Markets and Competition Commission (CNMC) revealed that e-commerce revenue in Spain amounted to USD 72 billion in 2022, reflecting a 25% rise from the prior year and accounting for 5.7% of the country's GDP.

As per the Spain retail market analysis, the expanding retail sector in Spain is significantly driven by the growing demand for e-commerce. Consumers are increasingly favouring the convenience of online shopping, which necessitates the development of robust e-commerce platforms and seamless digital experiences. In response, retailers are enhancing their online presence, providing quicker delivery options, and implementing omnichannel strategies that integrate both online and offline shopping experiences. The convenience, extensive product selection, and accessibility offered by e-commerce are pivotal factors contributing to the sector's growth.

The retail sector in Spain is witnessing a surge in demand for sustainable products, fuelled by heightened environmental consciousness among consumers. As individuals increasingly prioritise eco-friendly and ethically sourced items, retailers are compelled to implement more sustainable practices. This includes initiatives such as providing recyclable packaging, minimising waste, and endorsing fair-trade products.

Key Trends and Developments

The Spain retail market growth can be attributed to rapid urbanisation and changing lifestyles, expansion of e-commerce sector, changing consumer spending patterns, and rising technological innovations.

August 2024

Swedish furniture company IKEA launched a peer-to-peer resale platform named IKEA Preowned, aligning with its goal to transition into a circular business model by 2030. This secondhand marketplace enables individuals to buy and sell previously owned IKEA items and is being tested in Madrid and Oslo until the end of 2024. IKEA Preowned serves as a dedicated marketplace for secondhand goods, specifically designed to facilitate the buying and selling of used IKEA products among consumers.

October 2023

Inditex and Ambercycle, a material science firm based in Los Angeles, have partnered strategically to support the textile industry's transition to recycled polyester. A three-year contract has been signed by the company to purchase a substantial amount of the yearly output of cycora®, a novel material derived from post-industrial and post-consumer polyester waste, for over 70 million euros. Ambercycle's first commercial-scale textile regeneration factory will be built with the help of this purchasing commitment. Ambercycle's cutting-edge molecular regeneration technology will be applied on a larger scale, increasing the availability and accessibility of circular materials throughout the fashion supply chain.

March 2023

The Spanish apparel brand, Mango introduced a new sustainability strategy that serves as a framework for incorporating sustainability into its business operations. In its Sustainable Vision 2030 report, the company has established several ambitious objectives aimed at minimising its social and environmental effects on the product, planet, and people. Mango's commitment to sustainability reflects a rising awareness within the fashion sector of the urgent need to address environmental challenges and social responsibilities.

April 2022

The largest Zara store in the world was inaugurated in Spain. Situated within the refurbished Edificio España in Madrid, this store represents a comprehensive fusion of the brand's physical presence and online retail operations. This omnichannel approach ensures that shoppers can enjoy the convenience of online shopping while still experiencing the pleasure of browsing through the store's offerings.

Expansion of E-commerce Sector

One of the notable Spain retail market trends is the expansion of the e-commerce sector. The rise of online shopping in Spain is significantly contributing to the growth of the market. Consumers are increasingly favouring the ease of purchasing products online, prompting retailers to invest in digital platforms, improve customer experiences, and provide quicker, more dependable delivery options. Nowadays, retailers are not only focused on providing a seamless online shopping interface but are also prioritising customer satisfaction. This includes offering easy return policies, live chat support, and personalised recommendations, all aimed at fostering customer loyalty and satisfaction.

Consumer Spending Patterns

An increase in disposable income and shifts in consumer behaviour are fostering spending across various retail sectors. Spanish consumers are showing a greater willingness to invest in experiences, high-quality products, and sustainable items, thereby shaping the retail environment towards more personalised offerings, supporting the Spain retail market growth. Consumers are now more discerning, seeking high-quality items that offer craftsmanship, better durability, and overall value. This shift is particularly evident in sectors such as electronics, fashion, and home goods, where brands that emphasise quality and exclusivity are gaining traction.

Rising Technological Innovations

Retailers in Spain are adopting cutting-edge technologies, including artificial intelligence, augmented reality, and contactless payment solutions, to enhance the shopping experience. These innovations facilitate better inventory management, elevate customer service, and streamline the checkout process, thereby propelling growth in the retail sector. These technological advancements are not just improving operational efficiency, they are also enhancing customer service and simplifying the overall shopping experience, thereby leading to the Spain retail market development.

Increasing Sustainability and Responsible Consumption

The rising environmental consciousness among Spanish consumers is driving the demand for eco-friendly and sustainable products. In response to consumer preferences for responsible shopping, retailers are implementing greener practices, such as providing recyclable packaging and sourcing ethically produced items. As demand for sustainable and eco-friendly products rises, retailers are compelled to adopt more responsible practices, from packaging to sourcing, ultimately contributing to a more sustainable future for both the sector and the planet.

Spain Retail Market Trends

The sector is undergoing significant transformation, influenced by several prominent trends that are contributing to the Spain retail market development. The expansion of e-commerce is notable, propelled by consumer preferences for convenience and an efficient online shopping experience. Retailers are placing greater emphasis on omnichannel approaches, integrating both online and physical shopping to enhance customer satisfaction.

Sustainability has emerged as a critical factor in the Spain retail market, with consumers increasingly choosing eco-friendly products and retailers implementing environmentally responsible practices, such as minimising plastic usage and providing sustainable options. Additionally, the trend of premiumisation is on the rise, as Spanish consumers show a growing preference for high-quality and luxury items. Technology is also pivotal, with retailers adopting innovations such as artificial intelligence, personalised marketing strategies, and contactless payment systems to enrich the shopping experience.

Spain Retail Industry Segmentation

The report titled “Spain Retail Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Food, Beverage, and Grocery
• Personal and Household Care
• Apparel, Footwear, and Accessories
• Furniture and Home Décor
• Industrial and Automotive
• Electronic and Household Appliances
• Pharmaceuticals
• Luxury Goods
• Others

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Breakup by Region

• Andalusia
• Catalonia
• Madrid
• Valencian Community
• Rest of Spain

CAGR 2025-2034 - Market by

• Product Type

Electronic and Household Appliances

• 5.4%

Apparel, Footwear, and Accessories

• 5.1%

Personal and Household Care

• 4.8%

Food, Beverage, and Grocery

Furniture and Home Décor

• Others

Spain Retail Market Share

The electronics and household appliances segment in the Spain retail market is projected to grow at a CAGR of 5.4% during the forecast period. Consumer demand is being driven by rapid innovations in electronics and household goods. Customers are looking for products with smart features, better energy efficiency, and improved performance. As people spend more time at home, they are increasingly interested in modernising and renovating their living spaces. This trend has boosted the purchase of appliances and electronics for both practical and recreational purposes. Further, the industry has greatly benefited from the convenience of online shopping, with more consumers turning to e-commerce platforms to buy electrical and household appliances, compare prices, and make purchases.

Leading Companies in the Spain Retail Market

Market players are focusing on the adoption of technological advancements to gain a competitive edge in the Spain retail market outlook. The integration of technological innovations within the retail sector, including automation, artificial intelligence, and data analytics, improves customer experiences, optimises inventory control, and streamlines operational processes, thereby fostering increased efficiency and sales.

Mercadona S.A.

Established in 1977 and headquartered in Valencia, Spain, Mercadona is a prominent supermarket chain in the country. Renowned for its extensive selection of grocery items, the company prioritises customer satisfaction, product quality, and effective distribution, solidifying its position as a market leader.

Carrefour SA

Founded in 1958 and headquartered in Mondeville, France, Carrefour ranks among the largest retail chains globally. It operates a variety of retail formats, including hypermarkets, supermarkets, and convenience stores, offering an extensive array of products such as food, electronics, and household items.

Eroski Group

Founded in 1969 and headquartered in Elorrio, Spain, Eroski is a significant retail cooperative in Spain. The group manages supermarkets, hypermarkets, and online platforms, emphasising affordability, sustainability, and the sourcing of local products to cater to a wide range of consumer preferences.

Grupo Dia

Established in 1981 and headquartered in Madrid, Spain, Grupo Dia is a key player in the Spanish supermarket sector. The chain specialises in discount retailing, providing cost-effective groceries and products throughout Spain, Portugal, and other areas, with a strong focus on convenience and competitive pricing.

Other major players in the Spain retail market are Amazon.com, Inc., CONSUM S. COOP. V., El Corte Inglés SA, Lidl Stiftung & Co. KG, Auchan Retail International, and Ahorramas, S.A, among others.