Leveraging AI Tools to help transform and optimize your medical device marketing strategy
AI is transforming medical device marketing - are you ready to lead the change?
Artificial intelligence is redefining how we understand the needs and preferences of consumers, patients, and HCPs in this dynamic, ever-evolving industry. But how do you harness the full potential of these powerful (and not-so-new) AI tools to elevate your digital marketing and customer engagement strategies?
Fear not! Building on the success of our inaugural event, the 2nd AI Marketing for Medical Devices Summit returns as a fun, interactive, and TED-style storytelling experience. Whether you’re an AI newcomer or a seasoned pro, this summit is designed to expand your knowledge and inspire action.
You’ll hear real stories from leading marketers who have embraced AI - often on tight budgets - and successfully leveraged these tools to transform and optimize their device marketing strategies.
JOIN THE DIGITAL HEALTH AI REVOLUTION
Don’t miss your opportunity to be part of AI’s transformation of medical device marketing. Connect with fellow professionals and discover how other device companies are reshaping the industry with AI. Register today and unlock the essential tools to seamlessly integrate AI into your marketing strategy.
Key topics include:
- Generative AI & responsible AI
- ChatGPT for marketers
- Brand building & identity in the AI age
- Human-bot interactions
- Change management & workflows
- Marketing operations optimization
- Influencer marketing & customer experience
- Ethical concerns - and more
Agenda
Tuesday, February 24
- 9:00am PST: Intro to 2nd AI Marketing for Medical Devices Summit (Mark Coulter)
- 9:05am PST: Icebreaker Bingo Game! (Mark Coulter)
- 9:25am PST: Chairperson's Opening Remarks (Stewart Gandolf)
- 9:30am PST: Ai Visionary or Victim: How We Can Learn from Customer Experience Organizations (Trish Nicols)
- 10:00am PST: Using AI to Increase Customer Engagement (Corey Huff)
- 10:30am PST: How to Appropriately Define the Product Experience so AI Drives Patient Engagement (Amit Joshipura)
- 11:00am PST: Morning Break & Refreshments
- 11:30am PST: PANEL: What's Next for gAI? (Debbie Donavan, Reena Mishra)
- 12:30pm PST: Creating The Best Framework to Leverage AI (Ashley Gross)
- 1:00pm PST: Lunch
- 2:00pm PST: Accelerating Competitive Insight with GenAI: From Weeks to Hours Against Two New Market Threats (Louise Curcio)
- 2:30pm PST: Using AI and Other Smart Technologies to Drive a Partnership Marketing Model on Meta (Malcolm Bohm)
- 3:00pm PST: SPONSORED SESSION
- 3:30pm PST: Afternoon Break & Refreshments
- 4:00pm PST: Live Demo: AI-Powered Sales Role-Playing with Gemini (GEM) (Debbie Donavan)
- 4:30pm PST: Using AI to Make Internal Systems Work Better (Corey Huff)
- 5:00pm PST: Chairperson's Day One Closing Remarks (Stewart Gandolf)
- 5:10pm PST: Networking Drinks Reception in Exhibit Hall
Wednesday, February 25
- 9:00am PST: Chairpersons Opening Remarks (Stewart Gandolf)
- 9:10am PST: AI Adoption in MedDev: Proving ROI and Driving Growth (Kathryn Nunez)
- 9:40am PST: Implementing Systemic AI into a Established Workplace (Michael Krachon)
- 10:10am PST: Upskiling Your Product Organization (Especially for AI) in a HealthTech/Med Tech Organization (Shalini Chander)
- 10:40am PST: Morning Break & Refreshments
- 11:10am PST: Panel: Future Trends of AI in Medical Device Marketing (Michael Krachon)
- 12:10pm PST: Interactive Session: Using AI Tools for a Mock Project (Bobak Salahi)
- 12:40pm PST: Lunch
- 1:40pm PST: How AI Agents Actually Work: A No-Gatekeeping Workshop for Marketers (Sarah Uran)
- 2:10pm PST: The 5 Iron Rules for Successful AI Commercial Integration (Neil Keane)
- 2:40pm PST: Chairperson's Closing Remarks & End of Conference (Stewart Gandolf)
Location
ADDRESS
San Diego, CA
United States
Venue to be announced shortly.
