Europe’s retail market growth is forecast to grow under 3% in 2026 as consumers remain cautious in their spending. Essential food & grocery and health & beauty sectors are expected to drive much of the growth in 2026 as rising housing and energy costs constrain disposable income.
Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q2 2026.
Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q2 2026.
Scope
- Consumer future sentiment strengthened across Central & Eastern, while it remained weak in Western Europe due to rising fuel prices and subsequent curb in household spend
- Europe's health & beauty sector will outperform Asia between 2025-2030 as growing health conciousness fuels spending.
- Bulgaria will lead Europe markets in CAGR growth between 2025 and 2030, as Euro adoption stabilizes its currency
Reasons to Buy
- Understand the key trends in the European market across a range of sectors and how you can adapt to them
- Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns
- Use our analysis of Europe's key sectors to identify the opportunities for growth at a country level
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ahold Delhaize
- ASDA
- Carrefour
- Frasers
- Hugo Boss
- IKEA
- Inditex
- JD Sports
- Kingfisher
- Lidl
- Lululemon
- Pepco
- Puma
- Zalando
