United States Tablet Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States tablet market reached around 41.21 Million Units in 2024. The market is projected to grow at a CAGR of 2.50% between 2025 and 2034 to reach nearly 52.75 Million Units by 2034.

United States Tablet Market Growth

The e-commerce sector has experienced remarkable growth, with over 26.2 million websites operating globally. A significant portion of this digital marketplace is concentrated in the United States, where more than 13 million e-commerce sites are based. This robust presence underscores the country’s pivotal role in the global online retail environment. According to the U.S. Census Bureau, total e-commerce sales in the nation reached an impressive $1.11 trillion in 2023, reflecting a substantial increase in consumer spending through online platforms.

This surge in e-commerce activity is not just a statistic; it has tangible implications for various sectors, particularly in sales of electronic devices such as tablets. As more consumers turn to online shopping for their needs, the convenience and user-friendly nature of tablets have made them increasingly popular. Shoppers appreciate the ability to browse, compare, and purchase products from the comfort of their homes or on the go, all facilitated by the intuitive interfaces and portability of tablets.

The increase in disposable income and rapid urbanisation has led to a rise in consumer spending on goods, particularly electronics. According to the Consumer Technology Association, US consumers allocated a staggering $497 billion towards technology in 2022. This figure underscores the growing importance of technology in everyday life and reflects a broader cultural shift towards digital integration.

Key Trends and Developments

The advent of 5G technology, the growing focus on sustainability; the development of foldable displays; and technological advancements and innovations are propelling the United States tablet market expansion.

August 2024

Samsung Electronics America launched the Galaxy Tab A9+ Kids Edition, providing a safe space for children to use technology and stream, explore, learn, and grow. The tablet, with a durable, slim, and light design, features an ergonomic and kid-safe Puffy Cover.

February 2024

Samsung Electronics America announced the launch of a business-ready ruggedised tablet, the Galaxy Tab Active5. The tablet offers significant improvements in durability, performance, and security to boost productivity in harsh working environments.

June 2023

Google launched its 128 GB Pixel tablet, featuring a dock, an 11-inch screen, and various apps that make it more useful. The tablet, priced at USD 599, is also equipped with ‘Hey Google’ voice assistant and a battery that can survive 12 hours of video streaming.

April 2023

OnePlus announced its entry into the tablet market with the launch of its flagship device, the OnePlus Pad.

The Advent of 5G Technology

There is a rising demand for 5G-enabled tablets that can enable seamless streaming of high-definition content, facilitate smooth browsing, ensure seamless collaboration, and provide rapid data transfer. The growing trend of remote learning and education is fuelling the demand for 5G-enabled tablets for productive and seamless remote experiences.

Rising Emphasis on Sustainability

With the growing emphasis on sustainability, tablets incorporated with recyclable materials in components and packaging are gaining popularity. Key players are also improving the repairability of tablets, utilising energy-efficient designs, and expanding their lifespan to reduce electronic waste and enhance the overall sustainability of tablets.

The Development of Foldable Displays

Foldable displays with improved portability, flexibility, and multitasking capabilities, seamless transition, enhanced immersive experiences, and improved productivity are expected to revolutionise the tablet landscape in the forecast period.

Growing Integration of Advanced Technologies in Tablets

Advanced technologies such as artificial intelligence (AI) and machine learning integrated into tablets are transforming user experiences by streamlining interactions, allowing for hands-free operations, providing context-aware assistance, and offering personalised recommendations for relevant content, services, and apps.

United States Tablet Market Trends

5G tablets are gaining significant popularity among both students and working individuals due to their better network connectivity, quicker uploads and downloads, and improved efficiency and productivity. 5G technology also enhances the services and applications of tablets, facilitating IoT integration, remote work, and augmented reality experiences.

With advancements in foldable display technologies, key players are likely to develop foldable tablets with enhanced flexibility, durability, functionality, and screen quality. As such tablets can accommodate larger batteries owing to their large size and offer longer usage times, their demand among working professionals and students is anticipated to surge in the forecast period.

United States Tablet Industry Segmentation

United States Tablet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System:

• Android
• iOS
• Windows

Market Breakup by Screen Size:

• 8 Inch
• 8 Inch and Above

Market Breakup by End-Use:

• Consumer
• Commercial

Market Breakup by Distribution Channel:

• Online
• Offline

Market Breakup by Region:

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Tablet Market Share

Based on the distribution channel, the market is segmented into online and offline. The online distribution channel is projected to grow at a CAGR of 7.4% during the forecast period of 2025-2034 as it facilitates ease and convenience to the customers. Online channels are available around the clock, allowing consumers to make purchases at their convenience, free from the constraints of traditional retail hours.

Leading Companies in the United States Tablet Market

Major players are focusing on incorporating AI-enabled features into the product to gain a competitive edge in the market.

• Apple Inc.
• Lenovo Group Ltd.
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Lenovo Group Ltd.
• Huawei Technologies Co., Ltd.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.