United States Away from Home Tissue and Hygiene Market Size- Forecast Trends, Market Share and Growth Analysis Report (2025-2034)

The United States away from home tissue and hygiene market was valued at USD 16.20 Billion in 2024 . The industry is expected to grow at a CAGR of 9.10% during the forecast period of 2025-2034 to attain a valuation of USD 38.70 Billion by 2034 .

United States Away from Home Tissue and Hygiene Market Outlook

The raised awareness of proper hygiene practices and sustained demand for tissues and hygiene products in public spaces, such as restaurants, offices, and hotels are major drivers propelling growth of the United States away from home tissue and hygiene market. Moreover, studies have also shown that use of tissue paper in public restrooms offer better protection against germs and infections over cloth towels and hand dryers, which in turn, has necessitated the use of disposable hygiene products like tissue.

The expansion and growth of US HORECA (Hotel, Restaurant, Café) sector also plays a vital role in driving the United States away from home tissue and hygiene market revenue. In 2024, the sales in HORECA are expected to surpass USD 1 trillion due to increasing business and leisure travel, which is leading to market growth.

Also, as more and more people travel in and out of USA, the demand for hygiene products in airports and public transportation areas is expected to surge. Another key trend in the market is the growing demand for recycled tissues and towels in schools, universities, hospitals, and government agencies.

Growing Tourism Industry is Boosting United States Away from Home Tissue and Hygiene Market Growth

• The Far West region is expected to lead with the highest CAGR of 10.9%, driven by strong consumer demand and a high concentration of businesses and public facilities requiring hygiene products.
• The Rocky Mountain region follows with a CAGR of 10.2%, supported by the growing tourism industry and increasing investments in hospitality and healthcare facilities.
• The Southwest, with a CAGR of 9.7%, benefits from its expanding population and commercial sector.
• The Southeast, with a CAGR of 9.3%, shows steady growth due to rising consumer awareness and increased usage of hygiene products in public spaces.
• New England and the Mideast regions exhibit moderate growth with CAGRs of 8.7% and 8.1%, respectively, reflecting established markets with consistent demand.
• The Plains and Great Lakes regions show slower growth with CAGRs of 7.5% and 7.1%, respectively, due to smaller market sizes and less dynamic economic conditions.

Growing Need for Hygiene Products in Restaurants and Public Dining Areas is One of the United States Away from Home Tissue and Hygiene Market Trends

• Paper towels are expected to lead with the highest CAGR of 10.7%, driven by their widespread use in both commercial and public spaces, particularly in the hospitality and food service sectors.
• Toilet paper follows with a CAGR of 10.1%, reflecting its essential nature and consistent demand across various settings.
• Napkins, with a CAGR of 9.7%, show strong growth, supported by the increasing need for hygiene products in restaurants and public dining areas.
• According to United States away from home tissue and hygiene industry analysis, wet wipes, growing at a CAGR of 8.9%, are gaining popularity due to their convenience and effectiveness in maintaining hygiene on the go.
• Facial tissues, with a CAGR of 8.5%, continue to see steady demand, particularly in offices and healthcare facilities.
• The 'others' category, with a CAGR of 7.5%, includes various additional hygiene products that contribute to overall market growth but at a slower pace.

Healthcare Sector Leads the United States Away from Home Tissue and Hygiene Market Share, Followed by Hospitality and Food Service Industry

• The healthcare sector is expected to lead with the highest CAGR of 10.7%, driven by the growing need for stringent hygiene practices and increased use of disposable products in medical facilities.
• The hospitality sector follows closely with a CAGR of 10.1%, reflecting the demand for high standards of cleanliness in hotels, restaurants, and other accommodations.
• The food service industry, with a CAGR of 9.7%, shows strong away from home tissue and hygiene demand growth in United States as hygiene remains a top priority in dining establishments.
• The commercial and institutional segment, growing at a CAGR of 8.9%, continues to expand as businesses and public institutions focus on maintaining clean environments.
• The manufacturing and industrial sector, with a CAGR of 8.5%, sees steady demand for hygiene products to ensure worker safety and cleanliness in industrial settings.
• The 'others' category, with a CAGR of 7.5%, includes various additional end uses that contribute to overall market growth at a slower pace.

Key Questions Answered in the Report:

• How has the United States away from home tissue and hygiene market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States away from home tissue and hygiene market?
• What are the key segments within the United States away from home tissue and hygiene market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States away from home tissue and hygiene market?
• Who are the key players in the United States away from home tissue and hygiene market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States away from home tissue and hygiene market globally or regionally?
• How competitive is the United States away from home tissue and hygiene market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States away from home tissue and hygiene market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States away from home tissue and hygiene market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States away from home tissue and hygiene market?
• How sustainable are current growth rates in the United States away from home tissue and hygiene market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States away from home tissue and hygiene market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States away from home tissue and hygiene market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States away from home tissue and hygiene market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States away from home tissue and hygiene market?
• What are the regulatory and legal frameworks impacting the United States away from home tissue and hygiene market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States away from home tissue and hygiene market?
• What are the emerging market trends and niche opportunities within the United States away from home tissue and hygiene market that stakeholders should be aware of?
• How resilient is the United States away from home tissue and hygiene market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States away from home tissue and hygiene market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States away from home tissue and hygiene market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States away from home tissue and hygiene market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States away from home tissue and hygiene market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States away from home tissue and hygiene market landscape.