India Personal Accessories Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The India personal accessories market was valued at USD 16.17 Billion in 2024. The industry is expected to grow at a CAGR of 9.40% during the forecast period of 2025-2034. The market is experiencing rapid growth, mainly boosted by urbanization and the increasing number fashion-conscious young consumers who are embracing global lifestyle trends through digital platforms. All these factors have resulted in the market attaining a valuation of USD 39.71 Billion by 2034.

India Personal Accessories Market Report Summary

Market Size 2024

• USD Billion 16.17

Market Size 2034

• USD Billion 39.71
• CAGR 2025-2034
• 9.40%

CAGR 2025-2034 - Market by Region

• West India
• 10.7%

CAGR 2025-2034 - Market by Region

• East India
• 10.1%

CAGR 2025-2034 - Market by Product Type

• Handbags and Wallets
• 11.0%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 12.3%

2024 Market Share by Region

• South India

22.4%India Personal Accessories Market Overview

Shifts in Consumer Behavior, Exposure to Global Fashion Brands, and Popularity of Online Shopping Channels Drive the Market Growth

The India personal accessories market is growing steadily with changing consumer behavior, increased purchasing power, and mass popularity of online shopping. Key trends in the market include rising urbanization, exposure to global fashion trends through social media, and affordability of luxury items. These factors have rapidly heightened inter-demographic demand. Major players are taking advantage of these changes by focusing on regional designs, sustainable materials, and omnichannel retailing, from traditional ornaments to eco-friendly bags and smart wearable devices. The market presents incredible opportunities for both domestic brands and foreign entrants.

India Personal Accessories Market Drivers

Youth-Driven Consumption and Social Media Impact

The India personal accessories market growth has taken a leap significantly because of the surging demand stemming from the young consumer base. This creates a mine for market growth opportunities in terms of the dynamism brought in by trends on social network sites such as Instagram, YouTube, and content by influencers. Young consumers have given rise to the demand for bold statement accessories such as branded watches, fashionable jewelry, and handbags. The market expansion is further spurred by the increasing number of D2C brands who offer customization.

Growing Affordability and Tier II/III Extension

Factors like radical innovations in production, aggressive pricing strategies, and the spread of e-commerce, affordability and availability of products, have stimulated the India personal accessories market revenue growth. Numerous brands tend to create accessible affordable luxuries to attract middle-class consumers. Cities like Indore and Lucknow are emerging markets with increasing demand for branded accessories. These regions have become new hot spots for offline store expansion.

Trends in the India Personal Accessories Market

Movement with the Popularization of Sustainable and Ethical Accessories

The India personal accessories market experiences a growing shift toward eco-conscious consumerism. Global brands like Baggit and Chumbak have started using vegan leather and recycled materials for their handbags and wallets respectively. Likewise, jewelry brands are increasingly embracing lab-grown diamonds and recycled metals, appealing to eco-conscious consumers. Consumers increasingly look for fashion accessories, socially responsible items that push companies to emphasize their sources as well as ethical production methods.

The Emerging Trend of Tech-Integrated Fashion Accessories

The use of smartwatches and fitness bands has largely contributed to transforming the India personal accessories market dynamics. Brands like Noise and boAt are cashing in on this segment by developing smart accessories at prices below INR 5,000. However, these devices feature health monitoring metrics, along with appealing designs, hence they are attractive to the young and tech-savvy individuals who are usually fitness conscious. Combination of fashion with function is expected to give rise to a new category of "wearable fashion tech" in the Indian market.

India Personal Accessories Market Share

By Product Type, Bags and Wallets Secure the Dominant Position in the Market

The bags and wallets segment has both perennial utility and high fashion quotient appeal. Brands such as Lavie and Hidesign have successfully positioned themselves in both the premium and mid-market category, boosting the India personal accessories market revenue. With the increasing number of women entering the workforce and men becoming more fashion conscious, this segment witnesses higher demand. Various seasonal collections and collaborations have added an exciting new dimension to this segment, driven by regional preferences.

Fashion jewelry is a fast-growing segment in the India personal accessories market. The segment is driven by affordability, quick design cycles, and broad appeal. Oxidized and temple jewelry, especially among the youth, has gained popularity. While brands like Voylla and Zaveri Pearls are prospering both online and offline, influencer promotions and quick-response manufacturing have allowed brands to stay ahead of trends and keep up with changing consumer tastes.

By End User, the Female Segment Dominates the Market

As per the India personal accessories market analysis, women are the leading consumers when it comes to accessories, accounting for the largest share of sales. Their demand spreads across several categories, from statement earrings to tote bags, across both premium and budget-friendly brands. In addition, female consumers are also more likely to practice impulse buying, especially online, and prioritize considerations such as sustainability, visual aesthetic, and brand philosophy and are thus the focal point for the majority of accessory players.

Wallets, watches, and even tech-integrated bands are the most popular items in the India personal accessories market, that have captured men’s attention. Fashion awareness among men is increasing, with more male influencers propagating investment in attractive yet functional accessories within this category. It is, however, the early brands that had developed lines targeting the active, style-conscious male consumer, especially at metro cities.

By Distribution Channel, Offline Channels Augment the Larger Share of the Market

Brick-and-mortar outlets continue to cater to the growing demand in the India personal accessories market, especially through urban shopping malls and high streets. These outlets offer tactile experience and brand assurance, further attracting consumers. Brands like Titan and Aldo continue to be present with exclusive brand outlets (EBOs) and multi-brand retail stores across metro and Tier I cities, where footfall is relatively high.

E-commerce is the fastest-growing channel, powered by portals like Myntra, Amazon, and Nykaa Fashion. The online segment is expected to grow at a CAGR of 12.3% over the fprecast period. Consumers are able to enjoy easy shopping and returns while having access to a wider range of products and brands. This convenience factor has largely contributed to the India personal accessories market value. Flash sales and influencer collaborations with mobile-first strategies have given a big push to accessory sales among youth and Gen Z. D2C brands have also found success going online first.

India Personal Accessories Market Regional Analysis

CAGR 2025-2034 - Market by

• Region
• West India
• 10.7%
• East India
• 10.1%
• North India
• South India

By Region, Growing Consumer Demand and Fashion-Forward Metro Cities Have Made South India Dominant in the Market

Strong consumer demand and the reach of fashion-forward metros like Bengaluru and Chennai have ensured a high density of premium brand outlets, accelerating the South India personal accessories market development. The region has had an extensive tradition in gold and jewelry consumption and is currently embracing modern fashion accessories and luxury handbags. This growth has also been substantiated by retail chains and luxury malls.

West India is emerging fast in terms of personal accessory consumption with major cities like Mumbai and Ahmedabad. The market is expected to grow at a CAGR of 10.7% during the forecast period. The cosmopolitan population of Mumbai, combined with the growing urban class in Gujarat, have made the West India personal accessories market quite diverse. The rise of homegrown designers and strong retail infrastructure accelerates the growth, especially in Tier II cities such as Surat and Nashik.

Competitive Landscape

The India personal accessories market players have largely focused on social media marketing tools, influencer tie-ups, and AR-based virtual try-ons to enhance consumer engagement and brand loyalty. Therefore, they have a major focus on D2C presence and e-commerce interfaces.

Moreover, India personal accessories companies are finding opportunities in customization and personalization. From engraving a watch to monogramming a handbag, bespoke offerings can drive premium pricing and customer loyalty. Players can also tap into gifting, especially around festivals and weddings, where personalized accessories can prove to be a high-margin offering.

Titan Company Limited.

Established in 1984 and headquartered in Bengaluru, Titan Company Ltd is the leading player in watches and fashion accessories. Its premiumization strategy includes brand sub-premiumization through Fastrack and Raga, combined with strong offline presence and digital engagement initiatives for young people and professionals.

Fossil Group

Founded in 1984 and based out of Richardson, Texas, Fossil Group operates the premium watch and wearable segments in India. The brand focuses on smartwatches, its licensing partnerships, and fashion forward watches to reach tech savvy urban consumers through exclusive stores and e-commerce platforms.

Baggit India Pvt. Ltd.

Founded in 1989 and based in Mumbai, BaggitIndia Pvt Ltd is one of the major home-grown market leaders in handbags and wallets. The firm focuses on sustainable, offering vegan leather products, and markets trendy designs to modern women through robust penetration across retail chains and online marketplaces.

Casio India Co. Pvt. Ltd.

Founded in 1996, Casio India deals with watches and electronic accessories. The company aims to innovate products with durable yet stylish watches under G-Shock and Edifice bands, coupled with strong marketing and wide outreach in Tier I and II cities.

Other players in the India personal accessories market include Voylla Fashions Private Limited, Uniqlo Co., Ltd., Aditya Birla Group, Nike Inc., Adidas AG, and PUMA SE, among others.

• Recent Developments

May 2025

Aethon, a Mumbai-based premium travel gear manufacturer, introduced its highly anticipated Hover Series, which includes a sophisticated line of cabin bags and briefcases made for discriminating travelers. This launch is a critical milestone in the brand's growth into luxury items, addressing increased demand in the travel accessories industry.

March 2025

Juicy Couture, an American fashion and bridge-to-luxury brand, announced plans to extend its presence in India. After receiving positive feedback from Indian clients in categories such as clothes and perfumes, it is now preparing to introduce handbags, travel gear, and lifestyle accessories in India.

September 2024

Toniq Retail Brands, a prominent multi-brand fashion accessory company, officially acquired Ayesha Accessories, an award-winning brand known for its trendy and inexpensive fashion accessories. This acquisition expands Toniq Retail Brands' portfolio to seven separate brands.

April 2024

Ansell Limited entered into a formal agreement to acquire 100% of Kimberly-Clark's Personal Protective Equipment assets from Kimberly-Clark Corporation for US$6.40 billion in cash.

Market Outlook: 2025-2034

The personal accessories market in India is expected to grow with the expanding e-commerce, changing lifestyles, and increased Tier II and Tier III city demand. Key growth pillars are likely to be smart accessories, ethical sourcing, and omnichannel retailing, while players emphasize regional customization, influencer-led campaigns, and digital-first strategies.

Why This Report?

The India Personal Accessories Market Report and Forecast 2025-2034 delivers a thorough and strategic analysis, offering key insights into:

• Market size, share, and growth forecasts, with a special focus on regional dynamics across North, South, East, and West India, highlighting investment hotspots and production clusters.
• In-depth SWOT and Porter’s Five Forces analyses to examine the competitive landscape, supplier and buyer dynamics, new entrants, and the bargaining power of players within the personal accessories ecosystem.
• Insights into key demand and price indicators, such as the impact of procurement policies, offset obligations, indigenization mandates, and international collaborations on pricing and investment trends.

Actionable recommendations for stakeholders include investing in tech-integrated and sustainable accessories, expanding in Tier II/III cities, and prioritizing omnichannel marketing strategies to build long-term customer loyalty and capture emerging fashion-conscious segments.

This report equips government bodies, industry leaders, investors, and innovators with the data and foresight needed to navigate India personal accessories landscape, seize new opportunities, and build resilience against market shifts. Stay ahead with Expert Market Research’s trusted intelligence and forecasts.