An analysis of the recent 2025 Giro d'Italia, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Discovery acquired the global rights on a five-year deal estimated to be valued at $90 million according to the analyst. Discovery, the international media company, acquired non-exclusive global rights to cycling's Giro d'Italia. The five-year deal, announced on 19 February 2021, covers the 2021 to 2025 Giro d-Italia male and female competition. RAI, the Italian free-to-air broadcaster, acquired media broadcast rights in Italy to the Giro d'Italia 2025 for an estimated $11.361,000 (€10 million). Warner Bros Discovery own TNT sport, which broadcast the 2025 Giro d'Italia in the UK following the decision to close the UK Eurosport channels.
The Giro d’Italia 2025 generated an estimated $36.1 million in sponsorship revenue, according to the analyst. Banca Mediolanum, a financial service company had the largest sponsorship deal with the 2025 Giro d’Italia, worth an estimated $10.5 million across three years. The following two largest sponsors in terms of annual deal value were IUMAN who paid $3 million to sponsor the pink jersey and CONAD who sponsored the White Jersey in a 3-year deal worth an estimated $7.5 million, $2.5 million annually. The total number of sponsors has decreased from 2024 (65) to 2025 (54). As a result, sponsorship revenue dropped from an estimated $48.62 million (2024) to $36.1 million in 2025.
The total prize purse for the race winner Simon Yates was estimated to have been €265,668 ($308,334). The total prize money for this year’s Giro d’Italia that was distributed throughout the 21 stages was €1,600,000 ($1,856,480). The winner of each stage received €11,000 ($12,896) in prizes. Prize money for the Giro d’Italia is distributed for the following classifications: overall winners, best youth racer, king of the mountains (KOM), and team classification.
Discovery acquired the global rights on a five-year deal estimated to be valued at $90 million according to the analyst. Discovery, the international media company, acquired non-exclusive global rights to cycling's Giro d'Italia. The five-year deal, announced on 19 February 2021, covers the 2021 to 2025 Giro d-Italia male and female competition. RAI, the Italian free-to-air broadcaster, acquired media broadcast rights in Italy to the Giro d'Italia 2025 for an estimated $11.361,000 (€10 million). Warner Bros Discovery own TNT sport, which broadcast the 2025 Giro d'Italia in the UK following the decision to close the UK Eurosport channels.
The Giro d’Italia 2025 generated an estimated $36.1 million in sponsorship revenue, according to the analyst. Banca Mediolanum, a financial service company had the largest sponsorship deal with the 2025 Giro d’Italia, worth an estimated $10.5 million across three years. The following two largest sponsors in terms of annual deal value were IUMAN who paid $3 million to sponsor the pink jersey and CONAD who sponsored the White Jersey in a 3-year deal worth an estimated $7.5 million, $2.5 million annually. The total number of sponsors has decreased from 2024 (65) to 2025 (54). As a result, sponsorship revenue dropped from an estimated $48.62 million (2024) to $36.1 million in 2025.
The total prize purse for the race winner Simon Yates was estimated to have been €265,668 ($308,334). The total prize money for this year’s Giro d’Italia that was distributed throughout the 21 stages was €1,600,000 ($1,856,480). The winner of each stage received €11,000 ($12,896) in prizes. Prize money for the Giro d’Italia is distributed for the following classifications: overall winners, best youth racer, king of the mountains (KOM), and team classification.
Scope
- This report provides an overview of the recent 2025 Giro d'Italia, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Reasons to Buy
- For those wanting an in-depth analysis of the 2025 Giro d'Italia, in the sense of both business and popularity.
Table of Contents
1. Event Introduction- Executive Summary
- Introduction
- Giro d'Italia Race Format and Stage Characteristics
- Giro d'Italia 2025 Classification standings
- Giro d'Italia 2025 viewership and Domestic Media Rights
- Giro d'Italia 2025 Broadcasters Breakdown
- Giro d'Italia 2025 Sponsorship Portfolio
- Giro d'Italia 2025 2025 Sponsorship Breakdown
- Giro d'Italia 2025 Prize Money Breakdown
- Giro d'Italia 2025 Ticketing Breakdown
- Sources
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Castelli
- Civet
- Autostarde per I'talia
- K-Way
- Kappa
- Italian Tourist Board
- Valsir
- CONAD
- IUMAN
- Banca Mediolanum
