United States Electric Pick-up Trucks Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

The United States electric pick-up trucks market was valued at USD 15.14 Billion in 2024 . The industry is expected to grow at a CAGR of 28.60% during the forecast period of 2025-2034 to attain a valuation of USD 187.30 Billion by 2034 .

United States Electric Pick-up Trucks Market Outlook

The market for electric pick-up trucks in US is experiencing rapid growth, fuelled by government incentives and stringent emission regulations, which are encouraging consumers to switch from traditional gasoline-powered vehicles to EVs. Moreover, the advancements in battery technology, such as improvements in cost, energy density, and longevity, enable longer driving ranges, making electric pick-up trucks more practical. The increase demand for such pick-up trucks across agriculture and construction industries has prompted market players or OEMs to launch new electric variants, leading to growth of the United States electric pick-up trucks market. One example is the launch of Rivian’s R1T electric pick-up, which gathered over 55,000 pre-orders in March 2022.

Other key trends shaping the market outlook include the rising use of telematics for fleet optimisation and dominance of battery EVs in the country. Ford recently launched its F-150 lightning electric pick-up truck, which offers a payload capacity of about 10,000 pounds. It also provides a range of around 280 miles and its telematics services enable better operational efficiency, which is why, it has been adopted by several farms in California.

Favourable Government Initiatives Promoting EVs is One of the Key United States Electric Pick-up Trucks Market Trends

• Through 2025 to 2034, the Far West region is expected to lead with the highest CAGR of 36.4%, driven by strong consumer demand for electric vehicles (EVs) and significant investments in charging infrastructure.
• The Rocky Mountain region follows with a CAGR of 33.9%, supported by increasing adoption of electric pick-up trucks and favorable government policies promoting EVs.
• The Southwest, with a CAGR of 32.3%, benefits electric pick-up trucks demand in United States from its expanding urbanisation and a growing preference for sustainable transportation options.
• The Southeast, growing at a CAGR of 31.1%, shows robust growth due to rising awareness of environmental issues and incentives for electric vehicle purchases.
• New England and the Mideast regions exhibit substantial growth with CAGRs of 29.2% and 27.0%, respectively, reflecting a strong shift towards electrification in these regions.
• The Plains and Great Lakes regions, with CAGRs of 25.1% and 23.6%, respectively, experience slower growth due to smaller market sizes and more conservative consumer bases.

Full-Size Pick-up Trucks are Dominating United States Electric Pick-up Trucks Market Share as They are Widely Used in Commercial Sectors

Through 2025 to 2034, full-size pick-up trucks are anticipated to experience the highest growth, with a CAGR of 35.2%, driven by increasing demand for powerful and versatile electric vehicles that cater to both consumer and commercial needs. Mid-size pick-up trucks follow with a CAGR of 33.0%, reflecting their growing popularity as a more compact and efficient option that still offers significant utility. Compact pick-up trucks, with a CAGR of 29.8%, continue to see steady demand, particularly in urban areas where smaller vehicles are preferred.

Launch of EVs with Longer Driving Range and Greater Fuel Efficiency is Boosting United States Electric Pick-up Trucks Market Growth

In the market from 2025 to 2034, battery electric vehicles (BEVs) are expected to lead with a CAGR of 34.5%, driven by advances in battery technology, longer driving ranges, and increasing consumer preference for zero-emission vehicles. As per United States electric pick-up trucks industry analysis, hybrid electric vehicles (HEVs), with a CAGR of 28.3%, also show significant growth, supported by their ability to offer greater fuel efficiency and flexibility in both urban and rural settings.

Key Questions Answered in the Report:

• How has the United States electric pick-up trucks market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States electric pick-up trucks market?
• What are the key segments within the United States electric pick-up trucks market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States electric pick-up trucks market?
• Who are the key players in the United States electric pick-up trucks market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States electric pick-up trucks market globally or regionally?
• How competitive is the United States electric pick-up trucks market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States electric pick-up trucks market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States electric pick-up trucks market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States electric pick-up trucks market?
• How sustainable are current growth rates in the United States electric pick-up trucks market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States electric pick-up trucks market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States electric pick-up trucks market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States electric pick-up trucks market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States electric pick-up trucks market?
• What are the regulatory and legal frameworks impacting the United States electric pick-up trucks market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States electric pick-up trucks market?
• What are the emerging market trends and niche opportunities within the United States electric pick-up trucks market that stakeholders should be aware of?
• How resilient is the United States electric pick-up trucks market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States electric pick-up trucks market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States electric pick-up trucks market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States electric pick-up trucks market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States electric pick-up trucks market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States electric pick-up trucks market landscape.