The Business of Major League Baseball (MLB) 2025

The "Business of MLB 2025" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for baseball in North America. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to MLB, as well the main sponsorship rights and annual values of the 30 competing teams. The report also looks at market viewership, profiles individual teams and offers social media following comparisons against teams, other American sports leagues and other men's professional sports leagues.

The home market rights for MLB are worth $1.82 billion in 2025. The league boasts 48 active sponsors, worth $804.9 million annually. The New York Yankees set to generate the highest sposnorship revenue from a team perspective.

Overview of the media rights landscape. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Team market comparison by sponsorship. Connected social media followers.

Scope

• The main aims of this report is to highlight commercial landscape across MLB. The report aims to break down the key commercial revenue streams for the league and its affiliated teams. It goes into detail on the key partnerships including its centralized rights with Nike, its four main US broadcasters, jersey patch partnerships and stadium naming rights.

Reasons to Buy

• MLB is the premier baseball competition in the world and in Shoehi Ohtani, is now linked to one of the biggest superstars in sport. MLS is considered one of the big five sports professional sports leagues for men in North America and this report offers a comparative look against other major leagues in the region.