The UK: Home Category Data, The Consumer - Bedroom furniture report offers a comprehensive insight into consumer attitudes in the UK bedroom furniture market. The report focuses on overall bedroom furniture products and its three sub-categories: Beds, Mattresses, and Other bedroom furniture. Consumer data is based on our 2025 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- IKEA holds the highest conversion rate in the overall bedroom furniture market followed by Amazon
- 63.6% of respondents cited range as the driver of choice for their bedroom furniture purchases
- 86.2% of bedroom furniture consumers undertook some research before buying
Scope
- 37.5% of UK consumers have purchased bedroom furniture products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. IKEA is the most popular retailer for purchasing bedroom furniture products, followed by Amazon and Argos.
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Retailer Improvement Opportunities by Retailer, 2025
- Consumer Secondhand Penetration by Product, 2025
- Consumer Secondhand Consideration by Product, 2025
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Purchase Motivations, 2025
- Replacement Cycle, 2025
- Retailers Visited & Purchased from, 2025
- Retailer Profile - IKEA, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Argos, 2025
- Retailer Profile - Dreams, 2025
- Retailer Profile - Bensons for Beds, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views on Online Shopping for Bedroom Furniture, 2025
- Satisfaction With Online Shopping for Bedroom Furniture, 2025
- Views Prior to Purchase, 2025
- Factors of Importance When Purchasing Bedroom Furniture, 2025
- Materials That the Beds Consumers Purchased were Made of, 2025
- Opinions on Bedroom Furniture, 2025
- Importance of Seeing and Testing Items Before Purchasing, 2025
- Importance of Price and Quality, 2025
- Whether Consumers would Buy a Mattress Online Without Testing it First, 2025
- Why Consumers would Not Buy a Mattress Online Without Testing it, 2025
- Which Rooms Consumers Bought Bedroom Furniture for, 2025
- Consumer Secondhand Penetration, 2025
- Consumer Secondhand Penetration by Subcategory, 2025
- Channels Used for Purchasing Secondhand Bedroom Furniture, 2025
- Why Consumers Bought Secondhand Bedroom Furniture, 2025
- Why Consumers have Not Bought Secondhand Bedroom Furniture, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- Bensons for Beds
- DFS
- Dreams
- Dunelm
- IKEA
- John Lewis & Partners
- Next
- Oak Furnitureland
