Sports Events Market Report and Forecast 2025-2034

The global sports events market size is projected to grow at a CAGR of 11.80% between 2025 and 2034. The major drivers of the market include increased generation of tax revenue and widespread utilisation of social media for promotion and advertisement of the events.

Key Trends in the Market

Sports events refer to athletic contests, games, or races that involve two or more competitors, with the winner being decided by placement or score. These competitive events usually rely upon the rules by sports organisations or national bodies. The exhilarating experience brings together sports enthusiasts to share their excitement and witness the competition.

• The increase in tax revenue generation and local economic activities with the support of different sporting events is supporting the market expansion. The economic benefits offered to the host city by the occurrence of such events is boosting their popularity and aiding the sports events market growth.
• The advancements in ticket booking including online booking, video conferencing, and texting, among others have made transactions and communications more efficient and cost effective in real time, enhancing customer convenience, and boosting the market expansion.
• The widespread utilisation of social media for the promotion and advertisement of the sports events and live streaming is providing lucrative growth opportunities to the market. Social media participation allows teams and players to increase engagement rates by communicating with their fans.

Global Sports Events Market Segmentation

“global sports events market and forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Revenue Source

• Ticket Sale
• Sponsorship
• Others

Market Breakup by Age Group

• Below 20 Years
• 21 Years - 40 Years
• 41 Years and Above

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Age Group

The 21-40 age group is anticipated to account for a significant sports events market share owing to their active participation in in different events including conferences, exhibitions, seminars, and concerts, among others. The preference for socialisation and presence of disposable incomes among the individuals of age group 21-40 years are some of the major factors bolstering their participation in different sports events.

Market Share by Region

The Asia Pacific is expected to witness significant growth in the coming years. This growth can be attributed to the increasing popularity of various sports events in Singapore, South Korea, Indonesia, Thailand, and Hong Kong. The increasing penetration of internet and growing popularity of social media allows sports enthusiasts to remain updated about the upcoming events, bolstering the sports events market demand.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Platinium Group S.A.M.

Platinium Group S.A.M., headquartered in Monaco, is a ticketing technology and event management company that was founded in 1985. The company specialises in luxury travel and ticketing brokerage. Their success is built upon simplicity and customer centric approach.

Ace Ticket, LLC,

Ace Ticket, LLC, headquartered in Boston, United States, is a ticket agency that provides tickets for theatre and sports events and concerts. The company was founded in 1979 and is specialises in hard-to-find tickets for various types of events.

StubHub, Inc.

StubHub, Inc., headquartered in Utah, United States, is a software development company that is dedicated towards providing individuals around the globe that freedom to access and connect through various live experiences.

Other sports events market key players include ScoreBig, Bigtree Entertainment Pvt. Ltd., Ticket City, Inc., TickPick LLC, Ticketek Pty Ltd., SeatGeek, Inc., and Eventbrite, Inc., among others.