Consumer Goods Americas Sector Landscape 2025

A complete overview of the consumer goods sector across the Americas. The report includes market insight and sector and brand analysis. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

American football leads in attracting sponsorship revenue from the consumer goods sector across the Americas, generating an annual sum of $146.04 million.

The analyst estimates there are 19 separate agreements in place worth $1 million or more per year between consumer goods brands and American football products. American football holds second position in terms of deal volume, boasting a sponsorship portfolio of 126 agreements. Soccer leads the way with 149 separate deals. In 2025, consumer goods companies' sponsorship agreements with federations constituted 48% of sponsorship revenue from the sector ($311.23 million), with deals associated with teams coming in second at 31%. ($198.71 million).

The National Football League's (NFL) collaboration with Wilson is the largest deal in terms of annual value within the sector, worth $30 million per year.

The NFL agreement with Procter & Gamble, which was confirmed for the 2024 NFL season, is the second biggest annual deal across the sector within the Americas region. This partnership is estimated to be worth $21.25 million per year. In total, four American football partnerships make the sector's top ten list of the biggest annual agreements. These partnerships are all with the NFL: Wilson ($30 million per year), Procter & Gamble ($21.25 million per year), Sleep Number ($10.50 million per year), and Panini ($10.0 million per year). Major League Soccer’s (MLS) agreement with Procter & Gamble is the third biggest annual deal across the sector. This deal is valued at $16.0 million annually.

With 45 deals in place, Procter & Gamble is the most active company across the sector in the Americas.

Panini is the second most active brand with the company currently involved in 18 partnerships. Topps is currently the third most active consumer goods brand, engaged in 14 partnerships spanning products including Major League Baseball (MLB), WWE, and Victor Wembanyama. Dex Imaging ranks as the fourth most active brand, contracted to 13 individual agreements.

Scope

• The report looks to offer a detailed insight into the consumer goods sector across the Americas. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the consumer goods Americas sector performed in the sports sponsorship industry, in the sense of both business and popularity.