The United States pet veterinary supplement market was valued at USD 994.90 Million in 2024. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034 to attain a valuation of USD 1.81 billion by 2034.
In addition, the growing prevalence of health issues in pets, such as diabetes and arthritis, has boosted the demand for specialised supplements, which has led market players to launch supplements tailored to pet’s needs. In April 2024, a health and wellness brand ‘Cymbiotika’, launched a new range of pet supplements in US. These products, containing hemp oil, address concerns like joint pain, digestive issues, and skin health. Other major players like Zoetis and Nestle Purina are also actively engaged in expanding their pet supplement product portfolio, further creating many United States pet veterinary supplement market opportunities.
Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States pet veterinary supplement market spanning from 2018 and 2034.
The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States pet veterinary supplement market.
Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States pet veterinary supplement market.
The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.
Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States pet veterinary supplement market landscape.
United States Pet Veterinary Supplement Market Outlook
The surging awareness among pet owners of United States regarding pet’s health and overall wellness has contributed to the growth of pet veterinary supplement market in US. This aligns with the rising trend of pet humanization, where owners treat pet as humans and are willing to incur more on supplements that improve their health and quality of life. According to American Pet Products Association, pet owners spent approximately USD 123.6 billion on pets in the FY 2023, an increase of 19% from 2020. This has also resulted in growth of the United States pet veterinary supplement market.In addition, the growing prevalence of health issues in pets, such as diabetes and arthritis, has boosted the demand for specialised supplements, which has led market players to launch supplements tailored to pet’s needs. In April 2024, a health and wellness brand ‘Cymbiotika’, launched a new range of pet supplements in US. These products, containing hemp oil, address concerns like joint pain, digestive issues, and skin health. Other major players like Zoetis and Nestle Purina are also actively engaged in expanding their pet supplement product portfolio, further creating many United States pet veterinary supplement market opportunities.
Shift Towards Natural and Organic Pet Supplements is a Significant United States Pet Veterinary Supplement Market Trend
- The Far West region is expected to lead with the highest CAGR of 12.4%, driven by a strong culture of pet ownership, increasing awareness of pet health, and higher disposable incomes that encourage spending on premium pet supplements.
- The Rocky Mountain region follows with a CAGR of 11.6%, supported by a growing pet population and a rising trend of natural and organic pet supplements.
- The Southwest, with a CAGR of 11.0%, propels pet veterinary supplement demand in United States due to an expanding pet market and the increasing availability of specialized pet health products.
- The Southeast, growing at a CAGR of 10.6%, shows steady growth due to favorable economic conditions and the growing importance placed on pet health and wellness.
- New England and the Mideast regions exhibit substantial growth with CAGRs of 10.0% and 9.2%, respectively, reflecting strong demand for pet supplements, though at a slightly slower pace compared to the leading regions.
- The Plains and Great Lakes regions, with CAGRs of 8.6% and 8.0%, respectively, experience slower growth due to smaller market sizes and varying levels of pet ownership.
Dogs Dominate the United States Pet Veterinary Supplement Market Share, Followed by Cats Due to Rising Cat Adoption
- In the market from 2025 to 2034, the dogs segment is anticipated to experience the highest growth, with a CAGR of 12.0%, driven by the growing trend of humanization of pets, which leads to increased spending on dog health and wellness products.
- The cats segment, with a CAGR of 11.2%, continues to see strong growth as cat owners increasingly invest in health supplements to enhance the quality of life for their pets, leading to improved United States pet veterinary supplement market revenue.
- The other pets segment, with a CAGR of 10.2%, shows steady growth as the popularity of non-traditional pets such as birds, reptiles, and small mammals rises, along with the availability of specialized supplements for these animals.
Increasing Pet Population Across Regions of the Country is Invigorating United States Pet Veterinary Supplement Market Growth
- In the market from 2025 to 2034, joint health supplements are expected to lead with a CAGR of 12.1%, driven by the increasing prevalence of joint issues among aging pets, particularly dogs, and the rising awareness of preventative care.
- Skin and coat supplements, with a CAGR of 11.4%, continue to show strong growth as pet owners seek to maintain the external health and appearance of their pets, often using supplements that promote a shiny coat and healthy skin.
- As per United States pet veterinary supplement industry analysis, digestive health supplements, with a CAGR of 10.9%, show steady growth due to the rising incidence of digestive issues in pets and the increasing use of probiotics and other digestive aids.
- General wellness supplements, with a CAGR of 10.3%, remain important as they address a broad range of health concerns, though their growth is slightly slower compared to more targeted health solutions.
- How has the United States pet veterinary supplement market performed historically, and what are the growth expectations for the future?
- What are the primary factors influencing demand and growth in the United States pet veterinary supplement market?
- What are the key segments within the United States pet veterinary supplement market, and how are they expected to evolve over the forecast period?
- What are the major challenges and opportunities facing stakeholders in the United States pet veterinary supplement market?
- Who are the key players in the United States pet veterinary supplement market, and what strategies are they employing to maintain a competitive edge?
- What are the regulatory and policy factors influencing the United States pet veterinary supplement market globally or regionally?
- How competitive is the United States pet veterinary supplement market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
- What are the current trends shaping the United States pet veterinary supplement market landscape, and how are they expected to evolve in the future?
- How are technological advancements impacting the United States pet veterinary supplement market, and what role do innovation and R&D play in driving growth?
- What are the consumer preferences and buying behavior trends influencing the United States pet veterinary supplement market?
- How sustainable are current growth rates in the United States pet veterinary supplement market, and what factors could potentially disrupt these trends?
- What are the regional dynamics within the United States pet veterinary supplement market, and how do they contribute to overall market growth?
- What are the economic factors influencing the United States pet veterinary supplement market, such as GDP growth, inflation rates, and currency fluctuations?
- How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States pet veterinary supplement market?
- What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States pet veterinary supplement market?
- What are the regulatory and legal frameworks impacting the United States pet veterinary supplement market globally or in key regions?
- How are changing consumer lifestyles and preferences influencing product or service demand within the United States pet veterinary supplement market?
- What are the emerging market trends and niche opportunities within the United States pet veterinary supplement market that stakeholders should be aware of?
- How resilient is the United States pet veterinary supplement market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
- What are the potential barriers to market entry and growth for new players in the United States pet veterinary supplement market?
Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States pet veterinary supplement market spanning from 2018 and 2034.
The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States pet veterinary supplement market.
Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States pet veterinary supplement market.
The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.
Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States pet veterinary supplement market landscape.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 United States Pet Veterinary Supplements Market Analysis
6 United States Pet Veterinary Supplements Market by Pet Type
7 United States Pet Veterinary Supplements Market by Supplement Type
8 United States Pet Veterinary Supplements Market by Region
9 Market Dynamics
10 Competitive Landscape
Companies Mentioned
- Zoetis
- Elanco
- Merck Animal Health
- Bayer Animal Health
- Vetoquinol