Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global swimwear market size reached around USD 24.35 Billion in 2024. The market is projected to grow at a CAGR of 6.20% between 2025 and 2034 to reach nearly USD 44.44 Billion by 2034. The market expansion is being driven by increasing disposable incomes, the expansion of tourism and travel sector, and the rise of social media lifestyle influencers.

Global Swimwear Market Summary

Market Size 2024

• USD Billion 24.35

Market Size 2034

• USD Billion 44.44
• CAGR 2025-2034
• 6.20%

CAGR 2025-2034 - Market by Region

• Asia Pacific
• 7.1%

CAGR 2025-2034 - Market by Country

• India
• 7.6%

CAGR 2025-2034 - Market by Country

• China
• 6.9%

CAGR 2025-2034 - Market by Type

• Women’s Swimwear
• 6.6%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 8.7%

Market Share by Country 2024

• France
• 3.4%

Global Swimwear Market Growth

An estimated 1.4 billion tourists travelled internationally during 2024, reflecting an increase of approximately 11% compared to 2023. The Middle East continued to be the fastest-growing region, with international arrivals surpassing pre-pandemic levels by 32%. In 2022, 62% of residents in the European Union undertook at least one personal tourism trip. Spain emerged as the leading EU destination for international tourists in 2022, with 271 million nights spent in tourist accommodations, accounting for 22% of the total share in the EU. Hence, the rise in global tourism, particularly towards beach destinations, coastal cities, and resorts, has played a significant role in driving the swimwear market expansion.

As more individuals participate in water-related activities such as swimming, snorkelling, and surfing during their vacations, the demand for swimwear has increased markedly. The appeal of coastal living and outdoor recreation, along with the enhanced accessibility of beach destinations, has strengthened the link between travel and swimwear. This emerging trend is propelling sales of both recreational and fashion-oriented swimwear on a global scale.

Global B2C e-commerce revenue is projected to reach USD 5.5 trillion by 2027, reflecting a consistent CAGR of 14.4%. As per the swimwear market analysis, the swift expansion of the e-commerce sector has notably heightened the demand for swimwear. Online retail platforms grant consumers effortless access to an extensive array of swimwear brands, styles, and price ranges, enhancing the convenience of browsing and purchasing. The capability to compare different options, read customer reviews, and take advantage of exclusive promotions has bolstered consumer confidence. Furthermore, online retailers provide a wider selection, including niche and sustainable swimwear brands, which further stimulates market growth.

Key Trends and Developments

The swimwear market growth can be attributed to increasing disposable incomes; expansion of the tourism and travel industry; rising health and fitness trends; and expansion of fashion and lifestyle influences.

April 2024

Californian fashion brand Paige introduced its inaugural collection of women's swimwear. The debut line for the spring/summer 2024 season featured five bikinis and three one-piece swimsuits, available in a wide range of prints, colours, and silhouettes. Each piece was crafted with premium swimwear materials that ensure both stretch and breathability. This underlines the rising demand for comfortable and stylish swimsuits by both men and women.

December 2023

ThirdLove, a women's lifestyle brand recognised for its commitment to inclusive sizing and high-quality essentials, expanded its portfolio with the introduction of its inaugural swimwear collection. This new line includes three distinct styles: the underwired demi swim top, classic bikini swim bottom, and high-rise swim bottom, all meticulously crafted to ensure that women experience comfort and coverage.

July 2022

Actress Demi Moore collaborated with Andie to introduce her inaugural swimwear line, which showcased swimsuits inspired by vintage designs. The 10-piece Demi Moore x Andie collection is crafted from premium fabrics sourced from Italy and France. Its prices vary between USD 75-USD 155. The products were made available online at AndieSwim.com as well as at the brand's pop-up locations in Sag Harbor, New York, and Berkeley, California. Thus, the rising consumer preference for celebrity brands has emerged as one of the key swimwear market trends globally.

June 2022

Speedo introduced its most environmentally friendly swimwear line, the Eco collection, which incorporates as much as 82% recycled materials. This collection has enhanced Speedo's commitment to sustainability and includes the debut of two innovative fabrics: Eco Endurance + and Eco Endurabrite, that are produced from recycled yarn. The newly developed innovative fabrics were designed to address the increasing global challenges related to plastic waste and its detrimental effects on the oceans.

Increasing disposable incomes

The rise in economic prosperity, particularly in emerging markets, has significantly bolstered consumer purchasing power across various demographics. As individuals and families experience improved financial stability and disposable income, they are more inclined to invest in their personal lifestyles and leisure activities. This shift in economic conditions has led to a notable increase in demand for a wide range of products, thereby driving the growth of the swimwear market.

Expansion of fashion and lifestyle influences

Swimwear is increasingly viewed as a fashion accessory, transcending its traditional role as merely functional attire for the beach or pool. This evolution has led to a broader selection of chic and diverse designs that cater to various tastes and body types. Designers are now embracing innovative materials, bold patterns, and unique cuts, allowing swimwear to reflect personal style and individuality.

Rising health and fitness trends

The growing enthusiasm for swimming as a popular form of physical activity can be attributed to several factors, including its numerous health benefits, accessibility, and the enjoyment it brings to individuals of all ages. As more people recognise the importance of maintaining an active lifestyle, swimming has emerged as a favoured choice due to its low-impact nature, which makes it suitable for a wide range of fitness levels and physical conditions. This is favourably shaping the swimwear market dynamics.

Expansion of the tourism and travel industry

The expansion of global tourism, particularly towards coastal locations and resorts, has significantly increased the demand for swimwear. As more individuals seek out sun-soaked vacations and engage in water-related activities during their holidays, the market has experienced a notable surge. This trend is driven by a variety of factors, including the growing popularity of beach destinations and the rise of social media showcasing idyllic seaside getaways, thereby leading to the market growth.

Global Swimwear Market Trends

The market is undergoing significant transformation and is witnessing several prominent trends. There is a notable increase in demand for inclusive sizing, prompting brands to broaden their size offerings to serve a more varied clientele. Besides, innovations in material sciences and production technology have improved the overall quality of swimwear by enabling companies to use UV-protective fabrics, chlorine-resistant materials, and quick-drying textiles. This is creating a favourable swimwear market outlook. Furthermore, digital transformation is revolutionising the market, with e-commerce platforms enhancing the accessibility of swimwear products. Regional preferences are also shaping design trends, leading to a surge in modest swimwear options that cater to culturally diverse audiences.

Global Swimwear Industry Segmentation

The report titled “Global Swimwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Breakup by Material

• Polyester/Nylon
• Spandex

Breakup by Distribution Channel

• Offline
• Online

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Swimwear Market Share

Based on the distribution channel, the market is segmented into online and offline. During the forecast period of 2025-2034, online channels are estimated to grow at a CAGR of 8.7%. Online platforms allow consumers to explore a wide range of swimwear styles, brands, and sizes from the comfort of their homes. The benefits of online shopping, including the ability to easily compare various options and keep up with contemporary trends, make swimwear more accessible. This is one of the key swimwear market trends. Additionally, efforts such as targeted advertising, influencer marketing, and enhanced return policies play a vital role in boosting sales, hence positioning online platforms as a significant factor in the growing demand for swimwear worldwide.

The offline distribution channel for swimwear includes physical retail stores, boutiques, department stores, and speciality shops. This channel allows customers to try on products, receive personalised assistance, and benefit from in-store promotions.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online
• 8.7%
• Offline

Leading Companies in the Global Swimwear Market

Market players are focusing on the adoption of sustainable raw materials to gain a competitive edge in the swimwear market. They are also adopting sustainable manufacturing practices in the production of swimwear, encompassing the utilisation of environmentally friendly materials such as recycled fabrics, minimising waste, and lowering water consumption, thereby driving the market development.

Jockey International Inc.

Established in 1876, Jockey International Inc. is an American clothing manufacturer based in Wisconsin. Renowned for its underwear and activewear lines, the company also provides swimwear, emphasising comfort, quality, and functionality to cater to a broad range of consumers.

Perry Ellis International, Inc.

Founded in 1961, Perry Ellis International, Inc. is an American fashion enterprise located in Florida. Recognised for its premium lifestyle brands, Perry Ellis offers a wide array of products, including swimwear, aimed at both casual and athletic markets.

Arena S.p.A

Founded in 1973, Arena S.p.A is an Italian swimwear label headquartered in Tolentino. The brand specialises in high-performance swimwear, serving both competitive athletes and leisure swimmers and is celebrated for its innovative designs and advanced fabric technologies.

Puma SE

Founded in 1948, Puma SE is a German multinational corporation specialising in sportswear, with its headquarters in Herzogenaurach. Puma creates athletic footwear, apparel, and accessories, including swimwear, prioritising performance, style, and innovation for sports enthusiasts worldwide.

Other major players in the swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.