Europe Snacks Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The Europe snacks market reached around USD 345.49 Billion in 2024. The market is projected to grow at a CAGR of 3.20% between 2025 and 2034 to reach nearly USD 473.40 Billion by 2034.

Europe Snacks Market Growth

Evolving consumer attitudes towards snacking are playing a favourable role in shaping the market dynamics. Nearly 33% of UK consumers eat snacks when distracted, and 49% of British snack eaters are likely to choose a healthy product at home as compared to their workplace (10%), or when outside of home (10%). Nearly 49% of all hybrid workers in the United Kingdom are reportedly more conscious of what they eat, while a quarter of them regularly consume snacks as meal replacements. With the increasing shift towards hectic lifestyles, 31% of British consumers have started to prefer nutritious on-the-go snacks.

French consumers across different generations attach great importance to healthy eating and prefer snacks with no added sugar content (27%), low sugar content (25%), and low calories (26%). Protein-rich snacks are preferred by nearly 15% of all consumers aged between 25-34 years and 35-44 years. Nearly 55% of all French women view snacks as a way to reward themselves, with cookies and cakes being their most popular choice. Nearly 53% of those who snack frequently show an increased preference for healthy snacks within their homes, as compared to their workplaces (10%). This is expected to increase the demand for healthy snacks among French consumers, thereby driving the market growth.

Key Trends and Developments

Shift towards balanced snacking; soaring demand for snack bars in the UK and Ireland; growing trend of sustainability; and high appeal for supermarkets are expected to favour the Europe snacks market expansion

September 2024

Kellanova launched a wide range of Cheez-It snacks in nearly 7,000 grocery stores across Ireland and the United Kingdom. These snacks are crispy, cheesy, and crunchy, and are expected to cater to the evolving snacking preferences of European consumers.

June 2024

In collaboration with That’s It, Olli Salumeria launched a high-protein, gluten free, sweet and salty salami snack, Olli Snack Packs, to cater to the increasing demand for on-the-go snacking items.

October 2023

To combat the growing problem of reducing vegetable intake among children, a leading Dutch company specialising in plant proteins, Schouten Europe, launched Vegetable Bites, comprising 46% of vegetables.

September 2024

One Rock Capital Partners announced its plans to acquire Europe Snacks, a leading private-label manufacturer of snacks. Through the acquisition, the company aims to capitalise on new market opportunities and enhance its operations.

Shift towards balanced snacking

Nearly 32% of all European consumers have become highly conscious of the snacks they consume post the COVID-19 pandemic. Looking ahead, nearly 33% of them are expected to continue snacking on nutritious choices, while choosing pastries and chocolates as small rewards.

Shift towards sustainability

Rising environmental consciousness among consumers is expected to prompt customers to use recyclable packaging for snacking products. Moreover, the rising demand for functional ingredients, sustainability, and clean label claims on food products are expected to bolster the market expansion in the coming years.

Soaring demand for snack bars in the UK and Ireland

The consumption of protein bars has increased by 26% in the UK and Ireland, followed by canola/cereal/snack and candy bars (25%). This can be attributed to the increasing demand for on-the-go snacks in the countries.

High appeal of supermarkets

Supermarkets are expected to retain a major portion of the market share since they offer a wide range of protein bars at affordable rates. In 2021, over 70% of all consumers purchased snack bars at supermarkets.

Europe Snacks Market Trends

The consumption of candy bars and granola/cereal/snack bars is pervasive among bar enthusiasts in Europe, with over 90% of them consuming such products. While 8% of bar consumers prefer convenience stores for snacking on sweet or nutritious bars, nearly 54% of consumers prefer supermarkets for purchasing protein bars. Over the forecast period, online distribution channels are expected to dominate the market due to their growing convenience and affordability. Presently, they account for 8% of snacking bar sales.

Europe Snacks Industry Segmentation

The report titled “Europe snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks
• Others

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Country:

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Snacks Market Share

Based on the country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany dominated the market, representing 23% of the overall market share in 2023. Over the forecast period of 2025-2034, the United Kingdom is expected to grow at a CAGR of 3.6% as the consumer appeal for private label brands soars.

Leading Companies in the Europe Snacks Market

Major market players are expected to introduce limited edition snacks to experiment with new functional ingredients and flavours and build their brand image.

KP Snacks Limited

KP (Keynon Produce) Snacks Limited belongs to the Intersnack Group, which was founded in 1968 in Germany. The company is headquartered in the UK and is popular for its iconic snacking brands such as Hula Hoops, KP Nuts, and Pom-Bear, among others.

The J.M. Smucker Company

The J.M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio (USA). It is engaged in the manufacturing and marketing of various consumer packaged goods and pet food products while driving product innovation and ensuring customer satisfaction.

Mars Incorporated, Inc.

Mars Incorporated, Inc. is a privately held company which is headquartered in McLean, Virginia (USA). It is engaged in manufacturing a wide range of snacking products, such as Milkybar chocolates and Snickers energy bars, among other pet food products.

General Mills, Inc.

General Mills, Inc. was established in 1866 and is based in Minneapolis, Minnesota (USA). It is engaged in producing and marketing various consumer-packaged goods, including food products worldwide.

Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, Grupo Bimbo S.A.B. de C.V., and Tyson Foods, Inc., among others.