Over the past decade, brands have infused artificial intelligence (AI) and machine learning (ML) technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization. AI/ML increases solutions’ value and capability to consumers but are often behind-the-scenes and not evident to the end user. Consumer-facing generative AI applications are, for many consumers, the first time they’ve knowingly interacted with artificial intelligence.
This forces a new conversation about what AI is, how it works, how it is controlled, and the limits of its capabilities. The arrival of generative AI causes all companies active in the connected consumer ecosystem to rethink their product development strategies. Generative AI may be a catalyst for growth, a critical new tool for operational efficiency, or a competitive threat. For many, it will be all three.
This research quantifies consumers’ familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence. It also highlights the tangible benefits of AI-powered features and services in the smart home that most appeal to consumers today. It investigates appetite for paid AI-based services and the types of companies consumers most trust to provide intelligent, helpful, and secure solutions that work for them.
