Singapore Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Singapore snacks market is projected to grow at a CAGR of 3.20% between 2025 and 2034, aided by the growing demand for sustainable, clean-label snacks, apart from growing consumer disposable incomes.

Singapore Snacks Market Growth

In August 2024, the Department of Statistics, Singapore recorded a 4.3% year-on-year increase in the overall sales of food and beverages. This was a monthly growth of 3.5% and substantially higher than the 0.2% year-on-year growth witnessed in July. Online channels accounted for 24.2% of overall F&B sales, recorded at USD 1 billion during August. Across all industries, including restaurants and other eating places, the sale of food and beverage products increased significantly. This is expected to have a favourable impact on the sales of snacking items as well.

Moreover, several market players are introducing gourmet snacks in Singapore with healthier ingredients to cater to health-conscious consumers. This includes the launch of foxnut-based snacks that are crunchy, delicious, and boast of a highly nutritious profile. By introducing roasted foxnuts in different flavours, such as cheddar cheese, banana honey cinnamon, sour cream and onion, and seaweed, the company can encourage consumers to try these snacks to boost their overall productivity and achieve their health goals. The rising demand for on-the-go snacking products is expected to complement the snack demand, thereby driving the Singapore snacks market expansion.

Key Trends and Developments

Rising demand for Chinese flavours; growing use of unique ingredients; soaring appeal for rainbow cakes; and increasing popularity of truffle-flavoured snacks are expected to favourably shape the Singapore snacks market dynamics

September 2024

Kiri Cream Cheese, a popular brand among Japanese and French patisseries, launched a delicious, guilt-free snack in Singapore, known as Kiri Petit Sweets. It has a rich fruity flavour with a creamy texture, and only 15 kcal per cube. This product is expected to gain significant traction among Singaporean consumers.

May 2024

Mondelez International Inc. announced its decision to invest over USD 5 million towards the establishment of a new lab and innovation kitchen in Singapore to enhance its new product development (NPD) efforts for its range of premium biscuits and baked snacks.

January 2024

Fazer, a Finland-based food experience company launched a limited-edition chocolate bar in Singapore known as Taste the Future bar. It is a vegan friendly snack consisting of strawberries, hazelnuts, crunchy oat puffs, and 70% dark chocolate.

October 2023

Mamee-Double Decker, a Malaysian snacking company, acquired a stake in The Golden Duck Co. to expand its range of premium snacks in Asia and strengthen its capacity for export markets. This is expected to drive growth of the Singapore snacks market.

Rising demand for Chinese flavours

Several snacking companies in Singapore, such as Mala Mala, are marketing spicy chips made from mushrooms and potatoes to consumers seeking spicy snacks, which is driving the market growth.

Growing use of unique ingredients

Major snacking companies in Singapore are collaborating with food technology companies to introduce nutritious snack bars. For instance, Solein, a unique functional ingredient manufactured by Solar Foods, is being incorporated into snacks for enhancing its nutritional (iron) profile.

Soaring appeal for rainbow cakes

Innovative cake designs have spurred the Singapore snacks market development by attracting numerous food bloggers and food enthusiasts. I Am’s 7-layer rainbow cake and Jelly Heart’s Rainbow Jelly Cheesecake are some of the most popular cake varieties in Singapore.

Increasing popularity of truffle-flavoured snacks

Truffle-flavoured snacks, especially fries and pasta have enraptured consumers, with the consumption of truffle-flavoured rice, meat, and noodles up ticking.

Singapore Snacks Market Trends

Solein received the regulatory approval from Singapore Food Agency in 2022. It is produced in a bioprocess (which resembles winemaking) whereby microbes are fed with a small amount of nutrients and gases (such as oxygen, hydrogen, and carbon dioxide). It is a significant breakthrough in the realms of traditional agriculture and can significantly improve sustainability and transparency within the food and beverage industry. It comprises of over 65% protein, around 10%-15% dietary fibres, and 3%-5% mineral nutrients. It can be used to enhance the vitamin B and iron content of different food items without compromising their taste. This is expected to have a significant impact on the Singapore snacks market outlook.

Singapore Snacks Industry Segmentation

The report titled “Singapore Snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Singapore Snacks Market Share

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, and online channels, among others. Online channels are projected to dominate the market, representing 10% of the overall market share. Over the forecast period, online channels are expected to grow at a CAGR of 3.5% as they improve consumer accessibility to a wide range of snacking options and provide home deliveries.

Leading Companies in the Singapore Snacks Market

Market players are focused on developing snacks in flavours most preferred by consumers, such as chocolate-flavoured chips, bars, ice cream, etc. To cater to the consumer demand, companies like Orion Corporation are offering over 26 different variants of Choco Pie in nearly 60 countries.

The Golden Duck Co.

The Golden Duck Co. was founded in 2015 and is based in Singapore. It is renowned for manufacturing salted egg yolk snacks that are enjoyed by people in around 20 countries worldwide. Company’s snacking products undergo 20 rounds of research and development.

Orion Corporation

Orion Corporation, formerly known as Dongyang Confectionery, was founded in 1956 and is headquartered in Seoul, South Korea. It is organised into 3 business segments, including biotech, convenient meal replacement, and beverages. It is the world’s leading food and healthcare company, with a primary focus on producing confectionery products.

Mars Incorporated, Inc.

Mars Incorporated, Inc. is a private company which was founded in 1911 and is headquartered in Virginia, United States. Some of its flagship products include Milkybar and Snickers, among others. Apart from snacking products, it also offers pet food products.

General Mills, Inc.

General Mills, Inc. was formed in 1928 and is headquartered in Minneapolis, United States. It is engaged in the production and marketing of various consumer-packaged goods globally.

Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, Nestle S.A., Calbee, Inc., and Lotte Corporation, among others.