United States E-Commerce Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034

The United States e-commerce market size reached approximately USD 1.11 Trillion in 2024. The market is further projected to grow at a CAGR of 14.70% between 2025 and 2034, reaching a value of USD 4.37 Trillion by 2034.

Key Trends in the Market

E-commerce refers to trading of services and goods over the internet. Various companies exclusively sell products online whereas, many sellers deploy e-commerce as a component in a broader strategy that includes different distribution channels and physical stores. E-commerce websites act as a digital storefront, facilitating transactions between sellers and buyers.

• The rising disposable incomes and provision of convenience and comfort is supporting the United States e-commerce market growth. The plethora of retail options available across a single platform along with the presence of several brands and different payment options enhance the shopping experience of the customers.
• The provision of personalised and tailored product portfolio is supporting the market expansion. The identification of shopping patterns and habits allows various e-commerce sites to showcase products most suitable for the consumers. Additionally, various websites also offer lucrative deals, loyalty programs, and discounts, among others, allowing them to broaden their customer base.
• The integration of social media with e-commerce is providing lucrative growth opportunities to the market. The advent of channels including TikTok product tagging, Facebook marketplace, and Instagram Shop, among others is aiding the expansion of various stores as consumers spend a significant portion of their time across these channels.

United States E-Commerce Market Segmentation

United States E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Apparels
• Footwear and Accessories
• Home Appliances
• Books
• Cosmetics
• Groceries
• Others

Breakup by Transaction Type

• B2C
• B2B
• C2C
• Others

Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Amazon.com, Inc.

Amazon.com, Inc. is a multinational technology company that focuses on online advertising, cloud computing, digital streaming, and e-commerce, among others. The company was founded in 1994 and is headquartered in Virginia, United States.

Walmart Inc.

Walmart Inc. is one of the leading retail corporations that operates a chain of grocery stores, hypermarkets, and discount department stores. The company was founded in 1962 and is headquartered in Arkansas, United States.

Apple Inc.

Apple Inc. is a multinational technology company that provides and wide range of products and services including AirPods, iPad, Mac, and iPhone and app store, apple card, apple music, and apple one, among others.

Other United States e-commerce market key players include The Kroger Co., The Home Depot, Inc., Target Brands, Inc., Costco Wholesale Corporation, BEST BUY, eBay Inc., and Macys.com, among others.