United States Savory Biscuits Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The United States savory biscuits market reached approximately USD 8.76 Billion in 2024 . The market is projected to grow at a CAGR of 2.20% between 2025 and 2034, reaching a value of around USD 10.89 Billion by 2034 .

United States Savory Biscuits Market Outlook

The rising demand for healthy and delicious biscuits and snacks is one of the major factors influencing the growth of the United States savory biscuits market. They also offer a quick and convenient snacking option as they can be paired with cheese or hummus for a light meal. Furthermore, savoury biscuits are low in sugar compared to traditional biscuits which makes them popular among health-conscious consumers in the country.

These biscuits are rich in carbohydrates, fibres, vitamins, and minerals and can make consumers feel fuller for a long period of time. The rising incorporation of nuts, spices, and seeds, among others, in the biscuits to offer a more versatile taste to the consumers can also boost the market share.

As per the United States Savory Biscuits Market Regional Insight, the Far West Occupies a Major Market Share

• The Far West region is projected to lead with the highest CAGR of 2.6%, driven by a strong consumer preference for innovative and premium savory snacks.
• As per the United States savoury biscuits industry analysis, the Rocky Mountain region follows with a CAGR of 2.4%, benefiting from a growing trend towards healthier snack options and an increasing population of health-conscious consumers.
• The Southwest region, with a CAGR of 2.3%, sees consistent growth due to rising disposable incomes and a diverse demographic.
• The Southeast, with a CAGR of 2.2%, reflects steady market expansion, supported by a large population and broad retail distribution.
• New England boosts the demand of United States savoury biscuits market with a 2.0% CAGR and shows moderate growth, driven by an established market with stable demand.
• The Mideast and Plains regions, with CAGRs of 1.9% and 1.8% respectively, exhibit slower growth due to smaller market sizes and more traditional consumer tastes.
• The Great Lakes region, at 1.7%, displays the slowest growth, constrained by economic challenges and conservative consumer spending.

United States Savory Biscuits Market Growth is Fuelled by Rising Popularity of Gluten-Free Products

• The gluten-free segment is expected to grow at a higher CAGR of 2.4% from 2024 to 2032. This growth is fuelled by the increasing consumer demand for gluten-free products, driven by rising awareness of gluten intolerance, celiac disease, and the general trend towards healthier eating habits.
• The conventional savory biscuits segment can fuel the United States savoury biscuits market value with a CAGR of 2.0% and continues to dominate the market in terms of volume, supported by its wide availability, traditional consumer base, and consistent demand across various demographic groups. Despite the slower growth rate, conventional savory biscuits remain a staple in the snack food category, offering a broad range of flavors and textures that appeal to a wide audience.

One of the Prominent United States Savory Biscuits Market Trends is the Surge in Home Deliveries

• Online retail is anticipated to lead with the highest CAGR of 2.5%, driven by the convenience of e-commerce and the growing trend of home delivery.
• Convenience stores, with a CAGR of 2.4%, followed closely, reflecting the demand for quick, on-the-go snack purchases.
• As per the United States savoury biscuits market dynamics and trends, Supermarkets and hypermarkets, with a CAGR of 2.2%, remain significant due to their broad product offerings and the convenience of one-stop shopping.
• Specialty stores, growing at a CAGR of 2.1%, cater to niche markets and consumers seeking premium or unique savory biscuit options.
• The 'Others' category, with a CAGR of 2.0%, includes additional distribution channels contributing to overall market growth at a slower pace due to their more limited reach.

Key Questions Answered in This Report:

• How has the United States savory biscuit market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States savory biscuit market?
• What are the key segments within the United States savory biscuit market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States savory biscuit market?
• Who are the key players in the United States savory biscuit market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States savory biscuit market globally or regionally?
• How competitive is the United States savory biscuit market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States savory biscuit market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States savory biscuit market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States savory biscuit market?
• How sustainable are current growth rates in the United States savory biscuit market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States savory biscuit market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States savory biscuit market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States savory biscuit market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States savory biscuit market?
• What are the regulatory and legal frameworks impacting the United States savory biscuit market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States savory biscuit market?
• What are the emerging market trends and niche opportunities within the United States savory biscuit market that stakeholders should be aware of?
• How resilient is the United States savory biscuit market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States savory biscuit market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States savory biscuit market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States savory biscuit industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States savory biscuit market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States savory biscuit market landscape.