India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market Outlook to 2030

The India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market was valued at approximately INR 269 billion, based on the most recent industry analysis. This growth is primarily driven by rapid urbanization, rising middle-class income levels, and a sustained demand for both residential and commercial properties. The market has also benefited from favorable government initiatives, expanding infrastructure, and increasing foreign direct investment, which have further stimulated real estate activity and investment.

Key cities dominating this market include Mumbai, Delhi, and Bengaluru. Mumbai, as the financial capital, attracts significant investments and housing demand due to its economic opportunities. Delhi, the national capital, has a robust real estate market driven by government projects and infrastructure expansion. Bengaluru, known as the Silicon Valley of India, has experienced a boom in commercial real estate, propelled by the IT and technology sectors.

The Real Estate (Regulation and Development) Act (RERA), implemented by the Indian government, aims to promote transparency and accountability in the real estate sector. The regulation mandates the registration of real estate projects and agents, ensuring buyer protection and reducing fraudulent practices. RERA has significantly improved consumer confidence and contributed to a more organized and transparent real estate market.

India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market Segmentation

By Service Type: The India real estate services market is segmented into Brokerage, Advisory & Underwriting, and Loan Syndication. Among these, Brokerage continues to dominate, generating the highest revenue, with projections indicating sustained leadership through the forecasted period. This is driven by the surge in property transactions, urban migration, and the growing complexity of real estate deals, which necessitate expert guidance.

By Client Type: The market is segmented into End Users, NBFCs/Banks, and Developers. Among these, End Users form the largest client segment, driven by rising demand for residential and commercial property transactions requiring professional brokerage and advisory support. NBFCs and Banks contribute significantly through financing, underwriting, and loan structuring services.

By Region: The market is geographically segmented into Metro Cities and Tier 2/3 Cities. Metro cities remain the dominant contributor to overall revenues, supported by high-value transactions, institutional activity, and mature real estate ecosystems. However, Tier 2 and Tier 3 cities are emerging as high-growth zones, fueled by infrastructure development, decentralization of commercial hubs, and increasing investor interest in affordable housing and regional markets.

India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market Competitive Landscape

The India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market is characterized by a competitive landscape with several key players, including major firms such as Knight Frank, JLL India, and CBRE. These companies leverage their extensive networks and expertise to provide comprehensive services across various segments of the real estate market. The market is moderately concentrated, with a mix of established firms and emerging players competing for market share.

India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market Industry Analysis

Growth Drivers

Growing Incomes and Lifestyle Aspirations Encouraging Premium Housing: The surge in demand for premium and luxury housing is a major growth driver in India’s residential real estate market. In 2023, over 50% of total housing sales came from high-value homes priced above INR 1 crore. Notably, DLF’s The Dahlias sold 173 ultra-luxury units within 9 weeks, while The Arbour sold all 1,137 units in just 3 days. This trend reflects a strong preference for spacious, tech-enabled homes across metro and Tier-1 cities, driven by rising incomes and evolving lifestyle needs.

Surge in Institutional Funding for Residential Projects: Institutional investment rebounded strongly in CY’24, surpassing INR 75,500 crore across 78 deals - a 51% increase year-on-year - signaling renewed investor confidence. Foreign institutions contributed around 74% of equity, supported by reforms in REITs, RERA, GST, and FDI norms. Residential real estate overtook office as the top capital recipient, while warehousing saw rising interest from logistics and e-commerce. This capital surge, combined with clearer infrastructure policies and investor-developer partnerships, is driving demand for real estate advisory services to navigate deal structuring and market assessment.

Embedded Fintech is Boosting Home Loan Access: Integrated digital lending is transforming India’s real estate ecosystem. Developers now embed pre-approved home loan offers with flexible EMI structures, easing buyer entry and reducing their own bridge-financing needs. Brokerage platforms and PropTech firms offer API-enabled loan approvals, e-KYC, and automated disbursals, speeding up transactions. In Q3 2023, this seamless experience drove a 39% YoY surge in loan disbursals. Partnerships like Housing.com and FinBox enable instant credit access, while ML models personalize offers, further accelerating housing finance adoption.

Market Challenges

High Competition in Digital Real Estate Platforms: Rising customer acquisition costs (CAC) are a key challenge in India’s fintech and real estate advisory sectors. As digital platforms proliferate, competition for online visibility has intensified, driving up lead costs and lowering conversion rates. Sectors like residential and institutional real estate face saturated ad spaces. While select PropTech firms report CAC reductions through hyperlocal influencer campaigns, such outcomes remain rare.

Difficulty in Managing Unstructured and Unsold Inventory: India’s unsold residential inventory is projected to reach 5.78 lakh units by CY’25, with a significant portion concentrated in the mid-income segment (INR 40-80 lakh). As of CY’24, over 5.08 lakh units remain stuck in under-construction or stalled projects. Despite interventions like the SWAMIH fund offering last-mile financing, developers continue to face pressure from sluggish absorption, capital lock-ins, and misaligned demand.

India Real Estate Brokerage, Advisory & Underwriting, and Loan Syndication Market Future Outlook

The future of the India real estate market appears promising, driven by urbanization and government initiatives. By 2030, the market is expected to witness a significant transformation, with increased investments in sustainable and smart city projects. The integration of technology in real estate transactions will enhance efficiency and transparency, attracting more investors. Additionally, the rise of co-working spaces and flexible office solutions will cater to evolving business needs, further stimulating market growth and diversification.

Market Opportunities

Growth of Real Estate Investment Trusts (REITs): India’s REIT market is expanding rapidly, creating new opportunities for brokerage firms to offer investment facilitation and advisory services. As REITs gain traction among both institutional and retail investors, there is rising demand for diversified real estate portfolio management, enabling brokerages to play a key role in navigating asset selection, compliance, and yield optimization.

Expansion of Digital Platforms for Brokerage Services: The digital transformation in real estate is creating opportunities for online brokerage platforms. By end of 2025, it is estimated that 40% of real estate transactions will occur through digital channels, allowing firms to reach a broader audience and streamline operations, enhancing customer experience and service delivery.