India Toothpaste (Oral Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Toothpaste market in India.
Toothpaste - Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Includes all standard, bicarbonate of soda (baking soda toothpaste in the US), cosmetic and specialist toothpastes (e.g. for smokers, sensitive teeth etc).
Toothpaste market in India registered a positive compound annual growth rate (CAGR) of 4.44% during the period 2018 to 2023 with a sales value of INR 1,19, 208.59 Million in 2023, an increase of 4.47% over 2022. The market achieved its strongest performance in 2021, when it grew by 6.25% over its previous year and its weakest performance in 2020, when it increased by 0.10% over 2019. The fastest growing segment of the Toothpaste market in India between the year 2018 and 2023 was Therapeutic Toothpaste which registered a CAGR of 5.53%. The weakest performing segment of the market was Standard Toothpaste with a CAGR of 4.23%. In 2023 Standard Toothpaste segment in India Toothpaste market accounted for a major share of 79.28%, while Therapeutic Toothpaste stood in second position representing 12.11% of the market's 2023 share.
The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Toothpaste and its variants Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste & Standard Toothpaste.
Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.
Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to India's Toothpaste (Oral Hygiene) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.
*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.
Toothpaste - Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Includes all standard, bicarbonate of soda (baking soda toothpaste in the US), cosmetic and specialist toothpastes (e.g. for smokers, sensitive teeth etc).
Toothpaste market in India registered a positive compound annual growth rate (CAGR) of 4.44% during the period 2018 to 2023 with a sales value of INR 1,19, 208.59 Million in 2023, an increase of 4.47% over 2022. The market achieved its strongest performance in 2021, when it grew by 6.25% over its previous year and its weakest performance in 2020, when it increased by 0.10% over 2019. The fastest growing segment of the Toothpaste market in India between the year 2018 and 2023 was Therapeutic Toothpaste which registered a CAGR of 5.53%. The weakest performing segment of the market was Standard Toothpaste with a CAGR of 4.23%. In 2023 Standard Toothpaste segment in India Toothpaste market accounted for a major share of 79.28%, while Therapeutic Toothpaste stood in second position representing 12.11% of the market's 2023 share.
The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Toothpaste and its variants Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste & Standard Toothpaste.
Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.
Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to India's Toothpaste (Oral Hygiene) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.
*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.
Scope
- Overall Toothpaste (Oral Hygiene) market value and volume analytics with growth analysis from 2018 to 2028.
- Value and Volume terms for the top brands.
- Distribution channel sales analytics from 2020-2023.
Reasons to Buy
- Get access to authoritative and granular data on the Toothpaste (Oral Hygiene) market and fill in the gaps in understanding of trends and the components of change behind them.
- Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
- Analyze the components of change in the market by looking at historic and future growth patterns.
- Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.
Table of Contents
1 Toothpaste Market Overview
2 India Toothpaste Market Analytics, 2018-28
3 India Toothpaste Market Analytics, by Segment 2018-28
4 India Toothpaste Brand Analytics by Value, 2020-23
5 India Toothpaste Distribution Channel Analytics by Value, 2020-23
6 Appendix
List of Tables
List of Figures
Table Information
Report Attribute | Details |
---|---|
Published | July 2025 |
Forecast Period | 2023 - 2028 |
Estimated Market Value ( USD | $ 1.44 Billion |
Forecasted Market Value ( USD | $ 2.04 Billion |
Compound Annual Growth Rate | 7.1% |
Regions Covered | India |