The report focuses on key trends and insights in the bakery and cereals industry for 2025.
This report highlights the importance of enhancing nutritional value, aligning products with convenience and affordability, improving product quality, and investing in sustainability initiatives.
This report highlights the importance of enhancing nutritional value, aligning products with convenience and affordability, improving product quality, and investing in sustainability initiatives.
Scope
- The baked goods industry faces scrutiny over rising concerns about ultra processed foods (UPFs), while consumers look for products that suit their health needs.
- Breakfast habits are evolving, requiring innovations due to consumers reframing their lifestyles and more Generation Z in the workforce.
- Consumers continue seeking sensory enjoyment from food, with baked goods playing a significant role in satisfying their cravings.
- Consumers prioritize quality and enjoyment amid economic uncertainty, and home baking can help alleviate their anxieties.
- To meet sustainability challenges and cater to consumer demands, the industry needs substantial investments in sustainable solutions.
Reasons to Buy
- Gain insight into the latest consumer sentiment toward bakery products.
- Identify the key target audience for bakery products.
- Understand overarching trends within bakery and how to utilize them.
- Plan for the future with expectations about the growth of bakery products.
Table of Contents
- TrendSights and need states in bakery and cereals
- Right for me
- Evolving morning routine
- Viral recipes
- Bake at home
- Sustainable transformation
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Europastry
- De Groot Edelgebak
- Family Mart
- Starbucks
- Vandemoortele
- Lizzi
- Flowers Foods
- Mr Kipling's
- King Arthur Baking Company
- Mark & Spencer
- Style Bread
