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India Toothpaste (Oral Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • July 2025
  • Region: India
  • GlobalData
  • ID: 6113572
India Toothpaste (Oral Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Toothpaste market in India.

Toothpaste - Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Includes all standard, bicarbonate of soda (baking soda toothpaste in the US), cosmetic and specialist toothpastes (e.g. for smokers, sensitive teeth etc).

Toothpaste market in India registered a positive compound annual growth rate (CAGR) of 4.44% during the period 2018 to 2023 with a sales value of INR 1,19, 208.59 Million in 2023, an increase of 4.47% over 2022. The market achieved its strongest performance in 2021, when it grew by 6.25% over its previous year and its weakest performance in 2020, when it increased by 0.10% over 2019. The fastest growing segment of the Toothpaste market in India between the year 2018 and 2023 was Therapeutic Toothpaste which registered a CAGR of 5.53%. The weakest performing segment of the market was Standard Toothpaste with a CAGR of 4.23%. In 2023 Standard Toothpaste segment in India Toothpaste market accounted for a major share of 79.28%, while Therapeutic Toothpaste stood in second position representing 12.11% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Toothpaste and its variants Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste & Standard Toothpaste.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to India's Toothpaste (Oral Hygiene) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Toothpaste (Oral Hygiene) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Toothpaste (Oral Hygiene) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Toothpaste Market Overview
2 India Toothpaste Market Analytics, 2018-28
2.1 Toothpaste Value Analytics, 2018-28
2.1.1 Toothpaste Market by Value, 2018-28
2.1.2 Toothpaste Market Value by Segments, 2018-28
2.2 Toothpaste Volume Analytics, 2018-28
2.2.1 Toothpaste Market by Volume, 2018-28
2.2.2 Toothpaste Market Volume by Segments, 2018-28
3 India Toothpaste Market Analytics, by Segment 2018-28
3.1 Bicarbonate of Soda Toothpaste Analytics, 2018-28
3.1.1 Bicarbonate of Soda Toothpaste Market by Value, 2018-28
3.1.2 Bicarbonate of Soda Toothpaste Market by Volume, 2018-28
3.2 Cosmetic Toothpaste Analytics, 2018-28
3.2.1 Cosmetic Toothpaste Market by Value, 2018-28
3.2.2 Cosmetic Toothpaste Market by Volume, 2018-28
3.3 Standard Toothpaste Analytics, 2018-28
3.3.1 Standard Toothpaste Market by Value, 2018-28
3.3.2 Standard Toothpaste Market by Volume, 2018-28
3.4 Therapeutic Toothpaste Analytics, 2018-28
3.4.1 Therapeutic Toothpaste Market by Value, 2018-28
3.4.2 Therapeutic Toothpaste Market by Volume, 2018-28
4 India Toothpaste Brand Analytics by Value, 2020-23
4.1 Toothpaste Brand Analytics by Value, 2020-23
5 India Toothpaste Distribution Channel Analytics by Value, 2020-23
5.1 Toothpaste Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: India Toothpaste Market Value (INR m) and Growth (Y-o-Y), 2018-23
Table 2: India Toothpaste Market Value (INR m) and Growth (Y-o-Y), 2024-28
Table 3: India Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2018-28
Table 4: India Toothpaste Market Value (INR m) by Segments, 2018-23
Table 5: India Toothpaste Market Value (INR m) by Segments, 2023-28
Table 6: India Toothpaste Market Value (USD m) by Segments, 2018-23
Table 7: India Toothpaste Market Value (USD m) by Segments, 2023-28
Table 8: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 9: India Toothpaste Market Volume (Units m) by Segments, 2018-23
Table 10: India Toothpaste Market Volume (Units m) by Segments, 2023-28
Table 11: India Bicarbonate of Soda Toothpaste Market by Value (INR m), 2018-28
Table 12: India Bicarbonate of Soda Toothpaste Market by Value (USD m), 2018-28
Table 13: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2018-28
Table 14: India Cosmetic Toothpaste Market by Value (INR m), 2018-28
Table 15: India Cosmetic Toothpaste Market by Value (USD m), 2018-28
Table 16: India Cosmetic Toothpaste Market by Volume (Units m), 2018-28
Table 17: India Standard Toothpaste Market by Value (INR m), 2018-23
Table 18: India Standard Toothpaste Market by Value (INR m), 2024-28
Table 19: India Standard Toothpaste Market by Value (USD m), 2018-28
Table 20: India Standard Toothpaste Market by Volume (Units m), 2018-28
Table 21: India Therapeutic Toothpaste Market by Value (INR m), 2018-23
Table 22: India Therapeutic Toothpaste Market by Value (INR m), 2024-28
Table 23: India Therapeutic Toothpaste Market by Value (USD m), 2018-28
Table 24: India Therapeutic Toothpaste Market by Volume (Units m), 2018-28
Table 25: India Toothpaste Market Value by Brands (INR m), 2020-23
Table 26: India Toothpaste Market Value by Brands (USD m), 2020-23
Table 27: India Toothpaste Market Value by Distribution Channel (INR m), 2020-23
Table 28: India Toothpaste Market Value by Distribution Channel (USD m), 2020-23
Table 29: Category Definitions - Toothpaste Market
Table 30: Distribution Channel Definitions Toothpaste Market
Table 31: Volume Units for Toothpaste Market
Table 32: India Exchange Rate INR - USD (Annual Average), 2018-2023
Table 33: India Exchange Rate INR - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: India Toothpaste Market Value (INR m) and Growth (Y-o-Y), 2018-28
Figure 2: India Toothpaste Market Value (INR m) by Segments, 2018-28
Figure 3: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: India Toothpaste Market Volume (Units m) by Segments, 2018-28
Figure 5: India Bicarbonate of Soda Toothpaste Market by Value (INR m), 2018-28
Figure 6: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2018-28
Figure 7: India Cosmetic Toothpaste Market by Value (INR m), 2018-28
Figure 8: India Cosmetic Toothpaste Market by Volume (Units m), 2018-28
Figure 9: India Standard Toothpaste Market by Value (INR m), 2018-28
Figure 10: India Standard Toothpaste Market by Volume (Units m), 2018-28
Figure 11: India Therapeutic Toothpaste Market by Value (INR m), 2018-28
Figure 12: India Therapeutic Toothpaste Market by Volume (Units m), 2018-28
Figure 13: India Toothpaste Market Value by Brands (INR m), 2020-23
Figure 14: India Toothpaste Market Value by Distribution Channel (INR m), 2020-23

Table Information