Thailand Industrial and Automotive Lubricant Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

The Thailand industrial and automotive lubricant market gained a volume of 792.86 Million Liters in 2024. The industry is expected to grow at a CAGR of 2.30% during the forecast period of 2025-2034. The high adoption of advanced technologies, including automation, robotics, and AI across automotive and industrial sectors, boosts productivity, thereby resulting in the growth of demand for high-performance lubricants. In turn, all these factors have resulted in the market attaining a volume of 995.30 Million Liters by 2034.

Thailand Industrial and Automotive Lubricant Market Report Summary

Market Size 2024

• Million Liters
• 792.86

Market Size 2034

• Million Liters
• 995.30
• CAGR 2025-2034
• 2.30%

CAGR 2025-2034 - Market by Type

• Fully-Synthetic
• 2.5%

CAGR 2025-2034 - Market by Application

• Two-Wheeler
• 2.7%

CAGR 2025-2034 - Market by Sales Channel

• Aftermarket
• 2.6%

Thailand Industrial and Automotive Lubricant Market Overview

As per the Thailand industrial and automotive lubricant market analysis, there has been massive growth, boosted by both industrial expansion and increased number of vehicle ownership. The market is also driven by the growth of the regional automotive sector with increased manufacturing activities that has led to a surge in demand for high-performance lubricants. The use of lubricants is further boosted due to the widespread utilization of heavy machinery and equipment in manufacturing, mining, and construction industries. The automotive sector still forms a major stream of activity that continues to grow, mainly due to the increase in vehicles powered and the regular service needs.

Moreover, trends in the Thailand industrial and automotive lubricant market suggest the fact that synthetic lubricants consume a larger share of the market as they outperform conventional lubricants, with a longer lifespan and better fuel efficiency. Digital technologies, such as real-time monitoring systems, are also shifting the formulation of lubricants to optimize performance while minimizing operational costs.

The scope for key Thailand industrial and automotive lubricant market players lies in developing innovative products that meet stringent environmental regulations and cater to evolving customer needs, including the demand for eco-friendly and energy-efficient lubricants. Local brands are competing in the market by bringing in innovation and product variety along with cost-effective solutions.

Thailand Industrial and Automotive Lubricant Market Growth

One of the prominent niches propelling demands in the Thailand industrial lubricant market is the need for high-performance lubricants used in heavy machineries for construction and mining domain. With ongoing investment in infrastructure, especially in desirable areas such as the Eastern Economic Corridor (EEC) of Thailand, there will also be a growing need for lubricants to keep large machinery and construction vehicles running safely. Designed to operate within high extremes of pressure, temperatures, and numerous loads, these lubricants prevent wear and tear while guaranteeing functionality. Lubricant manufacturers can take advantage of this opportunity to develop and provide specialized products that are built for endurance and efficiency.

Another niche that is driving the growth in Thailand industrial and automotive lubricant market is the demand for premium lubricants that cater to luxury and high-performance vehicles. Vehicles with high-speed engines require special oils that offer exceptional viscosity, thermal resistance and engine protection under high-speed situations. With the luxury car market segment growing, companies can target specialized, high-end products, accelerating greater Thailand industrial and automotive lubricant market revenues.

Key Trends and Recent Developments

The key trends of the Thailand industrial and automotive lubricant market include growing demand for synthetic, eco-friendly products, integration of technology, and growth in the automotive aftermarket due to performance, sustainability, and vehicle expansion.

September 2024

PETRONAS Lubricants International (PLI) launched PETRONAS Nexta, a new brand of engine oils designed to provide high-quality performance at reasonable pricing in Thailand's lubricant industry.

April 2024

Shell Lubricants introduced three new products under its market-leading Shell Helix Ultra passenger vehicle motor oil brand, which match revised industry specifications and original automotive manufacturer (OEM) requirements, allowing customers to release more engine power.

January 2024

Star Petroleum Refining Public Company Limited (SPRC) announced that it has reached an agreement with Chevron Asia Pacific Holdings Limited (CAPHL) to buy the Caltex-branded fuels marketing business in Thailand.

January 2023

FUCHS LUBRICANTS (THAILAND) CO., LTD., a subsidiary of FUCHS PETROLUB SE in Germany, introduced the new "FUCHS TITAN GT1 FLEX C23 5W-30" lubricant for superior engine performance.

Shift to Synthetic and High-Performance Lubricants

The Thailand industrial and automotive lubricant market observes that there is a growing shift towards high-performing synthetic lubricants. This is a result of improved durability and efficiency. Such lubricants provide a longer service life, better fuel efficiency, and strong protection against wear and tear. For example, advanced synthetic engine oils introduced by Mobil 1 and Castrol to cater for passenger and commercial vehicles are gaining huge popularity due to reliability and longer lifespan, especially in high-performance working conditions.

Growing Environmental Concerns

Consumers, as well as businesses, find their way around biodegradable and low emission options as there is a requirement from the state to be more stringent by its regulations that are being strictly implemented. This is another trend influencing the Thailand industrial and automotive lubricant market growth. Many companies like Shell, have developed their products from bio-based lubricants as low-carbon emitting engine oils. This trend in the market is driven by consumers and government pressure.

Adoption of Smart Technology

A new trend in the lubricant market of Thailand includes smart technology integration. Real-time monitoring systems, along with sensors, are employed to optimize lubricant performance and usage in machinery, especially those in industries. For example, temperature measuring, viscosity checking, and monitoring wear rates make it possible for businesses to run operations more efficiently by adjusting lubricant usage according to the real-time situation. Companies such as Chevron have introduced "smart" lubricants, which increase equipment life and lower downtime.

Thailand Industrial and Automotive Lubricant Market Opportunities

The increasing usage of electric vehicles presents ample growth opportunities for companies in the Thailand industrial and automotive lubricant market. Companies can develop special lubricants that are fit for electric vehicles, in electric motors and transmissions. Companies can focus on developing lubricants that improve motor efficiency, minimize energy consumption, and provide optimal cooling. Moreover, by developing product lines that particularly caters to the EV market, companies can mark themselves as part of the emerging niche, attracting ec0-conscious consumers.

Thailand’s industrial landscape is more or less diverse. Lubricant companies can offer customized solutions for different industries. Sectors they are currently catering to include agriculture, mining, and manufacturing. Such sectors require industry-specific lubricants that can suit extreme working conditions, offer longer equipment longevity, and cause less downtime. Companies can gain a comparative advantage by designing customized lubricants that meet sector-specific operational demands. Partnering with local businesses as well as catering to sector requirements can further support market presence in the industrial lubricant space through product innovation, boosting the Thailand industrial and automotive lubricant market dynamics.

Thailand Industrial and Automotive Lubricant Market Trends

Continued industrialization in Thailand and other massive infrastructure works have fueled industrial lubricants consumption. Industrial areas, construction companies, and logistic providers all depend on quality lubrication for smooth operations of machines and minimization of costly maintenance. Government policies are focusing on promoting growth in manufacturing industries, especially the EEC, are sure to fuel demand for lubricants to use in machinery and heavy equipment. The expansion of Thailand’s infrastructure also leads to more robust demand for lubricants to keep large-scale operations running efficiently, offering growth opportunities in the Thailand industrial and automotive lubricant market.

Increase in vehicle ownership due to rising middle class population will drive the Thailand industrial and automotive lubricant market. With an increased number of vehicles comes the need for regular service, which indicates heavy lubricant demand. This trend is particularly pronounced in passenger cars and light commercial vehicles, which mandate frequent maintenance. The rise in service stations and trend of Do-it-Yourself (DIY) maintenance further increases the demand for automotive lubricants which is a long-term growth opportunity for lubricant manufacturers.

Thailand Industrial and Automotive Lubricant Market Restraints

• Inconsistencies and fluctuations of lubricant raw materials such as base oils and additives challenges the Thailand industrial and automotive lubricant market with thinner margins for manufacturers.
• With prevalent harsh environmental laws and practices in Thailand, local lubricants would have to be engineered considering various capital-intensive but environment-friendly ingredients. This is another serious concern for Thailand industrial and automotive lubricant market companies.
• Intense market competition is hindering product differentiation for companies to secure market share without a heavy investment in R&H.

Thailand Industrial and Automotive Lubricant Industry Segmentation

The report titled “Thailand Industrial and Automotive Lubricant Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Metal Working Fluid
• Engine Oil
• Gear Oil
• Hydraulic Oil
• Marine Oil
• Others

Market Breakup by Type

• Mineral
• Semi- Synthetic
• Fully- Synthetic
• Others

Market Breakup by Application

• Passengers and Commercial Vehicle
• Oil and Gas
• Construction and Mining
• Two-Wheeler
• Others

Market Breakup by Sales Channel

• OEM
• Aftermarket

CAGR 2025-2034 - Market by

• 2.7%
• 2.5%
• Others

Thailand Industrial and Automotive Lubricant Market Share

Market Insights by Product Type

Specific types of products have driven significant growth in the Thailand industrial and automotive lubricant market. For example, industrial lubricants find particular usage in different sectors for lubricating machinery parts that manufacture metals with greater performance and minimal wear. However, engine oils continue to top the market because of a higher automotive demand and a trend in increasing efficiency along with the maximum number of time gaps between two successive oil changes. Gear oils are essential for industrial applications and automotive gear systems to work under high stress without friction. Hydraulic oils are in demand in construction and heavy machinery. Marine oils are also increasing in importance due to the growing maritime trade of Thailand. All these products collectively cater to diverse industrial needs and technological advancement.

Market Analysis by Type

According to the Thailand industrial and automotive lubricant industry report, different types of lubricant are gaining traction. This collective demand is based on performance needs and customer preferences. Mineral oils remain a popular choice in the market because of their cost-effectiveness. These are used for basic applications, particularly in older vehicles. Moreover, semi-synthetic lubricants are gaining ground as they provide consumers with a balance of performance and affordability. These offer better protection and efficiency compared to mineral oils. Lubricants that are fully synthetic are increasingly preferred for high-performance vehicles and machinery, as they provide superior engine protection, fuel efficiency, and longer service intervals.

Analysis by Application

In the Thailand industrial and automotive lubricant market diverse applications drive growth. Passenger and commercial vehicles are still holding their top position, with an increased vehicle ownership and the demand for performance oils that are not only high-quality but also increase the engine life and efficiency. Apart from vehicles, the oil and gas industry use lubricants for various machines working under heavy operations. The construction and mining sectors, on the other hand, are triggering the need for strong lubricants to keep the machinery performing at required or expected levels for a long duration. The increasing popularity of motorcycles and two-wheelers encourages demand for affordable lubricants. Other applications, such as marine and agriculture contribute to niche lubricant requirements.

Market Insights by Sales Channel

Both OEM (OEM) and aftermarket sales channels are gaining traction and boosting the Thailand industrial and automotive lubricant market value. The OEM segment is driven by partnerships between lubricant manufacturers and vehicle/machinery makers whereby they provide consumers with high-quality manufacturer-recommended lubricants directly to consumers. Thailand's growing automobile industry is promoting OEM sales as more vehicles are sold, creating demand for specific lubricants. The aftermarket segment is also flourishing, fueled by the growing number of vehicles on the road and the need for regular maintenance. This channel sees growth due to consumers seeking affordable lubricants for vehicle upkeep.

Competitive Landscape

The Thailand industrial and automotive lubricant market players are focusing to develop product lines that capture innovation, sustainability, and high-performance solutions. Thailand industrial and automotive lubricant companies are developing eco-friendly energy-efficient lubricant products, catering to growing electric vehicles, and stringent environmental regulations while improving product durability and operational efficiency across industries.

Idemitsu Kosan Co. Ltd.

Idemitsu Kosan Co. Ltd. was established in 1911 and is headquartered in Tokyo, Japan. The company is one of the leading lubricant suppliers in Thailand. They provide a wide range of automotive and industrial lubricants with high performance, sustainability, and technological innovation.

ExxonMobil Corporation

ExxonMobil is one of the major lubricant companies in Thailand, providing advanced engine oils, industrial lubricants, and high-performance solutions for automotive and industrial applications. This Texas-based company established in 1882, emphasizes innovation and environmental sustainability.

ENEOS Corporation

Established in 1888 and headquartered in Tokyo, Japan, ENEOS is a key lubricant provider in Thailand, offering automotive and industrial oils with a focus on reducing environmental impact and enhancing engine efficiency through advanced technologies and high-quality formulations.

Chevron Corporation

Founded in 1879 with its headquarters situated in the United States, Chevron is a premier lubricant seller in Thailand bringing innovative automotive as well as industrial lubricants for high-performance longevity and low energy, it fulfills each industrial need of every area in that region.

Other key players in the Thailand industrial and automotive lubricant market report are BP PLC (Castrol), Bangchak Corporation, Thai Petroleum & Trading Co. Ltd, Siam Pan Group Public Co. Ltd., Royal Dutch Shell Plc, PTT Lubricants, among others.

Innovative Startups

New market entrants are focusing on developing eco-friendly, biodegradable lubricants. They are increasingly integrating digital technologies for real-time performance monitoring to create specialized products for electric vehicles.

Nexolube

Nexolube is a modern startup engaged in manufacturing of cutting-edge lubricants for automotive and industrial applications. The use of state-of-the-art product technologies makes their products perform better, reduce friction with limited energy.

APC Oilfield Services

APC Oilfield Services is an innovative startup. The company provides high-performance materials to automotive and industrial sectors. With a focus on advanced technology and sustainability, they offer specialized solutions that increase fuel efficiency and provide better wear resistance.