The European retail market is forecast to almost 4% in 2025, driven by strong performance in essential and value-driven sectors, including health & beauty and food & grocery. The market is forecasted to grow at a slower CAGR between 2024 and 2029, than the previous five years. Romania and Portugal are expected to outperform the European average, increasing their share within the region's retail market between 2024 and 2025.
Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q2 2025.
Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q2 2025.
Scope
- The clothing & footwear sector will lose share between 2025 and 2029, as growing sustainability concerns drive consumers toward secondhand options
- Hungary is forecast to have the highest Electricals market CAGR between 2024 and 2029, driven by rising demand for consumer electronics
- Between 2024 and 2029, Romania will be the fastest growing country in the global health & beauty sector, driven by the expansion of specialists and robust retail infrastructure
- The food & grocery sector will dominate the European retail market in 2025, with its share rising by 0.7ppts by 2029, as international grocers expand and the sector becomes less fragmented
Reasons to Buy
- Understand the key trends in the European market across a range of sectors and how you can adapt to them
- Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns
- Use our analysis of Europe's key sectors to identify the opportunities for growth at a country level
Table of Contents
- Market
- Macro-Economic Environment
- Trading Updates
- Retailer news
- Contacts
- Retail Sales by Continent, CAGR 2024-2029
- European retail market size (€bn), 2019-2029e
- European retail market size (€bn), and share of European retail market by country, 2025e
- Top five highest and bottom five lowest value growth and CAGRs by country, 2024e-2029e
- CAGR (%) by European country, 2024e-2029e
- European Sector Share, 2024e, 2025e & 2029e
- Clothing & footwear market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by clothing & footwear sector annual growth (%) 2025e
- Electrical market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by electricals sector annual growth (%) 2025e
- Food & grocery market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by food & grocery sector annual growth (%) 2025e
- Health & beauty market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by health & beauty sector annual growth (%) 2025e
- Home market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by home sector annual growth (%) 2025e
- Other market, by European country (€bn), 2025e and CAGR 2024-2029e (%)
- Top 10 countries by other sector annual growth (%) 2025e
- European online penetration (%), 2019-2029e
- Top five highest online penetration by country (%), 2025e
- Bottom five lowest online penetration by country (%), 2025e
- Consumer price inflation by country, 2025e
- Nominal GDP annual growth rate (%), 2025e
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Ahold Delhaize
- ASDA
- Auchan
- Burberry
- Carrefour
- Dino Polska
- Hugo Boss
- IKEA
- Kering
- Kingfisher
- LVMH
- Marks & Spencer
- New Balance
- Primark
- SPAR Hungary
- VF Corp
