ASEAN Car GPS Navigation Systems Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The ASEAN car GPS navigation systems market size reached approximately USD 1.46 Billion in 2024. The market is estimated to grow at a CAGR of 11.10% in the forecast period of 2025-2034, reaching a value of around USD 4.18 Billion by 2034.

Key Trends in the Market

A car GPS navigation system is a device that provides a real-time map of a location and step-by-step route guidance to the driver. It communicates with satellites through microwaves to provide live locations, best routes, and traffic conditions, among others.

• Increased integration of advanced driver assistance system (ADAS) with GPS navigation is one of the crucial ASEAN car GPS navigation systems market trends. ADAS-integrated GPS navigation systems offer features such as automatic emergency breaks, collision avoidance, lane departure warning, and pedestrian detection to enhance safety during driving.
• There is an increasing utilisation of smart voice assistants like Alexa, Google Assistants, or Siri in car navigation systems to provide a hands-free experience to drivers and eliminate distractions caused by handling GPS systems manually. Moreover, features such as the addition of a stopping point, turn-by-turn direction, and lane guidance, among others, offered by voice navigation systems are likely to fuel the ASEAN car GPS navigation systems market growth in the forecast period.
• Several market players in ASEAN are incorporating fuel-efficient route features in GPS navigation systems to display the best route according to the car’s engine types, the average fuel consumption of vehicles in the area, traffic patterns, and types of roads.
• Technological advancements such as the implementation of augmented reality (AR) into GPS navigation to provide live camera views of the route also provide impetus to the ASEAN car GPS navigation systems market demand.

Market Segmentation

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Market Breakup by Component

• Hardware
• Software
• Services

Market Breakup by Vehicle Type

• Passenger Cars
• Commercial Vehicles

Market Breakup by Sales Channel

• Original Equipment Manufacturer (OEM)
• Aftermarket

Market Breakup by Region

• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Others

Market Share by Vehicle Type

Passenger cars occupy a significant portion of the ASEAN car GPS navigation systems market share owing to the increased deployment of GPS navigation in privately owned cars for daily commutes. Moreover, growing sales of passenger cars in the ASEAN countries, supported by rapid urbanisation and a rise in disposable incomes, provide lucrative opportunities for market growth. Additionally, GPS navigation systems aid car owners in long-distance road trips or in exploring new destinations by providing the best routes in the area.

Market Share by Sales Channel

As per the ASEAN car GPS navigation systems market analysis, aftermarket accounts for a substantial share of the market due to the growing purchase of navigation devices by customers who cannot afford GPS-integrated cars. It also provides an efficient option for old car models without in-built GPS systems. Key players are increasingly offering innovative aftermarket car GPS systems that can provide alerts about points of interest and feature wireless updates and localised maps.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the ASEAN car GPS navigation systems market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Sony Corporation

Sony Corporation, founded in 1946, is a telecommunications company, with its headquarters in Tokyo, Japan. The company has operations in a wide range of sectors, including music, financial services, customer electronics, and films, among others.

Robert Bosch GmbH

Robert Bosch GmbH is a global engineering and technology company, established in 1886 and based in Gerlingen, Germany. It provides solutions for the automotive sector, carbon neutrality, entertainment facilities, and airport and railway facilities, among others.

Garmin Ltd.

Garmin Ltd., incorporated in 1989, is a multinational technology corporation. It is mostly known for manufacturing and producing communication, navigation, and information devices that use GPS technology.

Other ASEAN car GPS navigation systems market players include Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.