United States Sports Broadcasting Media Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook 2025-2034

The United States sports broadcasting media market was valued at USD 29.84 Billion in 2024. The industry is expected to grow at a CAGR of 1.30% during the forecast period of 2025-2034 to attain a valuation of USD 33.95 Billion by 2034.

United States Sports Broadcasting Media Market Outlook

Rising investments in sports industry is driving growth of the United States sports broadcasting media market as well. As per industry reports, in FY 2022-23, the top football clubs in the country generated more than USD 10 billion in revenue. Moreover, the digitalization of sports industry has transformed the way sports news is covered and consumed. Distinct formats like audio, video, and social media are gaining traction in the market. Reportedly, in 2022, the National Football League (NFL) signed media rights deal worth of USD 110 billion with several digital news streaming platforms, further invigorating growth of the United States sports broadcasting media market.

Another major trend in the market is rising viewership of women’s sports. Women’s sports have witnessed record-breaking numbers in viewership, audience, media right deals, and sponsorships. The National Women’s Soccer League’s (NWSL) USD 240 million media rights deal and the peak viewership of 10 million in National Collegiate Athletic Association (NCAA) Women’s Basketball Championship exemplify this trend. Moreover, the Paris 2024 Olympics has also significantly impacted the United States sports broadcasting market revenue. As per industry reports, NBCUniversal expects record ad revenue to exceed USD 1.25 billion due to 11,000 hours of content being streamed on Peacock. In addition, sponsorship revenue reached USD 1.34 billion, which has improved production quality as well as viewership.

Rising Demand for Digital Sports Content is One of the Key United States Sports Broadcasting Media Market Trends

• The Far West region is expected to lead with the highest CAGR of 1.5%, driven by a robust digital infrastructure, high internet penetration, and a strong culture of content consumption through various streaming platforms.
• The Rocky Mountain region follows with a CAGR of 1.4%, supported by an increasing demand for digital content and the expansion of streaming services in more rural areas.
• The Southeast and Southwest regions, both with a CAGR of 1.3%, show steady sports broadcasting media demand in United States due to growing interest in online and mobile streaming services, as well as a gradual shift away from traditional broadcasting methods.
• New England and the Mideast regions exhibit moderate growth with CAGRs of 1.2% and 1.1%, respectively, reflecting stable demand for content but with slower adoption rates for newer streaming technologies compared to leading regions.
• The Plains and Great Lakes regions, with CAGRs of 1.0%, experience the slowest growth due to smaller populations and less dynamic market conditions.

Online and Mobile Streaming Services are Projected to Capture a Significant United States Sports Broadcasting Media Market Share

In the market from 2024 to 2032, online streaming and mobile streaming are anticipated to experience the highest growth, both with a CAGR of 1.4%, driven by the increasing shift towards digital content consumption, the proliferation of mobile devices, and the rising demand for on-the-go entertainment. According to United States sports broadcasting industry analysis, television broadcasting and radio broadcasting, both with a CAGR of 1.2%, show slower growth as traditional media continues to face challenges from digital and mobile platforms, although they remain important in reaching specific demographics and regions.

Growing Consumer Preference for Ad-Free Content is Influencing United States Sports Broadcasting Media Market Trends

• Subscription-based models are expected to lead with a CAGR of 1.5%, driven by the increasing consumer preference for ad-free content, the growth of premium streaming services, and the steady rise in subscribers to various content platforms.
• Advertising-based models, with a CAGR of 1.4%, continue to provide United States sports broadcasting market opportunities as they are still a popular option for both content providers and consumers who prefer free access in exchange for viewing ads.
• Pay-per-view models, with a CAGR of 1.2%, show slower growth, reflecting their more niche appeal for specific types of content, such as live events or exclusive releases.

Key Questions Answered in the Report:

• How has the United States sports broadcasting media market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States sports broadcasting media market?
• What are the key segments within the United States sports broadcasting media market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States sports broadcasting media market?
• Who are the key players in the United States sports broadcasting media market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States sports broadcasting media market globally or regionally?
• How competitive is the United States sports broadcasting media market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States sports broadcasting media market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States sports broadcasting media market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States sports broadcasting media market?
• How sustainable are current growth rates in the United States sports broadcasting media market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States sports broadcasting media market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States sports broadcasting media market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States sports broadcasting media market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States sports broadcasting media market?
• What are the regulatory and legal frameworks impacting the United States sports broadcasting media market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States sports broadcasting media market?
• What are the emerging market trends and niche opportunities within the United States sports broadcasting media market that stakeholders should be aware of?
• How resilient is the United States sports broadcasting media market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States sports broadcasting media market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States sports broadcasting media market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States sports broadcasting media market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States sports broadcasting media market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States sports broadcasting media market landscape.