Join to uncover the latest tools, frameworks, and use cases for measuring and maximizing internal communications success. You’ll gain insights into interpreting employee data, personalizing messaging, and aligning communication initiatives with organizational impact.
About This Internal Communications Virtual Event
This Virtual event will help you build a data-driven internal communications strategy that goes beyond tracking metrics. Learn how to translate data into insights that drive engagement, align with business goals, and improve organizational communication outcomes.
- Identify metrics that reflect true employee engagement
- Design dashboards that support strategic communication decisions
- Use data to personalize and strengthen internal messaging
- Align internal communication efforts with leadership objectives
- Apply feedback loops to improve communication outcomes continuously
- Communicate data findings in a way that inspires action and buy-in
- Segment audiences to deliver more relevant, timely messages
- Integrate analytics into communication planning and content development
- Leverage employee feedback to refine tone, timing, and channels
- Track and report on communication effectiveness with confidence
Benefits Of Attending This Virtual Event
- Access practical presentations showcasing real examples and proven strategies from industry leaders.
- Certificate of attendance for CEUs.
- Gain guaranteed extensive instruction on using data and analytics to enhance internal communication strategies.
- Get real-time answers to your most pressing questions about interpreting metrics and turning insights into action.
Agenda
Day 1: August 26, 2025 - 08/26/2025
- 11:00 am - 11:10 am - Chairperson's Welcome
- Arielle LaPiano, Course Associate - Columbia University
- 11:10 am - 11:55 am - Workshop: Turning Metrics into Meaning: Build a Communications Dashboard that Works
- Lynn Zimmerman, CEO & Principal - Swing Communication
- 11:55 am - 12:40 pm - Workshop: Designing Employee Journeys with Data: A Behavior-First Approach
- Arielle LaPiano, Course Associate - Columbia University
- 12:40 pm - 1:25 pm - Panel: Proving the Value: Measuring the Impact of Internal Communications
- Jennifer Kelleher, Manager, Corporate Internal Communications
- Lisa Tsering, Senior Internal Communications Specialist - Stanford Healthcare
- David DeCamp, Director, Corporate Communications - Crowley
- Alyssa Hagan, Director of Internal Communications - MGT
- 1:25 pm - 1:30 pm - Parting Thoughts, Q&A, Biggest Take-Aways!
Day 2: August 27, 2025 - 08/27/2025
- 11:00 am - 11:15 am - Chairperson's Welcome
- Arielle LaPiano, Course Associate - Columbia University
- 11:15 am - 11:40 am - Case Study: Building a Modern Intranet for 35,000+ Employees with a Team of Two: An Internal Comms Success Story
- Andrea Eveslage, Intranet Strategy Manager - Michigan Medicine
- 11:40 am - 12:05 pm - Case Study: Reaching the Frontline: Using Data to Improve Communication Access and Impact
- Alyssa Oshiro, Internal Communications Director - National Wildlife Federation
- 12:05 pm - 12:30 pm - Case Study: Proving the Value of Internal Comms: A Data-Driven Approach to Strategy Alignment
- Robin McCasland, SCMP, IABC Fellow, Senior Director, HCSC Communications - Health Care Service Corporation
- 12:30 pm - 1:25 pm - Panel: Beyond Clicks and Opens: Rethinking What We Measure in Internal Communications
- Larissa Schneider-Kim, Associate Director, Global Internal Communications - Internationational Rescue Committee
- Moderator: Arielle LaPiano, Course Associate - Columbia University
- Carlos Arcila, Senior Manager, Corporate Communications, Global Solutions and Cybersecurity - Verizon
- Kristine Frech, Vice President, Corporate Communications - Amplify
- Kevin Finke, Founder - Experience Willow
- 1:25 pm - 1:30 pm - Parting Thoughts, Q&A, Biggest Take-Aways!
Speakers
Lisa Tsering
Senior Internal Communications Specialist - Stanford Healthcare
Lynn Zimmerman
CEO & Principal - Swing Communication
Carlos Arcila
Senior Manager, Corporate Communications, Global Solutions and Cybersecurity - Verizon
Larissa Schneider-Kim
Associate Director, Global Internal Communications - International Rescue Committee
Andrea Eveslage
Intranet Strategy Manager - Michigan Medicine
Catherine Dooner
Director, Internal Communications - Ministries of Attorney General and Public Safety and Solicitor General, BC Public Service
Arielle LaPiano
Course Associate - Columbia University
Robin McCasland, SCMP, IABC Fellow
Senior Director, HCSC Communications - Health Care Service Corporation
Alyssa Hagan
Director of Internal Communications - MGT
David DeCamp
Director, Corporate Communications - Crowley
Kevin Finke
Founder - Experience Willow
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders, and consultants involved in:
- Internal Communications
- Corporate Communications
- Employee Experience
- Digital Communications
- Communications Strategy
- HR Communications
- Change & Transformation
- Organizational Effectiveness
- Culture & Engagement
- Employee Belonging
- Employee Experience
- Digital Employee Experience
