North America Beauty Devices Market Report and Forecast (2025-2034)

The North America beauty devices market size was approximately USD 13.90 Billion in 2024 . The market is assessed to grow at a CAGR of 8.70% between 2025 and 2034, reaching a value of USD 32.01 Billion by 2034 .

Key Trends in the Market

Beauty devices are tools that are used to improve the health of the hair and the skin and combat issues such as pigmentation and acne. They are extensively used in the field of dermatology and plastic surgery to achieve various desirable results. Some examples of beauty devices include LED light masks, pro facial steamers, hair removal devices, and microdermabrasion devices, among others.

• The growing prevalence of skin problems such as acne, hyperpigmentation, ageing, and skin sagging due to high levels of pollution and poor nutrition is aiding the North America beauty devices market growth. Customers are increasingly using beauty devices to improve their hair health, stimulate collagen production, and promote a healthy and radiant skin texture.
• The growing inclination towards self-care and wellness is aiding the North America beauty devices market demand. As skin concerns can cause discomfort and stress, customers are investing in tools such as gua sha, derma roller, and jade roller, among others, that can brighten and smoothen the skin and trigger mood-boosting chemicals.
• The use of beauty devices is significantly increasing in North American households, especially among youth and women. The growing popularity of social media platforms and online channels makes it easier for customers to efficiently learn the usage of beauty devices. Additionally, the rising presence of beauty influencers on these platforms is further fuelling the market growth.

North America Beauty Devices Market Segmentation

The Expert Market Research report titled “North America Beauty Devices Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen and Steamer Devices
• Acne Devices
• Rejuvenation Devices
• Others

Market Breakup by Portability

• Portable
• Fixed

Market Breakup by Mode of Operation

• Electric and Battery Operated
• Manual

Market Breakup by Price

• Premium
• Mass

Market Breakup by Application

• Salon
• Spa
• Home
• Others

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• United States of America
• Canada

Market Share by Product Type

Hair growth devices account for a significant portion of the North America beauty devices market share. The rising prevalence of hair-related issues due to different reasons such as inadequate nutrition, genetic factors, drug usage, stress, and depression, among others, is aiding the segment’s growth.

To combat hair loss, hair thinning, and alopecia, various hair growth devices such as PRP injections, micro-needling devices, scalp derma rollers, and laser comb hair growth devices are increasingly used in dermatology and plastic surgery departments. These beauty devices are known to revitalise the scalp by enhancing blood flow to the hair follicles, thereby stimulating hair growth.

Market Share by Distribution Channel

As per North America beauty devices market analysis, online channels contribute a significant market share. Online shopping channels provide customers with a vast selection of products. Moreover, these channels often offer additional perks, such as discounts, seasonal deals, and coupon codes, which make the shopping experience appealing to buyers.

In North America, e-commerce platforms are primarily fuelled by consumers’ desire for hassle-free shopping. According to projections, e-commerce sales in Canada are expected to reach US$46.63 billion by 2024, which is likely to favour the sales of beauty devices in the coming years.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America beauty devices market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Panasonic Holdings Corp.

Panasonic Holdings Corp. was founded in 1918 and is headquartered in Osaka, Japan. It is a Japanese multinational electronics company that also manufactures numerous electronic beauty devices, including EH-2331P, EH-2351P, EH-ANA6HN, and EH-HS99K, among others.

Koninklijke Philips N.V.

Koninklijke Philips N.V. was established in 1891 and is headquartered in Amsterdam, the Netherlands. The Dutch multinational conglomerate corporation deals in multiple electronic commodities, including epilators, precision trimmers, and electric shavers, among others.

Procter & Gamble Co.

Procter & Gamble Co. was founded in 1837 and is headquartered in Ohio, United States. It is an American multinational company that produces different consumer goods, including All Purpose Gillette Styler, Gillette MACH3 Turbo Shaving Razor, and Gillette SkinGuard Sensitive Razor, among others.

Other North America beauty devices market players include Conair LLC, Candela Corporation, Sciton, Inc., Nu Skin International, Inc., Curallux, LLC, Lumenis Be Ltd., and Silkn beauty Ltd, among others.

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