Body Wash Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global body wash market size reached around USD 50.40 Billion in 2024. The market is projected to grow at a CAGR of 5.90% between 2025 and 2034 to reach nearly USD 89.41 Billion by 2034. The market growth can be attributed to the introduction of multi-functional body wash formulations for adults and the rising demand for luxurious baby care products. Moreover, the growth of online distribution channels and specialised retail stores is also contributing to the market expansion.

Global Body Wash Market Growth

As the lines between self-care and personal grooming blur, the demand for body washes is expected to rise significantly. This has prompted bath and body care manufacturing companies to make substantial investments in reinventing their body wash formulations and launching new products, which is leading to body wash market development.

Women comprise a significant portion of the market share for body washes. Scents play a crucial role in influencing the consumer's choice for body washes. Based on industry analysis, the most popular fragrances preferred by women in bathtubs include lavender (61%), vanilla (58%), coconut (53%), citrus (44%), and cherry blossoms/almond (43%). Thus, the introduction of new scented products for bathing is favourably shaping the body wash market dynamics.

The growing focus on sustainability is driving the market expansion. With customers increasingly becoming more aware of the impact of single-use plastic on the environment, body wash brands are utilising recyclable and biodegradable materials in packaging. In the forecast period, the emergence of refillable body wash that reduces plastic waste and is convenient and cost-effective is anticipated to aid the market.

Key Trends and Developments

Introduction of high-performance products; growing use of natural fragrances; surging preference for multi-benefit products; and the rising trend luxury baby care are the major factors favouring the body wash market growth.

July 2024

method announced the launch of a limited-edition collection of body washes under the Good Karma range, which features 6 different scents and unique designs on their packaging (composed of 80% recycled plastic) to uplift mood. These are available exclusively in Target retail stores.

March 2024

Olay launched a new range of body wash- “Indulgent Moisture Body Wash collection” featuring a multi-layer formula, which combines Vitamin B3 and rich moisturisers to give consumers glowing skin in 14 days. It is available in different luxurious scents like elderberry and almond cream and rose and cherry crème, among others.

March 2022

As a part of PLUS’s Target Zero initiative, the company launched a new range of body wash sheets in 100% dissolvable wood pulp sachets to minimise waste generation. This is in line with the evolving consumer perceptions towards packaging solutions used by body wash brands, which is favouring the body wash market dynamics.

October 2021

Everist, a popular North American beauty brand, expanded its existing range of eco-friendly products by launching Waterless Body Wash Concentrate. It offers a luxurious lather upon getting activated with water and gently cleanses skin while ensuring hydration and barrier protection. It is vegan and cruelty-free and features different essential oils for a superior bathing experience.

Introduction of high-performance products

Consumers are seeking cleansing and bathing products that impart specific skin benefits, including skin brightening and hydration. One of the key body wash market trends is the rising demand for products with anti-ageing properties, due to the growing geriatric population.

Use of natural fragrances in body wash

Bathing products which offer premium skincare benefits in delightful scents like lavender and rose are gaining market traction as consumers are seeking luxurious bathing experiences to elevate their daily routines. These nourishing formulations feature special ingredients like antioxidants, vitamins, and essential oils that hydrate and renew the skin.

Higher preference for multi-benefit products

With a focus on sustainability and convenience, the demand for multi-functional bathing products has risen steadily. For instance, products that can be simultaneously used on the body and face have become exceedingly popular among time-poor consumers, thereby increasing the body wash market revenue.

Growing trend of luxury baby care

Parents are purchasing high-quality creams, lotions, and serums to care for the sensitive skin of their babies. As their awareness of skin irritations and allergies grows, the demand for luxury baby care products formulated with organic, hypoallergenic, and clinically tested ingredients is expected to drive the market growth. The rising preference for cruelty-free and eco-friendly products is also influencing consumers’ purchase decisions.

Global Body Wash Market Trends

Use of clinically proven ingredients

Beauty-conscious consumers are seeking naturally formulated body wash formulations containing clinically proven ingredients for hydration and prevention of acne breakouts (such as niacinamide and salicylic acid). Dermatologically approved cleaners containing soothing and skin-friendly ingredients are driving the body wash market development since they are safe, effective, and suitable for all skin types. This enhances consumer confidence in skincare brands.

Rising fertility rates and population growth

The rising demand for luxurious baby bathing products can be linked to increased consumer desire to protect the health and well-being of their children. An increasing number of consumers are seeking natural baby body washes designed to suit their infant’s sensitive skin, thereby boosting the body wash market revenue. As the global population size reaches 11 billion individuals by 2100, the demand for personal care products, including body washes, is forecast to witness steady growth due to technological developments and formulation improvements.

Global Body Wash Industry Segmentation

The report titled “Global Body Wash Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Shower Cream/Gel
• Bar Soap
• Shower Oil
• Others

Breakup by Ingredient Type

• Synthetic
• Organic

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channel
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Body Wash Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the demand for body wash in the Asia Pacific is expected to grow at a CAGR of 6.6% due to rapid population growth and rising consumer disposable incomes. As per the body wash market analysis, countries like India and China are expected to witness a growth rate of 7.6% and 6.4%, respectively, due to the introduction of unique bathing products formulated with scientific ingredients.

Based on product type, the market can be divided into shower cream/gel, bar soap, and shower oil, among others. Over the forecast period of 2025-2034, the body wash market development is expected to be driven by the increasing demand for shower oils (6.3%) and shower creams/gels (5.8%), due to evolving consumer perceptions of skincare and the rising demand for hydrating/moisturising body wash formulations.

Leading Companies in the Global Body Wash Market

Major players are focusing on incorporating natural ingredients into body wash formulations to develop clean beauty products for eco-conscious consumers. By introducing new product lines with antibacterial, exfoliating, and hydrating properties, and switching towards sustainable packaging solutions, they can increase their body wash market share.

The Body Shop International Limited

The Body Shop International Limited was founded in 1976 and is headquartered in London, England. It has over 3000 stores across 68 countries and specialises in making skin care and hair care products.

Johnson & Johnson Services, Inc.

Johnson & Johnson Services, Inc. was founded in 1886 and is headquartered in New Jersey, United States. It is primarily engaged in developing healthcare solutions for skin and body, apart from producing medical devices.

Colgate-Palmolive Company

Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, United States. It is engaged in manufacturing, marketing, and selling oral care and personal hygiene products.

Beiersdorf AG

Beiersdorf AG was founded in 1882 and is headquartered in Hamburg, Germany. It specialises in research and development of unique personal care products.

Other players included in the body wash market report are Unilever plc, The Procter & Gamble Company, L'Oreal SA, Kao Corporation, Henkel AG & Co. KGaA, and The Estée Lauder Companies Inc., among others.