United States Plant Protein Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook 2025-2034

The United States plant protein market reached approximately USD 3.97 Billion in 2024. The market is projected to grow at a CAGR of 3.80% between 2025 and 2034, reaching a value of around USD 5.76 Billion by 2034.

United States Plant Protein Market Outlook

The growing consumption of plant-based protein as an alternative to animal protein as it reduces the risk of several chronic diseases such as diabetes is one of the crucial factors fuelling the growth of the United States plant protein market. As per the International Food Information Council’s 2022 Food and Health Survey, 12% of Americans follow a plant-based diet, which is expected to boost the demand for plant protein in the country.

The rise in the development of plant protein production plant is one of the major market trends. For instance, Louis Dreyfus Company (LDC) announced that it is aiming to construct a pea protein isolate production plant to meet the growing demand for plant-based protein in North American countries including the United States. This new facility is expected to be completed by 2025 and will offer nutritional high-quality food to consumers in the United States and Canada.

As per the United States Plant Protein Market Regional Analysis, the Far West Occupies Major Market Share

• The Far West leads with a 4.4% CAGR, driven by the region's strong emphasis on health-conscious and sustainable eating habits.
• As per the United States plant protein market dynamics and trends, the Rocky Mountain region follows with a 4.1% growth rate, reflecting growing consumer interest in plant-based diets.
• The Southwest and Southeast regions show significant growth, with CAGRs of 3.9% and 3.8%, respectively, supported by increasing awareness of the health benefits of plant proteins.
• New England and the Mideast fuel demand of United States plant protein market at 3.5% and 3.3%, influenced by the adoption of plant-based foods in urban and suburban areas.

The Plains and Great Lakes regions show slower growth rates of 3.0% and 2.9%, likely due to more traditional dietary preferences.

These trends highlight the regional differences in the adoption of plant protein, with the Far West and Rocky Mountain regions leading market expansion.

United States Plant Protein Market Growth is Driven by Rising Popularity of Pea Protein due to its Hypoallergenic Properties

• Soy Protein leads with a 4.3% CAGR, driven by its wide availability and high protein content, making it a popular choice for both consumers and manufacturers.
• Pea Protein follows closely with a 4.1% growth rate, reflecting its rising popularity due to its hypoallergenic properties and sustainability.
• Wheat Protein boosts the United States plant protein market value at a 3.9% CAGR. This segment is supported by its use in various plant-based meat alternatives and bakery products.
• Rice Protein exhibits a 3.7% growth rate, favoured for its digestibility and suitability for gluten-free diets.

The Others category, which includes emerging and less common plant protein sources, grows at a 3.4% rate, indicating steady but smaller market expansion.

These trends highlight the diverse sources driving the plant protein market, with soy and pea protein leading the way in market growth.

Rising Demand for Nutritional Supplements Fuel United States Plant Protein Market Share

• Food and Beverages lead with a 4.4% CAGR, driven by the increasing consumer demand for plant-based alternatives in everyday diets.
• As per the United States plant protein industry analysis, Nutritional Supplements follow with a 4.2% growth rate, reflecting the growing trend of health-conscious consumers seeking plant-based protein sources for fitness and wellness.
• Animal Feed shows a 3.9% CAGR, supported by the push for sustainable and plant-based ingredients in livestock diets.
• Personal Care Products can fuel the United States plant protein market opportunities at a 3.6% growth rate. This segment is driven by the incorporation of plant proteins in skincare and haircare products.

The Others category, which includes less common applications, grows at a 3.4% rate, indicating steady but more niche market expansion.

These trends highlight the broadening applications of plant proteins, with food and beverages leading the way in driving market growth.

Key Questions Answered in This Report:

• How has the United States plant protein market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States plant protein market?
• What are the key segments within the United States plant protein market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States plant protein market?
• Who are the key players in the United States plant protein market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States plant protein market globally or regionally?
• How competitive is the United States plant protein market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States plant protein market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States plant protein market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States plant protein market?
• How sustainable are current growth rates in the United States plant protein market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States plant protein market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States plant protein market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States plant protein market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States plant protein market?
• What are the regulatory and legal frameworks impacting the United States plant protein market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States plant protein market?
• What are the emerging market trends and niche opportunities within the United States plant protein market that stakeholders should be aware of?
• How resilient is the United States plant protein market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States plant protein market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States plant protein market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States plant protein industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States plant protein market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States plant protein market landscape.