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Generative AI in Gaming Market 2025-2029

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    Report

  • 224 Pages
  • July 2025
  • Region: Global
  • TechNavio
  • ID: 6113901
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The generative AI in gaming market is forecasted to grow by USD 7.85 billion during 2024-2029, accelerating at a CAGR of 39.2% during the forecast period. The report on the generative AI in gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for hyper personalized and dynamic gaming experiences, imperative for accelerated and cost efficient game development cycles, and rapid advancements in AI models and broadened accessibility of development platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The generative AI in gaming market is segmented as below:

By Deployment

  • On-premises
  • Cloud

By Genre

  • Action and adventure
  • RPG
  • Simulation
  • Others

By End-user

  • Game Studios
  • Developers
  • Artists
  • Players

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the rise of dynamic AI companions and persistent non player characters as one of the prime reasons driving the generative AI in gaming market growth during the next few years. Also, deep integration of generative AI into core game development engines and platforms and proliferation of multimodal AI for holistic content creation and novel interactions will lead to sizable demand in the market.

The report on the generative AI in gaming market covers the following areas:

  • Generative AI In Gaming Market sizing
  • Generative AI In Gaming Market forecast
  • Generative AI In Gaming Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in gaming market vendors that include Character.AI, Charisma Entertainment Ltd., DEEPMOTION INC., Electronic Arts Inc., Epic Games Inc., Inworld AI, Kinetix, Latent Technology, Luma AI, Masterpiece Studio, Microsoft Corp., Modl.ai, OpenAI, Promethean AI, Inc., Runway AI Inc., Series Entertainment Inc., Ubisoft Entertainment SA, Unity Technologies Inc., and Zibra AI, Inc. Also, the generative AI in gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Genre
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
6.4 Cloud - Market size and forecast 2024-2029
Chart on Cloud - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
Chart on Cloud - Year-over-year growth 2024-2029 (%)
Data Table on Cloud - Year-over-year growth 2024-2029 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Market Segmentation by Genre
7.1 Market segments
Chart on Genre - Market share 2024-2029 (%)
Data Table on Genre - Market share 2024-2029 (%)
7.2 Comparison by Genre
Chart on Comparison by Genre
Data Table on Comparison by Genre
7.3 Action and adventure - Market size and forecast 2024-2029
Chart on Action and adventure - Market size and forecast 2024-2029 ($ million)
Data Table on Action and adventure - Market size and forecast 2024-2029 ($ million)
Chart on Action and adventure - Year-over-year growth 2024-2029 (%)
Data Table on Action and adventure - Year-over-year growth 2024-2029 (%)
7.4 RPG - Market size and forecast 2024-2029
Chart on RPG - Market size and forecast 2024-2029 ($ million)
Data Table on RPG - Market size and forecast 2024-2029 ($ million)
Chart on RPG - Year-over-year growth 2024-2029 (%)
Data Table on RPG - Year-over-year growth 2024-2029 (%)
7.5 Simulation - Market size and forecast 2024-2029
Chart on Simulation - Market size and forecast 2024-2029 ($ million)
Data Table on Simulation - Market size and forecast 2024-2029 ($ million)
Chart on Simulation - Year-over-year growth 2024-2029 (%)
Data Table on Simulation - Year-over-year growth 2024-2029 (%)
7.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
7.7 Market opportunity by Genre
Market opportunity by Genre ($ million)
Data Table on Market opportunity by Genre ($ million)
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Game Studios - Market size and forecast 2024-2029
Chart on Game Studios - Market size and forecast 2024-2029 ($ million)
Data Table on Game Studios - Market size and forecast 2024-2029 ($ million)
Chart on Game Studios - Year-over-year growth 2024-2029 (%)
Data Table on Game Studios - Year-over-year growth 2024-2029 (%)
8.4 Developers - Market size and forecast 2024-2029
Chart on Developers - Market size and forecast 2024-2029 ($ million)
Data Table on Developers - Market size and forecast 2024-2029 ($ million)
Chart on Developers - Year-over-year growth 2024-2029 (%)
Data Table on Developers - Year-over-year growth 2024-2029 (%)
8.5 Artists - Market size and forecast 2024-2029
Chart on Artists - Market size and forecast 2024-2029 ($ million)
Data Table on Artists - Market size and forecast 2024-2029 ($ million)
Chart on Artists - Year-over-year growth 2024-2029 (%)
Data Table on Artists - Year-over-year growth 2024-2029 (%)
8.6 Players - Market size and forecast 2024-2029
Chart on Players - Market size and forecast 2024-2029 ($ million)
Data Table on Players - Market size and forecast 2024-2029 ($ million)
Chart on Players - Year-over-year growth 2024-2029 (%)
Data Table on Players - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.10 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.12 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
10.13 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.14 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.15 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.17 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Character.AI
Character.AI - Overview
Character.AI - Product / Service
Character.AI - Key offerings
SWOT
13.5 Charisma Entertainment Ltd.
Charisma Entertainment Ltd. - Overview
Charisma Entertainment Ltd. - Product / Service
Charisma Entertainment Ltd. - Key offerings
SWOT
13.6 DEEPMOTION INC.
DEEPMOTION INC. - Overview
DEEPMOTION INC. - Product / Service
DEEPMOTION INC. - Key offerings
SWOT
13.7 Electronic Arts Inc.
Electronic Arts Inc. - Overview
Electronic Arts Inc. - Product / Service
Electronic Arts Inc. - Key offerings
SWOT
13.8 Epic Games Inc.
Epic Games Inc. - Overview
Epic Games Inc. - Product / Service
Epic Games Inc. - Key offerings
SWOT
13.9 Inworld AI
Inworld AI - Overview
Inworld AI - Product / Service
Inworld AI - Key offerings
SWOT
13.10 Kinetix
Kinetix - Overview
Kinetix - Product / Service
Kinetix - Key offerings
SWOT
13.11 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.12 Modl.ai
Modl.ai - Overview
Modl.ai - Product / Service
Modl.ai - Key offerings
SWOT
13.13 OpenAI
OpenAI - Overview
OpenAI - Product / Service
OpenAI - Key offerings
SWOT
13.14 Promethean AI, Inc.
Promethean AI, Inc. - Overview
Promethean AI, Inc. - Product / Service
Promethean AI, Inc. - Key offerings
SWOT
13.15 Runway AI, Inc.
Runway AI, Inc. - Overview
Runway AI, Inc. - Product / Service
Runway AI, Inc. - Key offerings
SWOT
13.16 Ubisoft Entertainment SA
Ubisoft Entertainment SA - Overview
Ubisoft Entertainment SA - Business segments
Ubisoft Entertainment SA - Key news
Ubisoft Entertainment SA - Key offerings
Ubisoft Entertainment SA - Segment focus
SWOT
13.17 Unity Technologies Inc.
Unity Technologies Inc. - Overview
Unity Technologies Inc. - Product / Service
Unity Technologies Inc. - Key news
Unity Technologies Inc. - Key offerings
SWOT
13.18 Zibra AI, Inc.
Zibra AI, Inc. - Overview
Zibra AI, Inc. - Product / Service
Zibra AI, Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits 6: Executive Summary - Chart on Market Segmentation by Genre
Exhibits 7: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Overview on criticality of inputs and factors of differentiation
Exhibits 13: Overview on factors of disruption
Exhibits 14: Impact of drivers and challenges in 2024 and 2029
Exhibits 15: Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Market characteristics analysis
Exhibits 18: Value chain analysis
Exhibits 19: Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Five forces analysis - Comparison between 2024 and 2029
Exhibits 26: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 28: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 29: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 30: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 31: Chart on Market condition - Five forces 2024 and 2029
Exhibits 32: Chart on Deployment - Market share 2024-2029 (%)
Exhibits 33: Data Table on Deployment - Market share 2024-2029 (%)
Exhibits 34: Chart on Comparison by Deployment
Exhibits 35: Data Table on Comparison by Deployment
Exhibits 36: Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Exhibits 37: Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Exhibits 38: Chart on On-premises - Year-over-year growth 2024-2029 (%)
Exhibits 39: Data Table on On-premises - Year-over-year growth 2024-2029 (%)
Exhibits 40: Chart on Cloud - Market size and forecast 2024-2029 ($ million)
Exhibits 41: Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
Exhibits 42: Chart on Cloud - Year-over-year growth 2024-2029 (%)
Exhibits 43: Data Table on Cloud - Year-over-year growth 2024-2029 (%)
Exhibits 44: Market opportunity by Deployment ($ million)
Exhibits 45: Data Table on Market opportunity by Deployment ($ million)
Exhibits 46: Chart on Genre - Market share 2024-2029 (%)
Exhibits 47: Data Table on Genre - Market share 2024-2029 (%)
Exhibits 48: Chart on Comparison by Genre
Exhibits 49: Data Table on Comparison by Genre
Exhibits 50: Chart on Action and adventure - Market size and forecast 2024-2029 ($ million)
Exhibits 51: Data Table on Action and adventure - Market size and forecast 2024-2029 ($ million)
Exhibits 52: Chart on Action and adventure - Year-over-year growth 2024-2029 (%)
Exhibits 53: Data Table on Action and adventure - Year-over-year growth 2024-2029 (%)
Exhibits 54: Chart on RPG - Market size and forecast 2024-2029 ($ million)
Exhibits 55: Data Table on RPG - Market size and forecast 2024-2029 ($ million)
Exhibits 56: Chart on RPG - Year-over-year growth 2024-2029 (%)
Exhibits 57: Data Table on RPG - Year-over-year growth 2024-2029 (%)
Exhibits 58: Chart on Simulation - Market size and forecast 2024-2029 ($ million)
Exhibits 59: Data Table on Simulation - Market size and forecast 2024-2029 ($ million)
Exhibits 60: Chart on Simulation - Year-over-year growth 2024-2029 (%)
Exhibits 61: Data Table on Simulation - Year-over-year growth 2024-2029 (%)
Exhibits 62: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 63: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 64: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 65: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 66: Market opportunity by Genre ($ million)
Exhibits 67: Data Table on Market opportunity by Genre ($ million)
Exhibits 68: Chart on End-user - Market share 2024-2029 (%)
Exhibits 69: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 70: Chart on Comparison by End-user
Exhibits 71: Data Table on Comparison by End-user
Exhibits 72: Chart on Game Studios - Market size and forecast 2024-2029 ($ million)
Exhibits 73: Data Table on Game Studios - Market size and forecast 2024-2029 ($ million)
Exhibits 74: Chart on Game Studios - Year-over-year growth 2024-2029 (%)
Exhibits 75: Data Table on Game Studios - Year-over-year growth 2024-2029 (%)
Exhibits 76: Chart on Developers - Market size and forecast 2024-2029 ($ million)
Exhibits 77: Data Table on Developers - Market size and forecast 2024-2029 ($ million)
Exhibits 78: Chart on Developers - Year-over-year growth 2024-2029 (%)
Exhibits 79: Data Table on Developers - Year-over-year growth 2024-2029 (%)
Exhibits 80: Chart on Artists - Market size and forecast 2024-2029 ($ million)
Exhibits 81: Data Table on Artists - Market size and forecast 2024-2029 ($ million)
Exhibits 82: Chart on Artists - Year-over-year growth 2024-2029 (%)
Exhibits 83: Data Table on Artists - Year-over-year growth 2024-2029 (%)
Exhibits 84: Chart on Players - Market size and forecast 2024-2029 ($ million)
Exhibits 85: Data Table on Players - Market size and forecast 2024-2029 ($ million)
Exhibits 86: Chart on Players - Year-over-year growth 2024-2029 (%)
Exhibits 87: Data Table on Players - Year-over-year growth 2024-2029 (%)
Exhibits 88: Market opportunity by End-user ($ million)
Exhibits 89: Data Table on Market opportunity by End-user ($ million)
Exhibits 90: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 91: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 92: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 93: Chart on Geographic comparison
Exhibits 94: Data Table on Geographic comparison
Exhibits 95: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 96: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 97: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 98: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 99: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 100: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 101: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 102: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 103: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 104: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 105: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 106: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 107: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 108: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 109: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 110: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 111: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 112: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 113: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 114: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 115: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 116: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 117: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 118: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 119: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits 120: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits 121: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 122: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 123: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 124: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 125: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 126: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 127: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 128: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 129: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 130: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 131: Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits 132: Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits 133: Chart on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 134: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 135: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 136: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 137: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 138: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 139: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 140: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 141: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 142: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 143: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits 144: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits 145: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 146: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 147: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits 148: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits 149: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 150: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 151: Chart on Australia - Market size and forecast 2024-2029 ($ million)
Exhibits 152: Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Exhibits 153: Chart on Australia - Year-over-year growth 2024-2029 (%)
Exhibits 154: Data Table on Australia - Year-over-year growth 2024-2029 (%)
Exhibits 155: Market opportunity By Geographical Landscape ($ million)
Exhibits 156: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 157: Impact of drivers and challenges in 2024 and 2029
Exhibits 158: Overview on criticality of inputs and factors of differentiation
Exhibits 159: Overview on factors of disruption
Exhibits 160: Impact of key risks on business
Exhibits 161: Companies covered
Exhibits 162: Company ranking index
Exhibits 163: Matrix on companies position and classification
Exhibits 164: Character.AI - Overview
Exhibits 165: Character.AI - Product / Service
Exhibits 166: Character.AI - Key offerings
Exhibits 167: SWOT
Exhibits 168: Charisma Entertainment Ltd. - Overview
Exhibits 169: Charisma Entertainment Ltd. - Product / Service
Exhibits 170: Charisma Entertainment Ltd. - Key offerings
Exhibits 171: SWOT
Exhibits 172: DEEPMOTION INC. - Overview
Exhibits 173: DEEPMOTION INC. - Product / Service
Exhibits 174: DEEPMOTION INC. - Key offerings
Exhibits 175: SWOT
Exhibits 176: Electronic Arts Inc. - Overview
Exhibits 177: Electronic Arts Inc. - Product / Service
Exhibits 178: Electronic Arts Inc. - Key offerings
Exhibits 179: SWOT
Exhibits 180: Epic Games Inc. - Overview
Exhibits 181: Epic Games Inc. - Product / Service
Exhibits 182: Epic Games Inc. - Key offerings
Exhibits 183: SWOT
Exhibits 184: Inworld AI - Overview
Exhibits 185: Inworld AI - Product / Service
Exhibits 186: Inworld AI - Key offerings
Exhibits 187: SWOT
Exhibits 188: Kinetix - Overview
Exhibits 189: Kinetix - Product / Service
Exhibits 190: Kinetix - Key offerings
Exhibits 191: SWOT
Exhibits 192: Microsoft Corp. - Overview
Exhibits 193: Microsoft Corp. - Business segments
Exhibits 194: Microsoft Corp. - Key news
Exhibits 195: Microsoft Corp. - Key offerings
Exhibits 196: Microsoft Corp. - Segment focus
Exhibits 197: SWOT
Exhibits 198: Modl.ai - Overview
Exhibits 199: Modl.ai - Product / Service
Exhibits 200: Modl.ai - Key offerings
Exhibits 201: SWOT
Exhibits 202: OpenAI - Overview
Exhibits 203: OpenAI - Product / Service
Exhibits 204: OpenAI - Key offerings
Exhibits 205: SWOT
Exhibits 206: Promethean AI, Inc. - Overview
Exhibits 207: Promethean AI, Inc. - Product / Service
Exhibits 208: Promethean AI, Inc. - Key offerings
Exhibits 209: SWOT
Exhibits 210: Runway AI, Inc. - Overview
Exhibits 211: Runway AI, Inc. - Product / Service
Exhibits 212: Runway AI, Inc. - Key offerings
Exhibits 213: SWOT
Exhibits 214: Ubisoft Entertainment SA - Overview
Exhibits 215: Ubisoft Entertainment SA - Business segments
Exhibits 216: Ubisoft Entertainment SA - Key news
Exhibits 217: Ubisoft Entertainment SA - Key offerings
Exhibits 218: Ubisoft Entertainment SA - Segment focus
Exhibits 219: SWOT
Exhibits 220: Unity Technologies Inc. - Overview
Exhibits 221: Unity Technologies Inc. - Product / Service
Exhibits 222: Unity Technologies Inc. - Key news
Exhibits 223: Unity Technologies Inc. - Key offerings
Exhibits 224: SWOT
Exhibits 225: Zibra AI, Inc. - Overview
Exhibits 226: Zibra AI, Inc. - Product / Service
Exhibits 227: Zibra AI, Inc. - Key offerings
Exhibits 228: SWOT
Exhibits 229: Inclusions checklist
Exhibits 230: Exclusions checklist
Exhibits 231: Currency conversion rates for US$
Exhibits 232: Research methodology
Exhibits 233: Information sources
Exhibits 234: Data validation
Exhibits 235: Validation techniques employed for market sizing
Exhibits 236: Data synthesis
Exhibits 237: 360 degree market analysis
Exhibits 238: L
ist of abbreviations

Executive Summary

The following companies are recognized as the key players in the global generative ai in gaming market: Character.AI, Charisma Entertainment Ltd., DEEPMOTION INC., Electronic Arts Inc., Epic Games Inc., Inworld AI, Kinetix, Latent Technology, Luma AI, Masterpiece Studio, Microsoft Corp., Modl.ai, OpenAI, Promethean AI, Inc., Runway AI Inc., Series Entertainment Inc., Ubisoft Entertainment SA, Unity Technologies Inc., and Zibra AI, Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rise of dynamic ai companions and persistent non player characters."

According to the report, one of the major drivers for this market is the increasing demand for hyper personalized and dynamic gaming experiences.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Character.AI
  • Charisma Entertainment Ltd.
  • DEEPMOTION INC.
  • Electronic Arts Inc.
  • Epic Games Inc.
  • Inworld AI
  • Kinetix
  • Latent Technology
  • Luma AI
  • Masterpiece Studio
  • Microsoft Corp.
  • Modl.ai
  • OpenAI
  • Promethean AI Inc.
  • Runway AI Inc.
  • Series Entertainment Inc.
  • Ubisoft Entertainment SA
  • Unity Technologies Inc.
  • Zibra AI Inc.