United States Meat Substitutes Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The United States meat substitutes market reached approximately USD 2.36 Billion in 2024 . The market is projected to grow at a CAGR of 11.10% between 2025 and 2034, reaching a value of around USD 6.76 Billion by 2034 .

United States Meat Substitutes Market Outlook

The rising consumption of meat substitutes due to growing health consciousness and environmental awareness is boosting the growth of the United States meat substitutes market. Plant-based meats offer a healthier alternative to red meat as it fulfils the protein demand of the consumers without the risk of cardiovascular diseases or cancer. The rising availability of meat substitutes in retail stores and food service channels with the growth of the vegan and vegetarian population is also contributing to the market expansion.

A report from the nonprofit The Good Food Institute (GFI) states that the sales of plant-based meat and seafood were USD 1.2 billion in 2023 with around 215 million units sold. Around 15% of US consumers consumed plant-based meat and seafood in 2023.

As per the United States Meat Substitutes Market Regional Insight, the Far West Occupies a Major Market Share

• The Far West region is expected to lead with the highest CAGR of 12.9%, driven by strong consumer demand for plant-based and alternative protein sources, along with a robust market for health-conscious and environmentally sustainable products.
• As per the United States meat substitutes industry analysis, the Rocky Mountain region follows with a CAGR of 12.0%, supported by increasing consumer awareness of the benefits of meat substitutes and a growing interest in sustainable living.
• The Southwest, with a CAGR of 11.4%, sees significant growth due to expanding urbanization and rising disposable incomes, which fuel demand for premium and innovative meat substitute products.
• The Southeast region, at 11.0%, reflects solid growth, driven by a large, diverse population and increasing adoption of plant-based diets.
• New England boosts the demand of United States meat substitutes market at a 10.3% CAGR, shows moderate growth, supported by an established market with a strong focus on health and sustainability.
• The Mideast and Plains regions, with CAGRs of 9.5% and 8.9% respectively, exhibit slower growth due to more traditional dietary preferences and smaller market sizes.
• The Great Lakes region, at 8.3%, displays the slowest growth, reflecting economic challenges and a more conservative approach to dietary changes.

United States Meat Substitutes Market Growth is Fuelled by High Protein Content of Soy-Based Meat Substitutes

• Soy is expected to dominate the market by source, with a CAGR of 12.5% from 2024 to 2032.
• As per the United States meat substitutes market dynamics and trends, Soy-based meat substitutes are favoured due to their high protein content, versatility, and established presence in the market, making them a staple in both retail and food service sectors.
• Wheat-based meat substitutes, growing at a CAGR of 11.9%, are gaining popularity for their texture and ability to mimic the mouthfeel of traditional meat products.
• Pea-based substitutes fuel the United States meat substitutes market value at a CAGR of 11.3% and are increasingly preferred for their hypoallergenic properties and clean-label appeal, particularly among health-conscious consumers.
• The "Others" category, which includes sources like fungi and lentils, is expected to grow at a CAGR of 10.7%, reflecting the diversification of protein sources in the meat substitutes market as manufacturers innovate to meet diverse consumer preferences.

One of the Key United States Meat Substitutes Market Trends is Growing Demand for Plant-Based Alternatives in Grocery Stores

• The retail segment is expected to lead with a CAGR of 12.2% from 2024 to 2032. This growth is driven by the rising consumer demand for plant-based alternatives in grocery stores, supermarkets, and online platforms, where the variety and accessibility of meat substitutes have significantly increased.
• The food service segment enhances United States meat substitutes market opportunities at a CAGR of 10.0%, is also experiencing robust growth as more restaurants, fast-food chains, and institutional food providers incorporate meat substitutes into their menus to cater to the growing number of consumers seeking healthier and more sustainable dining options.

Key Questions Answered in This Report:

• How has the United States meat substitutes market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States meat substitutes market?
• What are the key segments within the United States meat substitutes market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States meat substitutes market?
• Who are the key players in the United States meat substitutes market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States meat substitutes market globally or regionally?
• How competitive is the United States meat substitutes market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States meat substitutes market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States meat substitutes market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States meat substitutes market?
• How sustainable are current growth rates in the United States meat substitutes market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States meat substitutes market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States meat substitutes market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States meat substitutes market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States meat substitutes market?
• What are the regulatory and legal frameworks impacting the United States meat substitutes market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States meat substitutes market?
• What are the emerging market trends and niche opportunities within the United States meat substitutes market that stakeholders should be aware of?
• How resilient is the United States meat substitutes market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States meat substitutes market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States meat substitutes market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States meat substitutes industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States meat substitutes market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States meat substitutes market landscape.