Asia Pacific Wipes Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia Pacific wipes market reached around USD 7.43 Billion in 2024. The market is projected to grow at a CAGR of 7.40% between 2025 and 2034 to reach nearly USD 15.17 Billion by 2034.

Asia Pacific Wipes Market Growth

In 2023, nearly all of the 100 cities identified as having the worst air pollution globally were located in Asia. A staggering 83 of these cities were situated in India, each surpassing the air quality guidelines set by the World Health Organisation by over tenfold. The detrimental effects of air pollution on skin health are considerable, leading to various problems such as premature ageing, clogged pores, inflammation, acne, and hyperpigmentation. Utilising skin wipes serves as an efficient and practical approach to safeguard skin against outdoor dirt and pollution.

The e-commerce market in the Asia Pacific region is projected to exceed USD$28.9 trillion by the year 2026. The swift advancement of e-commerce platforms has significantly enhanced the accessibility of beauty and personal care items, including wipes, to a larger audience. The convenience of online shopping allows consumers to browse and purchase products from the comfort of their homes, which is especially attractive to those with busy lifestyles. Furthermore, online retailers typically offer a broader selection of products compared to traditional brick-and-mortar stores, thereby providing consumers with greater choices and improved access to niche and specialised wipes.

The market for baby wipes in India and China is witnessing substantial growth, fuelled by the increasing birth rates and heightened consumer awareness regarding infant hygiene. China and India constitute significant markets, with each accounting for 18% of the global population, as reported by the World Bank in 2021.

Key Trends and Developments

Rapid population growth; growing environmental consciousness; rising demand for antibacterial wipes; and surging prevalence of health-related issues are favouring the Asia Pacific wipes market expansion.

May 2024

The Hygiene Co, an Australian manufacturer, launched the first Australian-made certified wet wipes. The wipes are made with wood pulp and are aimed at reducing the impact of wet wipes on essential sewage infrastructure.

April 2024

Klean Nara, a South Korean hygiene and health company, partnered with SK Leaveo to develop a new range of biodegradable hygiene products, including wipes.

July 2021

Unicharm Corporation announced the launch of “Mamy Poko Premium Baby Wipes” in Taiwan Greater China. The product uses organic cotton compound sheets certified by STANDARD100 by “OEKO-TEX® to ensure the highest safety standard.

February 2021

WaterWipes launched the world’s purest baby wipes containing 99.9% water and a drop of grapefruit seed extract in India. The wipes are aimed at providing ideal comfort for the sensitive and delicate skin of premature babies and newborns.

Rapid Urbanisation and Population Growth

The Asia Pacific is home to two-thirds of the world’s entire population and is witnessing a rapid urbanisation rate. This, coupled with rising income levels and the growing emphasis on hygiene and health, is driving the adoption of wipes.

Growing Environmental Consciousness

With growing environmental consciousness, key players are adopting sustainable practices in their operations, including the sourcing of raw materials, distribution, and packaging. Advancements in material science and the need to minimise environmental impact are boosting the usage of materials such as biodegradable fibres, regenerative agricultural materials, and compostable nonwovens in wipes.

Rising Demand for Non-Toxic and Antibacterial Wipes

With growing concerns surrounding hygiene, wipes with natural antibacterial and skin-softening ingredients like tea tree oil are gaining popularity. Besides, non-toxic baby wipes, marketed through claims like “no parabens”, “no alcohols”, and “fragrance-free” are in high demand.

Growing Prevalence of Health-Related Issues

The rising prevalence of health-related issues such as catheter-associated urinary tract infection (CAUTI) and incontinence-associated dermatitis (IAD) is surging the utilisation of wet wipes, especially in hospitals.

Asia Pacific Wipes Market Trends

54% of the global population, over 2.2 billion people, reside in Asia. By 2050, the urban population in the region is expected to grow by 50%. This, coupled with the rising hygiene consciousness and self-care awareness, is surging the demand for wipes. The growing affordability of wipes and their increasing availability on e-commerce channels are also aiding the market growth.

There is a growing preference for non-toxic wipes that utilise gentle and non-irritating ingredients and reduce the risk of allergies. Such wipes are free from harmful substances such as parabens, alcohol, and phthalates, contributing to overall health and well-being. Non-toxic wipes are especially gaining popularity to provide gentle cleaning to babies.

Asia Pacific Wipes Industry Segmentation

Asia Pacific Wipes Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Disposable
• Non-Disposable

Market Breakup by Application:

• Personal Care
• Household
• Industrial

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Country:

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Wipes Market Share

Based on the type, the market is segmented into disposable and non-disposable. Disposable wipes are projected to grow at a CAGR of 9.1% during the forecast period of 2025-2034. The market for disposable wipes is experiencing substantial growth, influenced by various important factors related to personal hygiene, convenience, and heightened health consciousness.

Leading Companies in the Asia Pacific Wipes Market

Major players are focusing on the production of eco-friendly and sustainable wipes to gain a competitive edge in the market.

• Piramal Pharma Limited
• Procter & Gamble Company
• 3M Company
• Asahi Kasei Corporation
• Arcan International Co., Ltd.
• Hanul Co., Ltd.
• Albaad
• ANSELL LTD.
• Wipes Australia
• Hala Comfort
• Others

The comprehensive report looks into the macro and micro aspects of the market. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.