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Japan Toothpaste (Oral Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • July 2025
  • Region: Japan
  • GlobalData
  • ID: 6113698
Japan Toothpaste (Oral Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Toothpaste market in Japan.

Toothpaste - Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Includes all standard, bicarbonate of soda (baking soda toothpaste in the US), cosmetic and specialist toothpastes (e.g. for smokers, sensitive teeth etc).

Toothpaste market in Japan registered a positive compound annual growth rate (CAGR) of 0.95% during the period 2018 to 2023 with a sales value of JPY 1,32,855.25 Million in 2023, an increase of 1.91% over 2022. The market achieved its strongest performance in 2019, when it grew by 2.03% over its previous year and its weakest performance in 2022, when it fell by -0.29% over 2021. The fastest growing segment of the Toothpaste market in Japan between the year 2018 and 2023 was Therapeutic Toothpaste which registered a CAGR of 2.17%. The weakest performing segment of the market was Bicarbonate of Soda Toothpaste with a CAGR of -1.82%. In 2023 Therapeutic Toothpaste segment in Japan Toothpaste market accounted for a major share of 50.01%, while Standard Toothpaste stood in second position representing 26.54% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Toothpaste and its variants Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste & Standard Toothpaste.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Japan's Toothpaste (Oral Hygiene) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Toothpaste (Oral Hygiene) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Toothpaste (Oral Hygiene) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Toothpaste Market Overview
2 Japan Toothpaste Market Analytics, 2018-28
2.1 Toothpaste Value Analytics, 2018-28
2.1.1 Toothpaste Market by Value, 2018-28
2.1.2 Toothpaste Market Value by Segments, 2018-28
2.2 Toothpaste Volume Analytics, 2018-28
2.2.1 Toothpaste Market by Volume, 2018-28
2.2.2 Toothpaste Market Volume by Segments, 2018-28
3 Japan Toothpaste Market Analytics, by Segment 2018-28
3.1 Bicarbonate of Soda Toothpaste Analytics, 2018-28
3.1.1 Bicarbonate of Soda Toothpaste Market by Value, 2018-28
3.1.2 Bicarbonate of Soda Toothpaste Market by Volume, 2018-28
3.2 Cosmetic Toothpaste Analytics, 2018-28
3.2.1 Cosmetic Toothpaste Market by Value, 2018-28
3.2.2 Cosmetic Toothpaste Market by Volume, 2018-28
3.3 Standard Toothpaste Analytics, 2018-28
3.3.1 Standard Toothpaste Market by Value, 2018-28
3.3.2 Standard Toothpaste Market by Volume, 2018-28
3.4 Therapeutic Toothpaste Analytics, 2018-28
3.4.1 Therapeutic Toothpaste Market by Value, 2018-28
3.4.2 Therapeutic Toothpaste Market by Volume, 2018-28
4 Japan Toothpaste Brand Analytics by Value, 2020-23
4.1 Toothpaste Brand Analytics by Value, 2020-23
5 Japan Toothpaste Distribution Channel Analytics by Value, 2020-23
5.1 Toothpaste Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: Japan Toothpaste Market Value (JPY m) and Growth (Y-o-Y), 2018-23
Table 2: Japan Toothpaste Market Value (JPY m) and Growth (Y-o-Y), 2024-28
Table 3: Japan Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2018-28
Table 4: Japan Toothpaste Market Value (JPY m) by Segments, 2018-23
Table 5: Japan Toothpaste Market Value (JPY m) by Segments, 2023-28
Table 6: Japan Toothpaste Market Value (USD m) by Segments, 2018-23
Table 7: Japan Toothpaste Market Value (USD m) by Segments, 2023-28
Table 8: Japan Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 9: Japan Toothpaste Market Volume (Units m) by Segments, 2018-23
Table 10: Japan Toothpaste Market Volume (Units m) by Segments, 2023-28
Table 11: Japan Bicarbonate of Soda Toothpaste Market by Value (JPY m), 2018-28
Table 12: Japan Bicarbonate of Soda Toothpaste Market by Value (USD m), 2018-28
Table 13: Japan Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2018-28
Table 14: Japan Cosmetic Toothpaste Market by Value (JPY m), 2018-23
Table 15: Japan Cosmetic Toothpaste Market by Value (JPY m), 2024-28
Table 16: Japan Cosmetic Toothpaste Market by Value (USD m), 2018-28
Table 17: Japan Cosmetic Toothpaste Market by Volume (Units m), 2018-28
Table 18: Japan Standard Toothpaste Market by Value (JPY m), 2018-23
Table 19: Japan Standard Toothpaste Market by Value (JPY m), 2024-28
Table 20: Japan Standard Toothpaste Market by Value (USD m), 2018-28
Table 21: Japan Standard Toothpaste Market by Volume (Units m), 2018-28
Table 22: Japan Therapeutic Toothpaste Market by Value (JPY m), 2018-23
Table 23: Japan Therapeutic Toothpaste Market by Value (JPY m), 2024-28
Table 24: Japan Therapeutic Toothpaste Market by Value (USD m), 2018-28
Table 25: Japan Therapeutic Toothpaste Market by Volume (Units m), 2018-28
Table 26: Japan Toothpaste Market Value by Brands (JPY m), 2020-23
Table 27: Japan Toothpaste Market Value by Brands (USD m), 2020-23
Table 28: Japan Toothpaste Market Value by Distribution Channel (JPY m), 2020-23
Table 29: Japan Toothpaste Market Value by Distribution Channel (USD m), 2020-23
Table 30: Category Definitions - Toothpaste Market
Table 31: Distribution Channel Definitions Toothpaste Market
Table 32: Volume Units for Toothpaste Market
Table 33: Japan Exchange Rate JPY - USD (Annual Average), 2018-2023
Table 34: Japan Exchange Rate JPY - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: Japan Toothpaste Market Value (JPY m) and Growth (Y-o-Y), 2018-28
Figure 2: Japan Toothpaste Market Value (JPY m) by Segments, 2018-28
Figure 3: Japan Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: Japan Toothpaste Market Volume (Units m) by Segments, 2018-28
Figure 5: Japan Bicarbonate of Soda Toothpaste Market by Value (JPY m), 2018-28
Figure 6: Japan Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2018-28
Figure 7: Japan Cosmetic Toothpaste Market by Value (JPY m), 2018-28
Figure 8: Japan Cosmetic Toothpaste Market by Volume (Units m), 2018-28
Figure 9: Japan Standard Toothpaste Market by Value (JPY m), 2018-28
Figure 10: Japan Standard Toothpaste Market by Volume (Units m), 2018-28
Figure 11: Japan Therapeutic Toothpaste Market by Value (JPY m), 2018-28
Figure 12: Japan Therapeutic Toothpaste Market by Volume (Units m), 2018-28
Figure 13: Japan Toothpaste Market Value by Brands (JPY m), 2020-23
Figure 14: Japan Toothpaste Market Value by Distribution Channel (JPY m), 2020-23

Table Information