More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract and retain mass-market customers, it must be easy to understand solutions’ value, evident where to access and purchase solutions, simple to install (or have ready options for professional installation), and offer an intuitive user experience. In this market, the control platform is becoming ever more important as leading platform providers battle to attract consumers into their ecosystems.
This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. The research explores the user experience and pain points that challenge the market. Topics include trending smart product adoption and purchase intention across multiple product categories, purchase channels and installation preferences, leading voice and control platforms, and attitudes about interoperability. This study also probes the ways in which the buyer and user experience can be improved, from the shopping experience through product installation and ongoing support.
