Latin America Small Appliances Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The Latin America small appliances market size reached around USD 11.16 Billion in 2024. The market is projected to grow at a CAGR of 7.10% between 2025 and 2034 to reach nearly USD 22.16 Billion by 2034. The market growth can be attributed to the increasing introduction of smart home appliances for nuclear families and the switch towards use of high-quality and sustainable raw materials.

Latin America Small Appliances Market Report Summary

Market Size 2024

• USD Billion 11.16

Market Size 2034

• USD Billion 22.16
• CAGR 2025-2034
• 7.10%

CAGR 2025-2034 - Market by Country

• 7.7%

CAGR 2025-2034 - Market by Country

• Columbia
• 7.4%

CAGR 2025-2034 - Market by Type

• Air Fryers
• 11.8%

CAGR 2025-2034 - Market by Sales Channel

• Online/E-Commerce
• 11.5%

Latin America Small Appliances Market Growth

Rising foreign investments and economic stability are sustaining the expansion of Colombia’s real estate industry. As per industry reports, the number of residential real estate transactions in Cali (Colombian city) is expected to grow by 10% annually by 2030. Low interest rates and the availability of a wide range of choices are expected to propel the market development, thereby leading to an increase in demand for small household appliances.

Smart appliances are expected to become a common feature of smart households, thereby contributing to the Latin America small appliances market growth. In 2023, nearly 14% of all Colombian households (over 1 million) were equipped with smart devices and over 10% of individuals aged between 16-64 years owned a smart device. By 2026, revenues from intelligent home hardware systems are expected to rise to USD 12.580 million, thereby leading to market growth. Smart appliances are not only indispensable for small-size households, but they are also crucial for disabled people. Nearly 12.5% of Colombia’s population suffers from some disability and the introduction of voice-controlled home appliances can significantly enhance their confidence and mobility. This is driving the Latin America small appliances market development.

Key Trends and Developments

Emergence of IIoT; growing use of high-quality materials; rising focus on ergonomics; and the robust growth of e-commerce platforms are the major factors driving the Latin America small appliances market growth.

March 2024

Whirlpool announced its decision to invest USD 65 million for expanding its existing production facility for household appliances in Celaya, Guanajuato. This is expected to increase its domestic sales of stoves and compact refrigerators, among other appliances.

May 2023

The Electrolux Group announced its decision to invest USD 140 million towards the construction of a freezer and refrigerator production facility in Brazil. It is expected to be Latin America’s first home appliance manufacturing factory 100% powered by renewable energy and emitting zero carbon emissions. It is also expected to enhance the company’s regional production capacity by 25% and contribute to the Latin America small appliances market development.

September 2020

Stanley Black & Decker announced an investment of nearly USD 40 million towards the installation of a new manufacturing plant in Apodaca, Nuevo León. With the objective of increasing its production capacity for battery packs and power tools, the new facility is expected to significantly enhance the company’s presence in Latin America.

March 2021

Mondial, a leading American home appliance manufacturer, decided to invest USD 49 million for increasing the production of its popular air fryer models at Conceição do Jacuípe manufacturing unit in Brazil. Its partnership with Braskem is expected to increase its access to raw materials and expand its control over the Latin America small appliances market share.

Emergence of IIoT

Companies like Stanley Black & Decker Facility are implementing modern IoT solutions in their production line to significantly improve their productivity. By focusing on continuous monitoring and predictive maintenance of production lines, they also plan on increasing labour productivity. This, in turn, is expected to increase Latin America small appliances market size.

Growing use of high-quality materials

To minimise their environmental impact, companies are switching towards using stainless steel and recycled plastics for manufacturing small home appliances. Moreover, companies also sourcing hypoallergenic and home safe materials to prioritise consumers’ health and children’s safety.

Rising focus on ergonomics

Lightweight and compact home appliances are expected to become exceedingly popular among consumers. Besides, appliances designed with intuitive controls and enhanced grip support structures are likely to witness widespread adoption since they enhance accessibility of use for consumers of all age groups.

Growth of e-commerce platforms

The robust growth of the e-commerce sector is driving the growth of the small appliances market in Latin America as more consumers prefer online shopping for its convenience and competitive pricing. Discounts, doorstep delivery, and diverse product options available online are attracting buyers, prompting brands to strengthen their digital presence and leverage online platforms for wider reach.

Latin America Small Appliances Market Trends

Growing demand for small appliances from Brazil

Robert Bosch Group announced its decision to invest BRL 940 million in Latin America to improve its R&D capacity and production structure. This was a year-on-year growth of 16% from BRL 806 million. In 2022, the company reported earnings worth BRL 10.3 billion, recording a y-o-y growth of 11.5%. Brazil is a key market for Robert Bosch Group, responsible for nearly 74% of its sales volume (BRL 7.8 billion) in Latin America and exports to North American and European countries. Nearly 33% of its investment is aimed at developing its competencies in the Brazilian market. This is expected to surge the Latin America small appliances market revenue over the forecast period.

Increasing investments in capacity expansion by key players

With the establishment of a new appliance manufacturing plant by Electrolux Group in Brazil, the company is expected to increase its exports to Peru from 20% to 40%. Moreover, the increasing consumer focus on choosing eco-conscious brands has prompted the company to integrate smart energy and water management systems into the new factory, thereby influencing the Latin America small appliances market dynamics favourably. By focusing on reusing industrial wastewater and switching towards solar panels to minimise single-use plastic consumption, the company’s products are expected to garner rapid market traction and drive consumer demand in the coming years.

Latin America Small Appliances Industry Segmentation

The report titled “Latin America Small Appliances Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Air Fryers
• Coffee and Tea Maker
• Iron
• Hair Styling
• Electric Kettle
• Grills and Roasters
• Juicers, Mixers, Grinders and Blenders
• Toaster and Sandwich Maker
• Food Processors
• Vacuum Cleaner
• Others

Breakup by Sales Channel

• Hypermarkets/Supermarkets
• Online/E-Commerce
• Multibrand Retail
• Exclusive Stores
• Others

Breakup by Price Range

• Economy
• Premium

Breakup by Country

• Brazil
• Mexico
• Argentina
• Others

Latin America Small Appliances Market Share

Based on type, the market is segmented into air fryers, coffee and tea makers, iron, hair styling, electric kettle, grills and roasters, juicers, mixers, grinders and blenders, toaster and sandwich maker, food processors, and vacuum cleaner, among others. As per the Latin America small appliances market analysis, the market for air fryers and coffee and tea makers is expected to grow at a CAGR of 5.6% and 5.2%, respectively, between 2025 and 2034. This can be attributed to increasing health-consciousness among consumers and the rising consumption of caffeinated beverages among people.

Based on country, the market is segmented into Brazil, Mexico, and Argentina, among others. Over the forecast period of 2025-2034, the market for small appliances in Brazil and Mexico is expected to grow at a CAGR of 5.6% and 5.2%, respectively, due to the rising consumption of home cooked foods and increasing consumer disposable incomes in the countries.

CAGR 2025-2034 - Market by

• Country
• 7.7%
• Columbia
• 7.4%
• Argentina
• Others

Leading Companies in the Latin America Small Appliances Market

Major players in the Latin America small appliances market are focusing on introducing energy-efficient and multifunctional products to meet evolving consumer demands. They are also leveraging e-commerce platforms and social media for wider outreach and personalised marketing. Additionally, these companies are investing in research to develop innovative, eco-friendly solutions and forming partnerships with local retailers to strengthen their regional presence.

Stanley Black & Decker, Inc.

Stanley Black & Decker, Inc. was founded in 1843 and is headquartered in Connecticut, United States. It specialises in producing pneumatic tools, consumer power tools, electrified outdoor products, and professional power tools, among other hand tools for various applications.

Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. was founded in 1910 and is headquartered in Virginia, United States. It specialises in producing food processing equipment, and hotel and kitchen appliances, among others.

De’Longhi S.p.A.

De’Longhi S.p.A. was founded in 1974 and is headquartered in Treviso, Italy. It is involved in manufacturing and marketing household appliances, which account for nearly 80% of its revenues. The Group generated an annual revenue of EUR 3.22 billion in 2021.

Indurama

Indurama was founded in 1972 and is headquartered in Cuenca, Ecuador. It is engaged in producing and distributing household appliances across Colombia, Peru, and Ecuador.

Other players included in the Latin America small appliances market report are Robert Bosch GmbH, Sunbeam Products, Inc., Koninklijke Philips N.V., Electrolux AB, Samsung Electronics Co. Ltd., Panasonic Holdings Corporation, Midea Group Co. Ltd., and IMACO, among others.