This report is based on a set of 14 polls designed to help understand the business community’s sentiment toward tariffs.
Key Highlights
- In the first 100 days of his second term, Donald Trump blew up eight decades of global trade rules with the imposition of a 10% global baseline and a "reciprocal" tariff framework, plus sizeable tariffs on strategic sectors.
- These measures have disrupted global supply chains and created significant uncertainty for businesses across the world, while also eroding consumer sentiment (which fell to an almost five-year low in the US in April). The focus in July 2025 will be on which trade deals Team Trump can negotiate, alongside resulting indications on where tariffs may settle in the long run.
- Consistent with findings in our April and May 2025 Tariff Sentiment Polls, the business community’s sentiment on tariffs continues to be mostly negative, although a sizeable minority sees opportunities in their implementation.
Scope
- The analyst is running 14 polls on its Verdict and Business Trade Media International networks of B2B websites. The polls are still live at the time of writing, but this report analyzes data captured between April 10 and June 30, 2025. In total, the 14 polls received 8,782 responses. We have categorized the poll questions into four distinct groups for our analysis: concerns and challenges, business outlook, pricing, and investment and procurement.
Reasons to Buy
- This survey gives a unique insight into the business community's views on tariffs. It provides an early insight into their level of concern about the impact of tariffs on their business and a view of how tariffs are expected to impact the economic outlook over the next 12 months.
Table of Contents
- About Our Tariffs Sentiment Polls
- Executive Summary
- Poll Analysis
- Sentiment Polling Methodology
- Thematic Research Methodology
