Industry Insights: Top Trends in Cosmetics and Toiletries 2025

This report explores how the market for cosmetics and toiletries is shifting amidst emerging technologies and evolving consumers.

Multiple layers of understanding can help identify top trends disrupting the cosmetics and toiletries industry and practical action points for brands. A tech- and wellness-driven mindset will be key to meeting evolving consumer expectations for accessible and innovative products.

Scope

• Consumers are looking beyond immediate results, focusing on sustained health, hydration, and resilience.
• Social media reinforces the cultural emphasis on achieving an ideal appearance through medical, cosmetic, and lifestyle interventions.
• Dupes offer cost savings and convenience, and enhance experiential enjoyment through accessibility and community engagement.
• An increasingly digital approach to innovation aligns with a growing focus on health, product efficacy, and individualism.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.