The report provides a comprehensive analysis of consumer sentiments towards plant-based products across different global regions, generations, income levels, household sizes, and dietary requirements.
The report highlights that Generation Z is becoming strategically important for plant-based brands, with nearly a quarter considering plant-based an essential attribute in their purchases. In terms of household size, households with three or more members are the primary consumers of plant-based dairy and meat alternatives.
The report highlights that Generation Z is becoming strategically important for plant-based brands, with nearly a quarter considering plant-based an essential attribute in their purchases. In terms of household size, households with three or more members are the primary consumers of plant-based dairy and meat alternatives.
Scope
- The plant-based claim has significant traction among younger generations, particularly Generations Z and Y.
- There are significant opportunities for pricing strategies to appeal to both high-income and low-income consumers in the plant-based products market.
- Companies can develop affordable offerings to entice consumers by offering various pack sizes and shelf types to meet different needs.
Reasons to Buy
- Gain insight into the latest consumer sentiment toward plant-based products.
- Identify the key target audience for plant-based products.
- Understand overarching trends within the plant-based claim and how to utilize them.
- Plan for the future with expectations about the growth of plant-based products.
Table of Contents
- Market Dynamics
- Analyzing plant-based shoppers:
- By geography
- By generation
- By income
- By household size
- By diet
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Daily Harvest
- Lidl
- Switch
